Total amount raised
$5.2 Millions
Latest funding date
08/01/2024
Location
Rage Coffee has successfully raised significant funding through multiple rounds, with the latest being a Corporate Round that closed on August 28, 2024. The company has achieved a valuation of around INR 180 Cr, reflecting strong market confidence and financial health.
Keep reading to explore the intricacies of Rage Coffee's fundraising journey and the investors backing this innovative brand.
What Is Rage Coffee?
Rage Coffee, founded in July 2018 by Bharat Sethi, is a dynamic player in the food and beverage manufacturing sector. Based in New Delhi, India, the company specializes in producing, marketing, and distributing a variety of coffee products.
With a workforce of 101-250 employees, Rage Coffee offers an array of products including instant coffee, cold coffee ready to drink, whole beans, ground coffee, and cold brew bags. The company is known for its innovative approach, incorporating brain supplements sourced from plant extracts to enhance mental energy and focus.
Rage Coffee's commitment to quality and health is evident in its 100% plant-powered formulations, which aim to provide a rich aroma and a caffeine kick without the bitterness and acidity commonly associated with coffee. The brand continues to grow, driven by its fearless and original approach to coffee.
How Much Funding Has Rage Coffee Raised?
- Angel Round
- Amount Raised: $236K
- Date: September 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and establish its initial market presence.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: January 2020
- Lead Investors: Refex Capital Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enhance distribution channels.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2021
- Lead Investors: Refex Capital Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale production and increase market reach.
- Series A
- Amount Raised: $5M
- Date: August 2021
- Lead Investors: Sixth Sense Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand online and offline presence, enhance marketing, and launch new products.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: March 2022
- Lead Investors: Virat Kohli
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further brand visibility and market penetration.
- Corporate Round
- Amount Raised: Not publicly disclosed
- Date: August 2024
- Lead Investors: GRM
- Valuation at Round: INR 180 Cr
- Motivation Behind the Round: To support international expansion and product innovation.
Total Amount Raised: $5.236M
Current Valuation: INR 180 Cr
Key Investors
- GRM
- Details: GRM Overseas is a leading exporter of Basmati rice and other food products. The company has diversified into new-age brands, including its investment in Rage Coffee.
- Investment Focus Areas: Food products, new-age brands, international markets.
- Notable Investments: Not publicly disclosed.
- Virat Kohli
- Details: Virat Kohli is a renowned Indian cricketer and former captain of the Indian national team. He has ventured into various business investments, including Rage Coffee.
- Investment Focus Areas: Sports, fitness, lifestyle brands.
- Notable Investments: Chisel Gym, Wrogn, One8.
- Sixth Sense Ventures
- Details: Sixth Sense Ventures is India's first domestic, consumer-focused venture fund. Founded in 2014, it manages over $350 million across three funds.
- Investment Focus Areas: Consumer goods, FMCG, innovative products.
- Notable Investments: Fraazo, Nobel Hygiene, Parag Milk.
- Refex Capital Fund
- Details: Refex Capital Fund is a venture capital firm that focuses on early-stage investments. They have been involved in multiple funding rounds for Rage Coffee.
- Investment Focus Areas: Early-stage startups, technology, consumer goods.
- Notable Investments: Not publicly disclosed.
What's Next for Rage Coffee?
Rage Coffee stands on the brink of significant opportunities, poised to disrupt the Indian packaged coffee market valued at INR 7000 crore. With plans to expand both online and offline, the company aims to leverage Amazon's Global Selling Accelerator Program to enter international markets. This expansion could be a game-changer, allowing Rage Coffee to tap into a global customer base and diversify its revenue streams.
Future fundraising rounds seem likely as the company scales its operations and continues to innovate. The successful Series A round indicates strong investor confidence, suggesting that additional capital could be secured to support further growth and product development. However, challenges remain, including fierce competition from established players like Nestle and HUL, and the complexities of scaling production while maintaining quality.
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