Total amount raised
$52.4 Millions
Latest funding date
11/01/2020
Location
BentoBox has successfully raised funds through multiple rounds, with the last funding round being a Series C on November 6, 2020. The company has attracted a total of 20 investors, including Bossa Invest and Will Guidara.
Acquired by Fiserv, BentoBox continues to empower restaurants with its all-in-one Marketing & Commerce Platform, designed to enhance online presence and operational efficiency. Keep reading to explore the intricacies of BentoBox's fundraising journey and the investors backing this innovative platform.
What Is BentoBox?
BentoBox, founded on August 1, 2013, by Krystle Mobayeni and Pierre Drescher, is based in New York City. The company operates within the restaurant marketing and commerce industry, providing a comprehensive platform designed to enhance the online presence and operational efficiency of restaurants.
With an employee count ranging from 101 to 250, BentoBox offers a suite of tools including restaurant websites, online ordering, digital waitlists, event management, and more. The platform aims to empower restaurants by automating tasks and driving high-margin revenue directly through their websites.
How Much Funding Has BentoBox Raised?
- Series C
- Amount Raised: $28.8M
- Date: November 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand BentoBox's capabilities and market reach, enhancing its technology platform to better serve restaurants.
- Series B
- Amount Raised: $16.4M
- Date: April 2019
- Lead Investors: Threshold Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To start working with larger restaurant chains and build more features, such as a point-of-sale and reservation system.
- Series A
- Amount Raised: $4.8M
- Date: July 2017
- Lead Investors: Bullpen Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's features and expand its customer base.
- Seed Round
- Amount Raised: $2.3M
- Date: October 2015
- Lead Investors: Armory Square Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and gain early traction in the market.
- Convertible Note
- Amount Raised: $100K
- Date: January 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure initial funding for product development and market entry.
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: January 2015
- Lead Investors: Techstars
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company and develop a minimum viable product.
Total Amount Raised: $52.4M
Current Valuation: Not publicly disclosed
Key Investors
- Threshold Ventures
- Details: Threshold Ventures, formerly known as DFJ Venture, is a venture capital firm that invests in early-stage technology companies. They have a history of backing innovative startups that have the potential to disrupt their respective industries.
- Investment Focus Areas: Technology startups, innovative solutions, disruptive companies.
- Notable Investments: SpaceX, Tesla, Twitter.
- Bullpen Capital
- Details: Bullpen Capital is a venture capital firm that focuses on post-seed stage startups. They aim to provide additional funding to companies that have shown initial success and need support to scale further.
- Investment Focus Areas: Post-seed stage startups, scaling companies, technology.
- Notable Investments: FanDuel, Ipsy, Namely.
- Haystack
- Details: Haystack is an early-stage venture capital firm that invests in technology startups. They focus on companies that are innovative and have the potential to disrupt existing markets.
- Investment Focus Areas: Early-stage technology startups, innovative companies, disruptive solutions.
- Notable Investments: DoorDash, Instacart, Carta.
- Female Founders Fund
- Details: Female Founders Fund is a venture capital firm that invests in early-stage companies founded by women. They aim to support female entrepreneurs across various sectors.
- Investment Focus Areas: Early-stage companies, female-founded startups, technology, healthcare, consumer products.
- Notable Investments: Zola, Rent the Runway, Tala.
- Will Guidara
- Details: Will Guidara is a renowned restaurateur known for his work with Make it Nice and Eleven Madison Park. He has a strong background in the hospitality and restaurant industry.
- Investment Focus Areas: Hospitality, restaurant industry.
- Notable Investments: Make it Nice, Eleven Madison Park.
What's Next for BentoBox?
As BentoBox looks to the future, the company is poised to capitalize on significant opportunities within the restaurant industry. By expanding its services to include on-demand ordering, point-of-sale systems, and reservation systems, BentoBox aims to attract larger restaurant chains and enhance its platform's revenue-generating capabilities. This expansion could potentially open doors for future fundraising rounds, enabling the company to further develop its technology and market reach.
However, BentoBox will face challenges such as competition from established third-party platforms and the need to convince restaurants to adopt a new subscription-based platform. Despite these hurdles, the increasing importance of technology in the dining industry and the shift towards online platforms present a promising landscape for BentoBox's continued growth and innovation.
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