Total amount raised
$36.6M
Latest funding date
2021-08-04
Location
MakerSights has successfully raised $11.6 million over three funding rounds, establishing itself as a key player in the SaaS market for consumer insights. The platform empowers designers and merchandisers to gather direct feedback from customers, enabling brands to make data-driven decisions on future products.
What Is MakerSights?
Founded by Matt Field and Dan Leahy, MakerSights is a B2B SaaS company that started its journey in 2015. The company operates from multiple locations, including Austin, San Francisco, and London.
MakerSights specializes in providing consumer insights to apparel, footwear, and accessory brands, helping them make data-driven decisions. Their platform allows designers and merchandisers to gather direct feedback from customers before investing heavily in product development.
With a team of 11-50 employees, MakerSights continues to grow, driven by its mission to integrate consumer insights into the product development process.
How Much Funding Has MakerSights Raised?
- Series B
- Amount Raised: $25,000,000
- Date: August 2021
- Lead Investors: G2 Venture Partners
- Other Investors: Golub Capital, Gaingels, Forerunner Ventures, Baseline Ventures, Brett Hurt, Brant Barton, Elizabeth Spaulding
- Motivation Behind the Round: To help retail brands rebuild profitability and sustainability through data-driven product decision-making.
- Series A
- Amount Raised: $8,500,000
- Date: June 2019
- Lead Investors: Forerunner Ventures
- Motivation Behind the Round: To modernize retail product decision-making and accelerate growth.
- Seed
- Amount Raised: $3,100,000
- Date: February 2019
- Lead Investors: Baseline Ventures
- Other Investors: Hayley Barna (First Round Capital), Bill McComb, Elizabeth Spaulding, Jeff Epstein
- Motivation Behind the Round: The press release mentions 3x growth and international expansion.
Total Amount Raised: $36.6M (across disclosed rounds)
Key Investors
- G2 Venture Partners
- Details: G2 Venture Partners is a growth-equity firm focused on sustainability and technology companies driving transformation in energy, transportation, and industrial sectors. They led the MakerSights Series B in August 2021.
- Investment Focus Areas: Sustainability, climate tech, industrial transformation
- Notable Investments: MakerSights, and other sustainability-focused technology companies
- Forerunner Ventures
- Details: Forerunner Ventures is a venture capital firm known for investing in early-stage companies. They focus on consumer-driven businesses and have a strong track record in the retail and e-commerce sectors.
- Investment Focus Areas: Retail, e-commerce, consumer technology
- Notable Investments: Warby Parker, Glossier, Dollar Shave Club
- Baseline Ventures
- Details: Baseline Ventures is a seed-stage investment firm that has backed numerous successful startups. They are known for their focus on technology and innovative business models.
- Investment Focus Areas: Technology, software, consumer internet
- Notable Investments: Instagram, Stitch Fix, Heroku
- Golub Capital
- Details: Golub Capital is a leading credit asset manager and lender known for providing financing to middle-market companies. They participated as a new investor in MakerSights' Series B round.
- Investment Focus Areas: Credit, growth lending, middle-market companies
What's Next for MakerSights?
MakerSights stands at the cusp of significant growth opportunities, driven by the increasing demand for consumer insights in the apparel, footwear, and accessory sectors. With a client base that includes global brands like Hoka, Reebok, and Ralph Lauren, the potential for expansion is vast. The company's ability to deliver insights in as little as 2-3 days positions it well to meet the fast-paced needs of the industry.
As the retail sector continues to prioritize consumer-centric approaches, MakerSights may attract further investment to scale its operations. However, the company will need to navigate challenges such as maintaining the accuracy of insights and competing with other analytics firms. Adapting to the evolving market and consumer preferences will be crucial for sustained success.
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