Total amount raised
$71.7 Million
Latest funding date
10/1/2024
Location
Wrogn has successfully raised funding over nine rounds, with TMRW being a notable lead investor in multiple instances. The latest funding was secured through a Corporate Round, highlighting the brand's ongoing financial growth.
Keep reading to explore the intricacies of Wrogn's fundraising journey and the investors backing this dynamic fashion brand.
What Is Wrogn?
Wrogn is a youth-focused fashion brand based in Bengaluru, Karnataka, India. The company operates in the E-Commerce, Fashion, Men's, and Retail industries, offering contemporary clothing for the modern man. Endorsed by Indian cricketer Virat Kohli, Wrogn emphasizes trendy and stylish apparel.
With an employee count ranging from 501 to 1000, Wrogn has successfully raised funding over nine rounds, with TMRW being a notable investor. The brand's online store features a wide range of men's clothing and accessories, including shirts, t-shirts, jeans, jackets, and more, along with significant discounts and promotions.
How Much Funding Has Wrogn Raised?
- Series A
- Amount Raised: INR 172,500,000
- Date: July 2012
- Lead Investors: Accel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the brand and fund initial operations.
- Series B
- Amount Raised: INR 460,000,000
- Date: July 2015
- Lead Investors: Accel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and increase market presence.
- Series Unknown
- Amount Raised: INR 1,000,000,000
- Date: November 2017
- Lead Investors: Accel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance digital infrastructure.
- Debt Financing
- Amount Raised: USD 4,640,000
- Date: March 2018
- Lead Investors: Alteria Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To manage working capital and operational expenses.
- Series E
- Amount Raised: USD 13,500,000
- Date: October 2018
- Lead Investors: Accel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel international expansion and marketing efforts.
- Series F
- Amount Raised: Not publicly disclosed
- Date: November 2020
- Lead Investors: Flipkart
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen e-commerce capabilities and customer reach.
- Debt Financing
- Amount Raised: INR 300,000,000
- Date: April 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational liquidity and growth initiatives.
- Corporate Round
- Amount Raised: INR 1,250,000,000
- Date: June 2024
- Lead Investors: TMRW
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and market reach.
- Corporate Round
- Amount Raised: INR 750,000,000
- Date: October 2024
- Lead Investors: TMRW
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance digital-first brand portfolio and market penetration.
Total Amount Raised: USD 18,140,000 + INR 3,932,500,000
Current Valuation: Not publicly disclosed
Key Investors
- TMRW
- Details: TMRW is a significant investor in Wrogn, participating in multiple corporate rounds. The company has consistently supported Wrogn's growth and expansion efforts.
- Investment Focus Areas: Not publicly disclosed
- Notable Investments: Wrogn
- Aditya Birla Digital Fashion Ventures Ltd. (ABDFVL)
- Details: ABDFVL is a subsidiary of Aditya Birla Fashion and Retail. The company focuses on digital-first brands and has been increasing its stake in Wrogn.
- Investment Focus Areas: Digital-first brands, Fashion apparel, Footwear, Accessories
- Notable Investments: Wrogn, Aditya Birla Fashion and Retail
- Accel
- Details: Accel is a global venture capital firm that has been a lead investor in multiple funding rounds for Wrogn. The firm is known for its investments in early-stage and growth-stage companies.
- Investment Focus Areas: Technology, E-commerce, Consumer products
- Notable Investments: Facebook, Dropbox, Flipkart
- Flipkart
- Details: Flipkart is one of India's leading e-commerce companies. The company has invested in Wrogn to strengthen its e-commerce capabilities and customer reach.
- Investment Focus Areas: E-commerce, Technology, Retail
- Notable Investments: Myntra, PhonePe, Ekart
- Alteria Capital
- Details: Alteria Capital is a venture debt fund that provides financing to high-growth startups. The firm has supported Wrogn through debt financing rounds.
- Investment Focus Areas: Technology, Consumer products, Healthcare
- Notable Investments: Dunzo, Lendingkart, ZestMoney
What's Next for Wrogn?
Wrogn's future looks promising with the recent Rs 75 crore investment from Aditya Birla Digital Fashion Ventures Ltd. This infusion aims to expand Wrogn's digital-first brand portfolio, providing a significant opportunity for growth. Leveraging ABDFVL's resources, Wrogn can enhance its market presence and product offerings.
Future fundraising opportunities are likely, especially with milestone-based valuations. Aditya Birla Fashion and Retail's approval to raise up to Rs 500 crore via non-convertible debentures could also play a role. However, challenges such as declining revenue and a competitive market remain. Achieving milestone-based valuations will be crucial for securing further investments.
Use Clay to Get Funding Data
Sales professionals, leverage Clay’s platform to access comprehensive fundraising data on companies like Wrogn and gather other critical business insights. Sign up for free to enhance your sales strategies and stay ahead in the competitive market.
