Total amount raised
$422.5 Millions
Latest funding date
2/1/2023
Location
Blue Apron has successfully raised significant capital through multiple funding rounds, attracting a diverse group of investors. The company continues to innovate in the meal kit delivery space, offering fresh, chef-designed recipes to its customers.
Keep reading to explore the intricacies of Blue Apron's fundraising journey and the investors backing this innovative platform.
What Is Blue Apron?
Blue Apron, founded in 2012 in New York, New York, is a meal kit delivery service that emphasizes quality ingredients and chef-crafted recipes. The company was established by Ilia Papas, Matt Salzberg, and Matthew Wadiak.
Blue Apron offers a weekly subscription service that delivers fresh ingredients and easy-to-follow recipes directly to customers' doors. The service includes various meal plans and options to cater to different dietary preferences and needs.
With a workforce of 1001-5000 employees, Blue Apron continues to innovate in the meal kit industry, providing convenience and culinary inspiration to home cooks across the United States.
How Much Funding Has Blue Apron Raised?
- Series A
- Amount Raised: $3M
- Date: February 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and establish a market presence.
- Series B
- Amount Raised: $5M
- Date: August 2013
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand service offerings and scale operations.
- Series C
- Amount Raised: $50M
- Date: April 2014
- Lead Investors: Stripes
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance logistics and improve customer experience.
- Series D
- Amount Raised: $135M
- Date: June 2015
- Lead Investors: Fidelity
- Valuation at Round: $2 billion
- Motivation Behind the Round: To support business growth and operations.
- Post-IPO Equity
- Amount Raised: $5.6M
- Date: August 2017
- Lead Investors: JANA Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To stabilize post-IPO operations and drive growth.
- Post-IPO Equity
- Amount Raised: $78M
- Date: November 2021
- Lead Investors: RJB Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings.
- Post-IPO Equity
- Amount Raised: $5M
- Date: February 2022
- Lead Investors: RJB Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing business operations and innovation.
- Post-IPO Debt
- Amount Raised: $30M
- Date: May 2022
- Lead Investors: Allianz Global Investors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To manage debt and improve financial stability.
- Post-IPO Equity
- Amount Raised: $40M
- Date: May 2022
- Lead Investors: RJB Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel growth and expand service capabilities.
- Post-IPO Equity
- Amount Raised: $70M
- Date: February 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance market presence and drive innovation.
Blue Apron has raised a total of $421.6M. The current valuation is not publicly disclosed.
Key Investors
- RJB Partners
- Details: RJB Partners is a private investment firm known for its strategic investments in various sectors. They have been a significant backer of Blue Apron in multiple funding rounds.
- Investment Focus Areas: Technology, Consumer Goods, Healthcare
- Notable Investments: Blue Apron, [Other notable investments not publicly disclosed]
- Fidelity
- Details: Fidelity is a multinational financial services corporation known for its investment management and financial planning services. They led Blue Apron's Series D funding round.
- Investment Focus Areas: Financial Services, Technology, Healthcare
- Notable Investments: Uber, Airbnb, SpaceX
- Stripes
- Details: Stripes is a growth equity firm that invests in software and consumer businesses. They led Blue Apron's Series C funding round.
- Investment Focus Areas: Software, Consumer Products, Healthcare
- Notable Investments: Snyk, Reformation, Udemy
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm with a long history of investing in early-stage companies. They were the lead investors in Blue Apron's Series B round.
- Investment Focus Areas: Technology, Healthcare, Financial Services
- Notable Investments: LinkedIn, Pinterest, Shopify
- Allianz Global Investors
- Details: Allianz Global Investors is a leading active asset manager with a broad range of investment capabilities. They provided debt funding to Blue Apron in May 2022.
- Investment Focus Areas: Financial Services, Real Estate, Infrastructure
- Notable Investments: [Not publicly disclosed]
What's Next for Blue Apron?
Blue Apron stands at the cusp of significant growth opportunities, bolstered by a $2 billion valuation and substantial capital raised. The meal kit delivery market is expanding, driven by consumer demand for convenient, healthy meal options. This trend positions Blue Apron to capture a larger market share and innovate its product offerings.
Future fundraising efforts could be promising, given the company's strong investor confidence. However, Blue Apron may face challenges such as intense competition and supply chain complexities. Navigating these hurdles will be crucial for sustaining growth and maintaining its market position.
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