How Much Did VidMob Raise? Funding & Key Investors

VidMob has raised a significant amount of funding over 8 rounds, with the latest being a Venture - Series Unknown round. The company is backed by 27 investors, including recent ones like ID Fund and PROOF.

VidMob's platform leverages creative data to enhance creative and media decisions, offering proprietary AI models that analyze trillions of creative elements tied to performance. Keep reading to explore the intricacies of VidMob's fundraising journey and the investors backing this innovative platform.

What Is VidMob?

VidMob is a video content creation network and platform based in New York, New York, United States. The company operates in various sectors, including advertising platforms, cloud data services, SaaS, social media advertising, and video. VidMob leverages creative data to enhance the effectiveness of creative and media decisions, offering solutions for brand teams, creative teams, media teams, and agencies.

Founded by a team of experts, VidMob has grown to employ between 101-250 people. The company is recognized for its proprietary AI models and extensive analysis of creative elements, which help improve performance metrics like Click-Through Rate (CTR) and View-Through Rate (VTR). VidMob is an official partner of every major ad platform and has received several industry awards for its innovative technology and effective use of video.

How Much Funding Has VidMob Raised?

1. Seed Round
   • Amount Raised: USD 6,000,000
   • Date: October 2015
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company's operations and develop its initial platform.
2. Series A Round (First)
   • Amount Raised: USD 7,500,000
   • Date: November 2017
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and enhance the platform's capabilities.
3. Series A Round (Second)
   • Amount Raised: USD 6,400,000
   • Date: May 2018
   • Lead Investors: Brandtech Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the platform and expand market reach.
4. Series B Round
   • Amount Raised: USD 25,000,000
   • Date: June 2019
   • Lead Investors: BuildGroup
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and enhance AI capabilities.
5. Series Unknown Round
   • Amount Raised: USD 26,746,783
   • Date: December 2020
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support ongoing growth and technological advancements.
6. Series C Round
   • Amount Raised: USD 50,000,000
   • Date: February 2021
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand global operations and enhance product offerings.
7. Series D Round
   • Amount Raised: USD 110,000,000
   • Date: August 2022
   • Lead Investors: Shamrock Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To invest in sales and marketing, accelerate platform development, and expand global footprint.
8. Series Unknown Round
   • Amount Raised: USD 8,000,004
   • Date: May 2025
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To continue scaling and innovating within the industry.

VidMob has raised a total of USD 239,646,787. The current valuation is Not publicly disclosed.

Key Investors

• Shamrock Capital
  • Details: Shamrock Capital is a Los Angeles-based investment firm managing approximately $3.8 billion in assets. They led VidMob's Series D funding round.
  • Investment Focus Areas: Media, entertainment, communications.
  • Notable Investments: FanDuel, Wpromote, Appetize.
• BuildGroup
  • Details: BuildGroup is an investment firm that focuses on technology and software companies. They have been an existing investor in VidMob.
  • Investment Focus Areas: Technology, software companies.
  • Notable Investments: Not publicly disclosed.
• Adobe
  • Details: Adobe is a multinational computer software company known for its creative software products. They are an existing investor in VidMob.
  • Investment Focus Areas: Software, digital media, marketing.
  • Notable Investments: Marketo, Magento, Frame.io.
• Shutterstock
  • Details: Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools. They are an existing investor in VidMob.
  • Investment Focus Areas: Digital content, media.
  • Notable Investments: Not publicly disclosed.
• Drive by DraftKings
  • Details: Drive by DraftKings is an investment firm focusing on sports tech and entertainment. They participated in VidMob's Series D funding round.
  • Investment Focus Areas: Sports tech, entertainment.
  • Notable Investments: WHOOP, Cardless, Muxy.

What's Next for VidMob?

VidMob stands at the cusp of significant growth opportunities, driven by its recent $110 million Series D funding. This capital infusion will enable the company to accelerate platform development, expand its global footprint, and invest heavily in sales and marketing. The growing importance of data and analytics in creative advertising presents a substantial market for VidMob's Intelligent Creative platform, which has already demonstrated a 110% compound annual growth rate.

Future fundraising opportunities appear promising as VidMob continues to attract high-profile investors like Adobe and Shamrock Capital. The company's ability to build strategic partnerships and integrate with major media platforms could further enhance its appeal to potential investors. However, VidMob will need to navigate challenges such as evolving privacy laws, the deprecation of cookies, and maintaining growth in a competitive market. Ensuring continuous innovation and adapting to rapid technological changes will be crucial for sustaining its momentum.

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