Total amount raised
$772.1 Million
Latest funding date
11/1/2024
Location
Insider has successfully navigated 11 funding rounds, attracting investment from notable firms such as General Atlantic and Esas Private Equity. The platform leverages AI to enhance customer engagement, optimizing marketing efforts across various channels.
Keep reading to explore the intricacies of Insider's fundraising journey and the investors backing this innovative platform.
What Is Insider?
Insider is a leading platform in AI-powered customer engagement, specializing in optimizing marketing efforts across various channels. Founded in New York, the company operates in industries such as AI, CRM, digital marketing, and productivity tools. With a workforce of 1001-5000 employees, Insider has established itself as a significant player in the tech industry.
The platform offers a comprehensive suite of tools for customer data management, personalization, journey orchestration, and reporting. Trusted by over 2,000 customers worldwide, Insider integrates seamlessly with more than 100 other tools and systems, ensuring a high return on investment for its clients.
How Much Funding Has Insider Raised?
- Pre-Seed
- Amount Raised: USD 200,000
- Date: January 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of Insider's AI-powered marketing platform.
- Seed
- Amount Raised: USD 700,000
- Date: February 2015
- Lead Investors: Aslanoba Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series A
- Amount Raised: USD 2,200,000
- Date: September 2016
- Lead Investors: 212
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: February 2017
- Lead Investors: 500 Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support market expansion and customer acquisition.
- Series B
- Amount Raised: USD 11,000,000
- Date: April 2018
- Lead Investors: Peak XV Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel international growth and enhance product features.
- Series C
- Amount Raised: USD 32,000,000
- Date: July 2020
- Lead Investors: Riverwood Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new markets and invest in R&D.
- Series D
- Amount Raised: USD 121,000,000
- Date: February 2022
- Lead Investors: Qatar Investment Authority
- Valuation at Round: USD 1.22 billion
- Motivation Behind the Round: To bolster capital reserves for operational spending and support organic growth.
- Series Unknown
- Amount Raised: USD 105,000,000
- Date: May 2023
- Lead Investors: Qatar Investment Authority
- Valuation at Round: Very close to USD 2 billion
- Motivation Behind the Round: To accelerate M&A strategy and enhance technological capabilities.
- Series E
- Amount Raised: USD 500,000,000
- Date: November 2024
- Lead Investors: General Atlantic
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand global reach and invest in advanced AI technologies.
- Secondary Market
- Amount Raised: USD 250,000,000
- Date: November 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity for early investors and employees.
Insider has raised a total of USD 1,346,900,000. The current valuation is very close to USD 2 billion.
Key Investors
- General Atlantic
- Details: General Atlantic is a global growth equity firm providing capital and strategic support for growth companies. It has a strong track record of investing in high-growth sectors.
- Investment Focus Areas: Technology, consumer, financial services, healthcare
- Notable Investments: Airbnb, Alibaba, ByteDance
- Qatar Investment Authority
- Details: Qatar Investment Authority (QIA) is the sovereign wealth fund of the State of Qatar, investing globally across various asset classes. It aims to diversify the economy and generate long-term returns.
- Investment Focus Areas: Real estate, infrastructure, financial institutions, technology
- Notable Investments: Volkswagen, Barclays, Credit Suisse
- Riverwood Capital
- Details: Riverwood Capital is a private equity firm focused on high-growth companies in technology and related industries. It provides both capital and strategic support to its portfolio companies.
- Investment Focus Areas: Technology, software, internet, related industries
- Notable Investments: GoPro, Nutanix, Globant
- Peak XV Partners
- Details: Peak XV Partners is a venture capital firm investing in early to growth-stage companies. It has a strong presence in the technology and consumer sectors.
- Investment Focus Areas: Technology, consumer, healthcare, financial services
- Notable Investments: Flipkart, Ola, Swiggy
- 500 Global
- Details: 500 Global is a venture capital firm investing in early-stage startups. It has a diverse portfolio and a global presence.
- Investment Focus Areas: Technology, internet, software, consumer products
- Notable Investments: Canva, Credit Karma, Udemy
What's Next for Insider?
Insider's future looks promising with significant opportunities on the horizon. The recent $105 million investment will be used to accelerate their M&A strategy, allowing them to acquire exceptional product companies and enhance their technology. This approach is expected to drive substantial growth, especially in strategic regions like the UK, Europe, and The Americas.
Given the current economic conditions and the growing demand for AI-driven customer engagement solutions, Insider is well-positioned for future fundraising opportunities. The confidence from investors like Qatar Investment Authority and Esas Private Equity suggests that additional funds could be raised to support further acquisitions and expansion.
However, challenges such as economic headwinds and the integration of acquired companies could pose obstacles. Despite these potential hurdles, Insider's strategic focus on M&A and its robust growth trajectory indicate a bright future ahead.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay's platform to access comprehensive fundraising data on companies like Insider and gather other critical business insights.
Sign up for free to start exploring the wealth of information available at your fingertips and drive your sales success.
