Total amount raised
$105.3 Million
Latest funding date
11/01/2018
Location
Dynamic Yield has successfully raised funding over six rounds, with the latest being a Series D. The company is backed by 23 investors, including Union Tech Ventures, Bessemer Venture Partners, Naver, and Viola Growth.
Keep reading to explore the intricacies of Dynamic Yield's fundraising journey and the investors backing this innovative platform.
What Is Dynamic Yield?
Dynamic Yield, a company under Mastercard, specializes in personalization and experience optimization solutions. Founded in New York, New York, the company operates in various industries including A/B Testing, Artificial Intelligence, E-Commerce, Email Marketing, Enterprise Software, Personalization, Predictive Analytics, and Publishing.
With an employee count ranging from 501 to 1000, Dynamic Yield helps businesses deliver and test personalized, optimized, and synchronized digital customer interactions. The company is recognized as a leader in its field by industry analysts like Gartner and Forrester.
How Much Funding Has Dynamic Yield Raised?
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: November 2011
- Lead Investors: Ofer Zinger
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial development.
- Series A
- Amount Raised: USD 2,000,000
- Date: April 2013
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 12,250,000
- Date: May 2014
- Lead Investors: Marker
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance technology offerings.
- Series C (First Round)
- Amount Raised: USD 22,000,000
- Date: December 2016
- Lead Investors: ClalTech, Vertex Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and improve AI capabilities.
- Series C (Second Round)
- Amount Raised: USD 31,000,000
- Date: July 2017
- Lead Investors: ClalTech, Vertex Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further enhance personalization technology and expand globally.
- Series D
- Amount Raised: USD 38,000,000
- Date: November 2018
- Lead Investors: Naver, Viola Growth
- Valuation at Round: Estimated at hundreds of millions of dollars, but less than $500 million
- Motivation Behind the Round: To expand into new markets, particularly Korea and Japan, and integrate technology into Naver's services.
Total Amount Raised: USD 105,250,000. Current Valuation: Not publicly disclosed.
Key Investors
- Naver
- Details: Naver is Korea's top search portal and is also behind popular messaging apps Line and Snow. They participated as a lead investor in Dynamic Yield's Series D round.
- Investment Focus Areas: Search engines, messaging apps, digital services.
- Notable Investments: Line, Snow.
- Viola Growth
- Details: Viola Growth is a venture capital firm that focuses on investing in growth-stage technology companies. They were a lead investor in Dynamic Yield's Series D round.
- Investment Focus Areas: Technology, growth-stage companies, innovation.
- Notable Investments: Not publicly disclosed.
- ClalTech
- Details: ClalTech is an investment arm of Access Industries, focusing on technology investments. They were a lead investor in Dynamic Yield's Series C rounds.
- Investment Focus Areas: Technology, innovation, digital solutions.
- Notable Investments: Not publicly disclosed.
- Vertex Ventures
- Details: Vertex Ventures is a global network of venture capital funds. They participated as a lead investor in Dynamic Yield's Series C rounds.
- Investment Focus Areas: Technology, enterprise software, digital transformation.
- Notable Investments: Not publicly disclosed.
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a global venture capital firm. They were a lead investor in Dynamic Yield's Series A round.
- Investment Focus Areas: Cloud computing, consumer, healthcare, enterprise technology.
- Notable Investments: LinkedIn, Shopify.
What's Next for Dynamic Yield?
Dynamic Yield stands at the cusp of significant growth opportunities, particularly in expanding its reach into new geographies like Korea and Japan. With the backing of strategic investors such as Naver, the company is poised to integrate its personalization technology into various platforms, potentially working with more global brands across sectors like e-commerce, travel, finance, and media. This expansion could significantly boost its user base and engagement metrics.
Given its impressive growth trajectory and strategic interest from major investors, future fundraising opportunities seem promising. The company has already raised substantial funds and is valued at hundreds of millions of dollars. As it continues to expand and enhance its technology, attracting further investment or even becoming a target for acquisition by larger tech companies remains a strong possibility.
However, Dynamic Yield will face challenges, including competition from established players like Adobe and potential new entrants. Maintaining and scaling its technology to meet the demands of a growing user base and diverse client needs will be crucial. Additionally, navigating the complexities of integrating its technology across various platforms and regions will require careful strategy and execution.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay’s platform to access comprehensive fundraising data on companies like Dynamic Yield and gather other critical business insights.
Sign up for free to start exploring the wealth of information available at your fingertips and drive your sales success.
