
Total amount raised
$187.9 Million
Latest funding date
6/1/2022

Location
LeadSquared has successfully raised funds through four distinct funding rounds, with the most recent being a Series C round. The platform is designed to enhance sales execution and marketing automation, supported by investors such as WestBridge Capital and Gaja Capital.
Keep reading to explore the intricacies of LeadSquared's fundraising journey and the investors backing this innovative platform.
What Is LeadSquared?
LeadSquared is a sales execution and marketing automation platform based in Bangalore, Karnataka, India. The company operates in the CRM, lead management, marketing, SaaS, and sales industries.
Founded to help businesses track, nurture, and manage their leads, LeadSquared has grown to employ between 1001-5000 people. The platform is trusted by over 1600 businesses worldwide, offering AI-powered solutions to unify sales, marketing, field, and service teams.
How Much Funding Has LeadSquared Raised?
- Series A
- Amount Raised: USD 3,000,000
- Date: May 2019
- Lead Investors: Jyoti Bansal, Stakeboat Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Early-stage growth, product development, and market entry.
- Series B
- Amount Raised: USD 32,000,000
- Date: December 2020
- Lead Investors: Gaja Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Scaling operations, expanding market reach, and enhancing product offerings.
- Series Unknown
- Date: October 2021
- Lead Investors: International Finance Corporation
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Supporting growth and expansion of LeadSquared's platform.
- Series C
- Amount Raised: USD 153,000,000
- Date: June 2022
- Lead Investors: WestBridge Capital
- Valuation at Round: USD 1 billion
- Motivation Behind the Round: Doubling down on growth investments in India and North America, starting to build in APAC and EMEA regions, adding new offerings to the product portfolio, and funding acquisitions.
Total Amount Raised: USD 188,000,000. Current Valuation: USD 1 billion.
Key Investors
- WestBridge Capital
- Details: WestBridge Capital is a private equity firm that led the Series C funding round for LeadSquared with an investment of $153 million. The firm focuses on scalable and high-growth companies.
- Investment Focus Areas: SaaS, technology, high-growth companies
- Notable Investments: LeadSquared, other high-growth companies across various sectors
- Gaja Capital
- Details: Gaja Capital is an existing investor in LeadSquared, having led the Series B funding round with an investment of $32 million. The firm supports the growth of mid-market companies in India.
- Investment Focus Areas: Education, financial services, consumer goods
- Notable Investments: LeadSquared, companies in education, financial services, and consumer goods sectors
- International Finance Corporation (IFC)
- Details: IFC is part of the World Bank Group and invests in private sector projects in developing countries. It participated in an undisclosed funding round for LeadSquared.
- Investment Focus Areas: Infrastructure, manufacturing, agribusiness, services
- Notable Investments: Various projects in developing countries
- Jyoti Bansal
- Details: Jyoti Bansal is an investor who participated in the Series A funding round for LeadSquared. He is known for his investments in early-stage technology companies.
- Investment Focus Areas: Technology, SaaS, early-stage companies
- Notable Investments: LeadSquared
- Stakeboat Capital
- Details: Stakeboat Capital is an investor that led the Series A funding round for LeadSquared with an investment of $3 million. The firm focuses on growth-stage companies.
- Investment Focus Areas: Technology, healthcare, growth-stage companies
- Notable Investments: LeadSquared
What's Next for LeadSquared?
LeadSquared is poised for significant growth, with plans to expand in India and North America, and enter new markets in APAC and EMEA. The company aims to double its headcount and grow its customer base by 70-80%, leveraging the $153 million raised in its Series C round.
Future fundraising opportunities seem likely as LeadSquared continues to scale and enhance its product offerings. However, challenges such as maintaining efficiency while expanding and integrating new acquisitions will need to be managed carefully.
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