How Much Did BentoBox Raise? Funding & Key Investors

BentoBox has successfully raised funding over five rounds, with the latest being a Series C round. The company is backed by 20 investors, including notable names like Bossa Invest and Will Guidara.

Acquired by Fiserv, BentoBox continues to empower restaurants with its comprehensive Marketing & Commerce Platform. Keep reading to explore the intricacies of BentoBox's fundraising journey and the investors backing this innovative platform.

What Is BentoBox?

BentoBox, based in New York, New York, empowers restaurants to own their presence, profits, and relationships directly through their website. The company operates in the private sector and has been acquired by Fiserv.

Specializing in the restaurant marketing and commerce industry, BentoBox offers a comprehensive platform that includes services like restaurant websites, takeout and delivery management, events, and reservations. The company employs between 101-250 people and is dedicated to helping restaurants boost profits and enhance customer engagement.

How Much Funding Has BentoBox Raised?

1. Pre-Seed Round
   • Amount Raised: USD 100,000
   • Date: January 2015
   • Lead Investors: Techstars
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the development of their platform and establish initial market presence.
2. Seed Round
   • Amount Raised: USD 2,300,000
   • Date: October 2015
   • Lead Investors: Armory Square Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and enhance the platform's features to attract more restaurant clients.
3. Series A Round
   • Amount Raised: USD 4,800,000
   • Date: July 2017
   • Lead Investors: Bullpen Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and increase market penetration across the United States.
4. Series B Round
   • Amount Raised: USD 16,419,989
   • Date: April 2019
   • Lead Investors: Threshold Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To add on-demand ordering, work with larger restaurant chains, and build more features like a point-of-sale and reservation system.
5. Series C Round
   • Amount Raised: USD 28,772,532
   • Date: November 2020
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further enhance the platform's capabilities and expand into new markets.

Total Amount Raised: USD 52,392,521. Current Valuation: Not publicly disclosed.

Key Investors

• Threshold Ventures
  • Details: Threshold Ventures, formerly known as DFJ Venture, is a venture capital firm that invests in early-stage technology companies. They have a strong track record of backing successful startups.
  • Investment Focus Areas: Technology startups, various sectors.
  • Notable Investments: SpaceX, Tesla, Twitter.
• Bullpen Capital
  • Details: Bullpen Capital is a venture capital firm that focuses on post-seed stage companies. They aim to bridge the gap between seed and Series A funding.
  • Investment Focus Areas: Post-seed stage companies, technology, internet sectors.
  • Notable Investments: FanDuel, Ipsy, Namely.
• Armory Square Ventures
  • Details: Armory Square Ventures is a venture capital firm that invests in early-stage companies in the New York and Northeast regions. They focus on high-growth sectors.
  • Investment Focus Areas: Technology, healthcare, consumer products.
  • Notable Investments: Not publicly disclosed.
• Techstars
  • Details: Techstars is a global platform for investment and innovation. They run accelerator programs and invest in early-stage startups.
  • Investment Focus Areas: Technology, innovation, early-stage startups.
  • Notable Investments: SendGrid, Sphero, DigitalOcean.
• Will Guidara
  • Details: Will Guidara is a renowned restaurateur known for his work with Make it Nice and Eleven Madison Park. He has a deep understanding of the hospitality industry.
  • Investment Focus Areas: Hospitality, restaurant industry.
  • Notable Investments: Make it Nice, Eleven Madison Park.

What's Next for BentoBox?

As BentoBox looks to the future, the opportunities for growth are vast. The company plans to expand its customer base by targeting larger restaurant chains and enhancing its platform with new features like on-demand ordering, point-of-sale systems, and reservation systems. These advancements could significantly increase their market reach and revenue potential.

Given the successful Series B round, future fundraising opportunities seem promising. Additional capital could support further expansion and the development of innovative features, keeping BentoBox competitive in a rapidly evolving industry. However, challenges such as competition from established platforms and the need for continuous innovation remain.

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