How Much Did Folloze Raise? Funding & Key Investors

Folloze has successfully raised funding through five rounds, with recent investments from Canvas Prime and Grayhawk Capital. The platform is renowned for its AI-powered tools that deliver personalized B2B experiences at scale.

Keep reading to explore the intricacies of Folloze's fundraising journey and the investors backing this innovative platform.

What Is Folloze?

Folloze, based in San Mateo, California, operates within multiple industries including content, information technology, marketing, social media, software, and web design. The company employs between 51-100 people and is recognized for its AI-powered B2B personalized experiences platform.

Folloze offers a Buyer Experience Platform designed for Account-Based Marketing (ABM) at scale. The platform leverages AI to create, launch, and optimize personalized marketing experiences, helping marketers engage buyers more effectively and drive significant improvements in pipeline and sales performance.

How Much Funding Has Folloze Raised?

1. Seed Round
   • Amount Raised: USD 3,300,000
   • Date: April 2015
   • Lead Investors: Cervin Ventures, New Enterprise Associates, TriplePoint Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To develop the initial version of their AI-powered B2B personalized experiences platform.
2. Seed Round
   • Amount Raised: USD 7,380,434
   • Date: September 2016
   • Lead Investors: Canvas Prime, New Enterprise Associates
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the platform's capabilities and scale operations.
3. Series A
   • Amount Raised: USD 9,029,031
   • Date: October 2019
   • Lead Investors: Benhamou Global Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance the platform's AI features and improve customer engagement tools.
4. Series A
   • Amount Raised: USD 13,331,799
   • Date: July 2021
   • Lead Investors: Cervin Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further scale the business and expand into new markets.

Total Amount Raised: USD 33,041,264. Current Valuation: Not publicly disclosed.

Key Investors

• Cervin Ventures
  • Details: Cervin Ventures is a venture capital firm that focuses on early-stage investments in enterprise technology. They have been a lead investor in Folloze's Series A funding round.
  • Investment Focus Areas: Enterprise technology, SaaS, cloud infrastructure, business applications.
  • Notable Investments: Punchh, Cyara, Nexla.
• Benhamou Global Ventures (BGV)
  • Details: BGV is a venture capital firm that invests in early-stage companies in the enterprise IT sector. They led the Series B funding round for Folloze.
  • Investment Focus Areas: Cybersecurity, cloud technologies, artificial intelligence.
  • Notable Investments: 6dbytes, Ayehu, Totango.
• Canvas Ventures
  • Details: Canvas Ventures is a venture capital firm that invests in early to growth-stage technology companies. They participated in Folloze's Series A and Series B funding rounds.
  • Investment Focus Areas: Fintech, digital health, enterprise software.
  • Notable Investments: Zola, Roofstock, Everwise.
• Grayhawk Capital
  • Details: Grayhawk Capital is a venture capital firm that focuses on early-stage technology companies. They have been involved in Folloze's funding rounds.
  • Investment Focus Areas: Enterprise software, digital media, healthcare IT.
  • Notable Investments: Infusionsoft, Contatta, Tallwave.
• New Enterprise Associates (NEA)
  • Details: NEA is a global venture capital firm that invests in companies across multiple stages and sectors. They have been a key investor in Folloze's seed funding rounds.
  • Investment Focus Areas: Technology, healthcare, consumer products.
  • Notable Investments: Coursera, Duolingo, Robinhood.

What's Next for Folloze?

Folloze stands at the cusp of a significant opportunity, driven by the shift in the B2B buying process towards real-time, customer-led journeys. With major clients like Autodesk, Cisco, and Microsoft, the potential for growth is substantial. The company's innovative approach to personalized marketing positions it well to capitalize on these industry trends.

Future fundraising seems promising, given the successful Series B round and the addition of experienced advisory board members. This momentum could attract further investments, enabling Folloze to expand its operations and enhance its platform capabilities. However, challenges such as scaling personalized marketing and competition from other platforms remain.

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