Total amount raised
$231.6 Millions
Latest funding date
08/01/2022
Location
VidMob has successfully raised funding from 27 investors, including ID Fund and PROOF. The platform leverages creative data to enhance creative and media decisions through proprietary AI models and analytics.
Keep reading to explore the intricacies of VidMob's fundraising journey and the investors backing this innovative platform.
What Is VidMob?
VidMob, founded in 2014 in New York, New York, is a leading platform for Intelligent Creative, combining AI-powered creative analytics with a production workflow system. The company was established by Alex Collmer, Craig Coblenz, and Jason Donnell.
VidMob offers a comprehensive solution for brands to create digital video ads, leveraging a global network of expert creators. The platform enhances ad campaign ROI through actionable creative insights, faster creative turnaround, and better-performing ads.
With a team of 101-250 employees, VidMob is the only company to receive a certified creative marketing partner badge from every major social and digital platform, making it a trusted partner for leading brands worldwide.
How Much Funding Has VidMob Raised?
- Seed Round
- Amount Raised: $6M
- Date: October 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of VidMob's platform and initial market entry.
- Series A
- Amount Raised: $7.5M
- Date: November 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's capabilities and grow the user base.
- Series A
- Amount Raised: $6.4M
- Date: May 2018
- Lead Investors: Brandtech Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance the platform and scale operations.
- Series B
- Amount Raised: $25M
- Date: June 2019
- Lead Investors: BuildGroup
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand the platform's features.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: June 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing development and market expansion.
- Venture Round
- Amount Raised: $26.7M
- Date: December 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform capabilities and increase market reach.
- Series C
- Amount Raised: $50M
- Date: February 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: $290M
- Motivation Behind the Round: To scale the platform and expand globally.
- Series D
- Amount Raised: $110M
- Date: August 2022
- Lead Investors: Shamrock Capital
- Valuation at Round: Close to $500M
- Motivation Behind the Round: To invest in sales and marketing, accelerate platform development, and expand VidMob's global footprint.
Total Amount Raised: $231.6M
Current Valuation: Close to $500M
Key Investors
- Shamrock Capital Advisors
- Details: Shamrock Capital Advisors is a private equity firm based in Los Angeles, managing approximately $3.8 billion in assets. They focus on investments in media, entertainment, and communications sectors.
- Investment Focus Areas: Media, entertainment, communications
- Notable Investments: FanDuel, Mobilitie, Wpromote
- BuildGroup
- Details: BuildGroup is a growth equity firm that invests in SaaS and technology companies. They aim to support companies that are transforming their industries through innovative technology.
- Investment Focus Areas: SaaS, technology, data analytics
- Notable Investments: Dosh, Pingboard, Scaleworks
- Brandtech Ventures
- Details: Brandtech Ventures is a venture capital firm focusing on marketing technology. They support companies that are revolutionizing the marketing landscape through digital innovation.
- Investment Focus Areas: Marketing technology, digital media, advertising
- Notable Investments: Not publicly disclosed
- Adobe
- Details: Adobe is a multinational computer software company known for its creative software products. They have been an existing investor in VidMob, supporting its growth and development.
- Investment Focus Areas: Software, digital media, marketing
- Notable Investments: Not specified in the sources
- Shutterstock
- Details: Shutterstock is a global provider of stock photography, footage, music, and editing tools. They are an existing investor in VidMob, contributing to its expansion in the digital content space.
- Investment Focus Areas: Digital content, media
- Notable Investments: Not specified in the sources
What's Next for VidMob?
VidMob's future looks promising with the recent $110 million Series D funding, which opens up vast opportunities for platform enhancement and global expansion. The company is well-positioned to capitalize on the growing demand for data-driven creative solutions in digital advertising, leveraging its strong investor backing and innovative technology.
As VidMob continues to grow, future fundraising opportunities seem likely, especially given the high-profile investors already on board. However, the company will need to navigate challenges such as maintaining its competitive edge and adapting to evolving privacy laws. With strategic planning and continued innovation, VidMob is poised to make significant strides in the industry.
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