Total amount raised
$48.5 Millions
Latest funding date
05/01/2024
Location
Percent has successfully raised significant funding over multiple rounds, including a Series B round led by CTC Venture Capital. The platform specializes in sourcing, structuring, syndicating, monitoring, and servicing private credit transactions, aiming to bring public market efficiencies to the private credit market.
With a focus on accredited investors, Percent offers opportunities to invest in privately negotiated loans and debt financing, promising potential returns and diversification. Keep reading to explore the intricacies of Percent's fundraising journey and the investors backing this innovative platform.
What Is Percent?
Founded in May 2018, Percent operates in the financial services and fintech industries, specializing in private credit transactions. The company is headquartered in New York, New York, and was founded by Nelson Chu. With an employee count ranging from 101 to 250, Percent aims to modernize the private credit market by enhancing transaction speed and efficiency.
Percent's platform supports the entire lifecycle of private credit transactions, from sourcing and structuring to syndication, surveillance, and servicing. The company has facilitated over $1.2 billion in transaction volume, positioning itself as a market standard for asset-based and corporate lending.
How Much Funding Has Percent Raised?
- Pre-Seed Round
- Amount Raised: $2M
- Date: January 2019
- Lead Investors: Recharge Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the initial development and launch of Percent's platform.
- Seed Round
- Amount Raised: $4M
- Date: January 2020
- Lead Investors: Revel Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's capabilities and scale operations.
- Series A
- Amount Raised: $12.5M
- Date: April 2021
- Lead Investors: B Capital, White Star Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's technology and increase market penetration.
- Debt Financing
- Amount Raised: Not publicly disclosed
- Date: January 2023
- Lead Investors: Nomura
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and provide liquidity for new investments.
- Series B
- Amount Raised: $30M
- Date: May 2023
- Lead Investors: White Star Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To meet growing demand for private credit and enhance platform transparency and efficiency.
- Series B
- Amount Raised: Not publicly disclosed
- Date: May 2024
- Lead Investors: CTC Venture Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale the platform and capitalize on market opportunities.
Total Amount Raised: $48.2M
Current Valuation: Not publicly disclosed
Key Investors
- White Star Capital
- Details: White Star Capital is a global venture capital firm that invests in technology-driven companies. They have a strong presence in North America, Europe, and Asia.
- Investment Focus Areas: Fintech, technology, digital media
- Notable Investments: Dollar Shave Club, Freshly, Butternut Box
- Nomura
- Details: Nomura is a leading financial services group and investment bank based in Japan. They offer a wide range of services including investment banking, asset management, and retail brokerage.
- Investment Focus Areas: Financial services, technology, real estate
- Notable Investments: SoftBank, Rakuten, Line Corporation
- B Capital
- Details: B Capital is a venture capital firm that partners with growth-stage companies. They focus on transformative technology companies that are reshaping industries.
- Investment Focus Areas: Technology, healthcare, fintech
- Notable Investments: Bird, Icertis, Ninja Van
- Revel Partners
- Details: Revel Partners is an early-stage venture capital firm that invests in digital media and technology companies. They focus on supporting innovative startups.
- Investment Focus Areas: Digital media, technology, SaaS
- Notable Investments: Vidible, MediaMath, Sailthru
- Recharge Capital
- Details: Recharge Capital is a private investment firm that focuses on early-stage and growth investments. They aim to support companies with strong growth potential.
- Investment Focus Areas: Healthcare, technology, consumer goods
- Notable Investments: Not publicly disclosed
What's Next for Percent?
Percent stands at the cusp of a significant opportunity as the private credit market is projected to grow to $2.3 trillion by 2027. This expanding market offers a vast landscape for Percent to enhance its platform and meet the increasing demand for transparency and efficiency in private credit transactions.
With the recent successful Series B funding round, Percent is well-positioned to attract further investments. The platform's demonstrated potential and strategic market position could lead to additional funding rounds, supporting its growth and expansion efforts.
However, Percent may face challenges such as navigating regulatory landscapes and maintaining its competitive edge. Scaling operations to meet market expectations will be crucial as the company continues to innovate and address the needs of the private credit market.
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