Total amount raised
$114.9 Millions
Latest funding date
11/1/2019
Location
Urban Ladder has successfully raised significant funding over multiple rounds, attracting investments from prominent venture capital firms such as Steadview Capital, SAIF Partners, and Kalaari Capital. The company was acquired by Reliance Retail for $24.4 million in November 2020.
Keep reading to explore the intricacies of Urban Ladder's fundraising journey and the investors backing this innovative platform.
What Is Urban Ladder?
Urban Ladder, founded in 2012 by Ashish Goel and Rajiv Srivatsa, is an online furniture retailer based in Bangalore, India. The company offers a wide range of contemporary designs and high-quality, handcrafted furniture that blends beauty with functionality.
With over 1000 products across 25 categories, Urban Ladder aims to provide a curated destination for home solutions, helping Urban Indians build well-furnished, beautiful homes. The company delivers to seven cities in India and is backed by top-tier venture capital firms.
Urban Ladder employs between 501-1000 people, contributing to its mission of transforming the way people shop for furniture and home decor online.
How Much Funding Has Urban Ladder Raised?
- Series A
- Amount Raised: $1M
- Date: August 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and establish a market presence.
- Series A
- Amount Raised: $5M
- Date: November 2013
- Lead Investors: Elevation Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series B
- Amount Raised: $21M
- Date: July 2014
- Lead Investors: Steadview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and logistics infrastructure.
- Series C
- Amount Raised: $50M
- Date: April 2015
- Lead Investors: Peak XV Partners, TR Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel growth and expand market reach.
- Debt Financing
- Amount Raised: $3M
- Date: August 2016
- Lead Investors: Trifecta Capital Advisors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs.
- Series E
- Amount Raised: ₹1B
- Date: February 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To drive omni-channel expansion and profitability.
- Venture Round
- Amount Raised: $12M
- Date: March 2018
- Lead Investors: Elevation Capital, Kalaari Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue omni-channel expansion and enhance profitability.
- Debt Financing
- Amount Raised: $5.6M
- Date: September 2018
- Lead Investors: Trifecta Capital Advisors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational expenses and growth initiatives.
- Venture Round
- Amount Raised: ₹150M
- Date: November 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and enhance market presence.
Total Amount Raised: $97.6M
Current Valuation: Not publicly disclosed
Key Investors
- Steadview Capital
- Details: Steadview Capital is an alternative asset management firm that makes concentrated, long-term investments in listed and private companies. They are known for their strategic investments in high-growth sectors.
- Investment Focus Areas: Technology, consumer, financial services.
- Notable Investments: Flipkart, Ola, Nykaa.
- Elevation Capital
- Details: Elevation Capital, formerly known as SAIF Partners, is a leading private equity firm that provides growth capital to companies in Asia. They have a strong track record of backing successful startups.
- Investment Focus Areas: Technology, consumer, healthcare.
- Notable Investments: Paytm, Swiggy, JustDial.
- Kalaari Capital
- Details: Kalaari Capital is a venture capital firm that invests in early-stage, technology-oriented companies in India. They focus on nurturing innovative startups with high growth potential.
- Investment Focus Areas: Technology, e-commerce, healthcare.
- Notable Investments: Dream11, CureFit, Myntra.
- Peak XV Partners
- Details: Peak XV Partners, formerly known as Sequoia Capital India, is a venture capital firm that invests in seed stage, early stage, and growth stage private companies. They are renowned for their extensive portfolio of successful investments.
- Investment Focus Areas: Technology, healthcare, consumer.
- Notable Investments: Apple, Google, WhatsApp.
- Trifecta Capital Advisors
- Details: Trifecta Capital Advisors is a venture debt firm that provides financing solutions to high-growth startups. They focus on supporting companies with strong business models and growth trajectories.
- Investment Focus Areas: Technology, consumer, financial services.
- Notable Investments: BigBasket, Rivigo, UrbanClap.
What's Next for Urban Ladder?
Urban Ladder's future looks promising as it continues to expand its omni-channel retail presence. With plans to open 15-20 new stores across India, the company is poised to leverage its SBRT license to transition from a marketplace to an inventory-led model. This expansion offers significant opportunities to enhance customer experience and build a strong retail brand.
Given the ambitious growth plans, Urban Ladder may seek additional funding to support its expansion. The company has already raised $103 million, indicating strong financial backing. However, challenges such as managing logistics and competition from established brands could pose hurdles. Strategic partnerships or acquisitions may also be on the horizon to strengthen its market position.
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