Mixmax
Total amount raised
$11.8 Millions
Latest funding date
February, 2018
Mixmax
Location
Title
Mixmax has successfully raised $11.8 million over two funding rounds, with its latest Series A round completed in February 2018. The platform reimagines email by enabling interactive actions within emails, enhancing productivity without the need for plugins.
Keep reading to explore the intricacies of Mixmax's fundraising journey and the investors backing this innovative platform.
What Is Mixmax?
Mixmax, founded by Brad Vogel and Olof Mathé, is headquartered in San Francisco. The company aims to revolutionize email by making it as powerful as web pages, allowing users to perform various actions directly within emails. With a team of 51-200 employees, Mixmax leverages the expertise of professionals from companies like Apple, Google, and Skype.
Mixmax enhances email functionality by enabling interactive actions such as scheduling events, confirming expense reports, and answering surveys without requiring plugins. The platform serves as a tool for developers to bring interactive apps into email, maximizing productivity and expressiveness in communication.
Originally, the team behind Mixmax worked together at Inkling, where they built the WYSIWYG ebook editor, Inkling Habitat. Today, Mixmax continues to innovate in the realm of email and sales engagement, helping sales teams build pipelines, strengthen relationships, and close deals faster.
How Much Funding Has Mixmax Raised?
- Seed Round
- Amount Raised: $1,500,000
- Date: April 2015
- Lead Investors: Harrison Metal, Floodgate
- Motivation Behind the Round: To hire additional engineers, expand the platform, and build out the Mixmax SDK.
- Series A Round
- Amount Raised: $10,350,000
- Date: February 2018
- Lead Investors: Creandum, SaaStr
- Motivation Behind the Round: To expand upmarket, add new features, and grow the team from 18 to 50 employees.
Total Amount Raised: $11,850,000
Current Valuation: $50,000,000 (~estimated)
Key Investors
- Creandum
- Details: Creandum is a European venture capital firm that invests in early-stage technology companies. The firm has a strong track record of supporting startups through their growth phases.
- Investment Focus Areas: Technology, SaaS, Fintech
- Notable Investments: Spotify, iZettle, Klarna
- SaaStr
- Details: Founded by Jason Lemkin, SaaStr is a community and venture capital firm focused on SaaS companies. It provides resources and funding to help SaaS founders scale their businesses.
- Investment Focus Areas: SaaS, Cloud Computing, Enterprise Software
- Notable Investments: Algolia, Talkdesk, Pipedrive
- Harrison Metal
- Details: Harrison Metal is a venture capital firm founded by Michael Dearing. The firm focuses on early-stage investments and has a reputation for backing innovative technology startups.
- Investment Focus Areas: Technology, Consumer Internet, Enterprise Software
- Notable Investments: Birchbox, ModCloth, Heroku
- Floodgate
- Details: Floodgate is an early-stage venture capital firm co-founded by Mike Maples and Ann Miura-Ko. The firm is known for its hands-on approach and deep involvement with portfolio companies.
- Investment Focus Areas: Technology, SaaS, Consumer Internet
- Notable Investments: Twitter, Lyft, Okta
- Sherpalo Ventures
- Details: Sherpalo Ventures, led by Ram Shriram, is a venture capital firm that focuses on early-stage technology investments. Shriram is known for his early investment in Google.
- Investment Focus Areas: Technology, Internet, Mobile
- Notable Investments: Google, Zazzle, Paperless Post
What's Next for Mixmax?
Mixmax stands on the brink of significant growth, with plans to expand its customer base to larger enterprises and introduce new features like a mobile interface, embeddable calendars, and team collaboration tools. These opportunities could substantially increase their market presence, currently bolstered by over 10,000 small and medium-sized business customers.
To support these ambitious plans, Mixmax may seek additional funding rounds, leveraging its strong track record and investor confidence. However, the company will need to navigate challenges such as competition from other email enhancement tools and ensuring seamless integration with various email clients and business tools.
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