Total amount raised
$33 Millions
Latest funding date
07/01/2021
Location
Folloze has successfully raised funds through a Series A round, with notable investors including Canvas Ventures and Grayhawk Capital. The company continues to innovate in the B2B Buyer Experience space, offering a platform that delivers personalized content and high-impact digital campaigns.
Keep reading to explore the intricacies of Folloze's fundraising journey and the investors backing this innovative platform.
What Is Folloze?
Folloze, founded in 2013 by David Brutman, Etai Beck, and Zvika Menachemi, is headquartered in San Mateo, California. The company operates within multiple industries, including content, information technology, marketing, social media, software, and web design.
With an employee count ranging from 51 to 100, Folloze offers a B2B Buyer Experience Platform that enables marketing teams to deliver engaging and personalized experiences across the buyer journey. The platform is AI-powered and no-code, making it accessible and effective for various marketing needs.
How Much Funding Has Folloze Raised?
- Seed Round
- Amount Raised: $3.3M
- Date: April 2015
- Lead Investors: Cervin Ventures, New Enterprise Associates, TriplePoint Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch their B2B Buyer Experience Platform.
- Seed Round
- Amount Raised: $7.4M
- Date: September 2016
- Lead Investors: Canvas, New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand platform capabilities and enhance product offerings.
- Series A
- Amount Raised: $9M
- Date: October 2019
- Lead Investors: Benhamou Global Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and continue disrupting the B2B marketing space.
- Series A
- Amount Raised: $13.3M
- Date: July 2021
- Lead Investors: Cervin Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and serve more B2B clients effectively.
Total Amount Raised: $33M. Current Valuation: Not publicly disclosed.
Key Investors
- Canvas Ventures
- Details: Canvas Ventures is a venture capital firm that invests in early to growth-stage technology companies. They have a strong focus on helping startups scale and succeed in competitive markets.
- Investment Focus Areas: Fintech, digital health, enterprise software.
- Notable Investments: Zola, Roofstock, Everwise.
- Benhamou Global Ventures (BGV)
- Details: BGV is a venture capital firm that invests in early-stage technology companies. They are known for their expertise in enterprise software and cloud technologies.
- Investment Focus Areas: Enterprise software, cloud technologies, cybersecurity.
- Notable Investments: 8x8, Ayehu, Totango.
- Cervin Ventures
- Details: Cervin Ventures is a venture capital firm that focuses on early-stage enterprise technology companies. They aim to support innovative startups in their growth journeys.
- Investment Focus Areas: SaaS, cloud infrastructure, enterprise software.
- Notable Investments: Punchh, Cyara, Nexla.
- Grayhawk Capital
- Details: Grayhawk Capital is a venture capital firm that invests in early and growth-stage technology companies. They have a diverse portfolio and a strong presence in the tech industry.
- Investment Focus Areas: Enterprise software, healthcare IT, digital media.
- Notable Investments: Contatta, CampusLogic, ClearDATA.
- New Enterprise Associates (NEA)
- Details: NEA is one of the world's largest venture capital firms, investing in companies across various stages and sectors. They have a long history of successful investments and exits.
- Investment Focus Areas: Healthcare, technology, consumer products.
- Notable Investments: Not explicitly mentioned in the sources.
What's Next for Folloze?
Folloze is poised to capitalize on the evolving B2B marketing landscape, where personalized, real-time customer journeys are becoming the norm. With major clients like Autodesk and Microsoft, the company is well-positioned to expand its market presence and enhance its platform capabilities.
Future fundraising opportunities seem promising, given the successful Series B round and the addition of experienced advisory board members. This momentum could attract further investment, enabling Folloze to scale operations and innovate further.
However, challenges such as competition from other marketing platforms and the need to maintain data privacy compliance could pose hurdles. Balancing innovation with practical customer needs will be crucial for sustained growth.
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