.png)
.png)
.png)
Total amount raised
Latest funding date
Location
Dan Herscovici is the CEO of Plume Design, a global SaaS platform enabling Internet Service Providers to compete and win on customer experience. With a bias toward action and more than two decades of experience building products used by millions, he is focused on pushing Plume beyond Wi-Fi management to build the intelligence layer that drives retention, performance, and growth for ISPs and their subscribers.
Who is the CEO of Plume Design?
Dan Herscovici serves as President and Chief Executive Officer of Plume Design, the global SaaS platform built ISP-first to give service providers the intelligence and tools they need to deliver rock solid connectivity, services that are easy to live with, and better outcomes for both subscribers and their businesses. He leads with a bias toward action, pushing Plume beyond Wi-Fi management to build the intelligence layer that connects exceptional subscriber experiences with the operational tools and data that drive retention, performance, and growth.
Under his leadership, Plume Design's AI-powered, hardware-agnostic platform supports half-a-billion devices across 400+ ISP partners on five continents, delivering adaptive Wi-Fi, built-in security, deep network visibility, and actionable insights across every layer of ISP operations. A growth-oriented operator, Dan is known for rolling up his sleeves, moving fast, and holding teams to a high bar of accountability.
Work History
Dan Herscovici's work history reflects more than two decades of leadership across connectivity, venture, and technology. Here is a list of the places he has worked:
- Plume Design - CEO (April 2025 - Present)
- Edison Partners - Partner (July 2018 - April 2025)
- Zagster - CEO and Member of the Board (October 2018 - June 2020)
- Lucent Technologies Bell Labs innovations - Automation Engineer and Process Development Leader (January 1997 - January 1999)
Education History
Dan Herscovici holds an MBA from The Wharton School, where he studied Strategy and Finance. This foundation in both analytical rigor and strategic thinking underpins his approach to scaling technology businesses and driving operational excellence.
When did Dan Herscovici join Plume Design?
Dan Herscovici assumed the role of President and Chief Executive Officer at Plume Design in April 2025. He brings to the position more than two decades of experience building products used by millions, including transformational work at Comcast where he co-founded Xfinity Home and launched Xfinity WiFi, as well as his tenure as a Partner at Edison Partners where he helped high-growth companies scale with clarity, speed, and discipline.
