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Jay Lee is the Chief Marketing and Growth Officer at Five9, a leading provider of cloud contact center software. A P&L leader with broad experience across management consulting, B2C and B2B payments, and B2B marketing, he brings an innovative yet structured approach to driving business transformation and growth.
Who is the CMO of Five9?
Jay Lee serves as Chief Marketing and Growth Officer at Five9, bringing a track record of helping companies achieve business transformations, growth, and financial results by conceiving and leading strategic initiatives ahead of industry trends and disruption. His background spans management consulting, B2C and B2B payments, and B2B marketing, giving him a comprehensive lens for problem solving that emphasizes planning, customer validation, and a strong focus on business models and competitive dynamics.
Throughout his career, Lee has built and led exceptional teams that help customers achieve business results through technology platforms and professional services. He takes a hands-on approach, mentoring his teams in strategy development, business development, client management, and storytelling. His greatest curiosity centers on the evolving dynamics between Customer Experience, Data Derived Insights, and Commerce — disciplines that continue to meld together to create meaningful relationships in the age of the digital and mobile customer.
Work History
- Five9: Chief Marketing and Growth Officer: April 2026 - Present
- Icertis: Chief Marketing Officer: March 2024 - April 2026
- Avalara: Chief Marketing Officer: November 2019 - March 2024
- JP Morgan: Associate - Global Technology and Operations: June 1991 - December 1997
Education History
Jay Lee holds a degree in Finance from Columbia Business School, providing him with a strong analytical and business foundation that complements his strategic marketing leadership throughout his career.
When did Jay Lee join Five9?
Jay Lee assumed the role of Chief Marketing and Growth Officer at Five9 in April 2026. He brings to the position a wealth of executive marketing experience, most recently leading marketing at Icertis and Avalara, and his strategic vision is focused on accelerating Five9's growth and deepening customer engagement.
