Total amount raised
$114.9 Million
Latest funding date
11/1/2019
Location
Urban Ladder has successfully raised funding over 9 rounds, with the latest being a Venture - Series Unknown round. The company is backed by notable investors such as Steadview Capital and Kalaari Capital.
Keep reading to explore the intricacies of Urban Ladder's fundraising journey and the investors backing this innovative platform.
What Is Urban Ladder?
Urban Ladder, founded in 2012, is a prominent online furniture and home decor retailer based in Bangalore, Karnataka, India. The company operates in various categories, including E-Commerce, Furniture, Home Decor, and Internet, and has been acquired by Reliance Retail.
With an employee count ranging between 501-1000, Urban Ladder offers a wide range of products such as sofas, beds, dining tables, and decor items. The company is known for providing quality furniture solutions and various discounts, especially during festive seasons, delivering to multiple cities across India.
How Much Funding Has Urban Ladder Raised?
- Series A
- Amount Raised: USD 1,000,000
- Date: August 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and establish an online presence in the furniture market.
- Series A
- Amount Raised: USD 5,000,000
- Date: November 2013
- Lead Investors: Elevation Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enhance the online shopping experience.
- Series B
- Amount Raised: USD 21,000,000
- Date: July 2014
- Lead Investors: Steadview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market penetration.
- Series C
- Amount Raised: USD 50,000,000
- Date: April 2015
- Lead Investors: Peak XV Partners, TR Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and expand the product line.
- Debt Financing
- Amount Raised: USD 3,000,000
- Date: August 2016
- Lead Investors: Trifecta Capital Advisors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To manage working capital and operational expenses.
- Series E
- Amount Raised: INR 1,020,000,000
- Date: February 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the omni-channel presence and open new stores.
- Series Unknown
- Amount Raised: USD 12,000,000
- Date: March 2018
- Lead Investors: Elevation Capital, Kalaari Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's omni-channel strategy and retail expansion.
- Debt Financing
- Amount Raised: USD 5,600,000
- Date: September 2018
- Lead Investors: Trifecta Capital Advisors
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To manage operational costs and support business growth.
- Series Unknown
- Amount Raised: INR 150,000,000
- Date: November 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand market reach and enhance product offerings.
Total Amount Raised: USD 98,600,000
Current Valuation: Not publicly disclosed
Key Investors
- Steadview Capital
- Details: Steadview Capital is an alternative asset management firm that makes concentrated long-term investments in listed and private companies across multiple industries.
- Investment Focus Areas: Technology, consumer, financial services.
- Notable Investments: Flipkart, Ola, Nykaa.
- Kalaari Capital
- Details: Kalaari Capital is a venture capital firm that invests in early-stage, technology-oriented companies in India.
- Investment Focus Areas: Technology, healthcare, consumer products.
- Notable Investments: Dream11, CureFit, Myntra.
- Saif Partners
- Details: Saif Partners is a leading private equity firm that provides growth capital to companies in Asia.
- Investment Focus Areas: Technology, financial services, healthcare, consumer products.
- Notable Investments: Paytm, Swiggy, JustDial.
- Sequoia Capital
- Details: Sequoia Capital is a venture capital firm that invests in seed stage, early stage, and growth stage private companies.
- Investment Focus Areas: Technology, healthcare, consumer, financial services.
- Notable Investments: Apple, Google, WhatsApp.
- Elevation Capital
- Details: Elevation Capital is a venture capital firm that focuses on early-stage investments in India.
- Investment Focus Areas: Technology, consumer, financial services.
- Notable Investments: Paytm, Swiggy, UrbanClap.
What's Next for Urban Ladder?
Urban Ladder is poised for significant growth as it expands its omni-channel presence, aiming to open 15-20 stores across India. This strategic move is backed by substantial investor confidence, with the company having raised $103 million to date. The expansion into physical retail stores presents a substantial opportunity to capture a larger market share in the Indian home furnishing sector.
Future fundraising opportunities seem promising, given the company's robust growth plans and the positive response from investors. As Urban Ladder continues to scale, it may attract additional investments to support its ambitious expansion efforts. However, the company will need to navigate challenges such as intense competition and the complexities of transitioning to an inventory-led omni-channel model.
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