Total amount raised
$10.8 Millions
Latest funding date
12/1/2022
Location
Wellbeing Nutrition has successfully raised significant capital through multiple funding rounds, including a recent debt financing round. The company has garnered support from a diverse group of investors, reflecting confidence in its innovative approach to health and nutrition.
Keep reading to explore the intricacies of Wellbeing Nutrition's fundraising journey and the investors backing this promising platform.
What Is Wellbeing Nutrition?
Wellbeing Nutrition, founded in 2019 by Avnish Chhabria and Saurabh Kapoor, is based in Mumbai, Maharashtra, India. The company specializes in health and beauty supplements, offering products like Superfood Plant Protein, PMS Relief Melts, and Daily Greens.
With a focus on whole-food ingredients and full-spectrum herbal blends, Wellbeing Nutrition aims to enhance daily wellbeing. Their product range includes proteins, collagen, vitamins, minerals, oral thin strips, and effervescent tablets.
Currently, Wellbeing Nutrition employs between 101-250 people, reflecting its growth and commitment to providing quality health solutions.
How Much Funding Has Wellbeing Nutrition Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Series A
- Amount Raised: $2.2M
- Date: June 2021
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Grant
- Amount Raised: $100K
- Date: August 2021
- Lead Investors: Propel Accelerator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support research and development initiatives.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: June 2021
- Lead Investors: Klub
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance market presence and distribution channels.
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: May 2022
- Lead Investors: Mira Kapoor
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To leverage celebrity endorsement for brand visibility.
- Series B
- Amount Raised: ₹700M
- Date: December 2022
- Lead Investors: Hindustan Unilever
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product categories and strengthen R&D capabilities.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: December 2022
- Lead Investors: Hindustan Unilever
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $2.3M + ₹700M + $100K
Current Valuation: Not publicly disclosed
Key Investors
- Hindustan Unilever
- Details: Hindustan Unilever is a leading consumer goods company in India, known for its extensive portfolio of products in various categories. It is a subsidiary of the British-Dutch company Unilever.
- Investment Focus Areas: Consumer goods, personal care, food and beverages.
- Notable Investments: GlaxoSmithKline Consumer Healthcare, Indulekha, Lakme.
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm that focuses on early-stage consumer brands in India. They aim to support innovative startups with high growth potential.
- Investment Focus Areas: Consumer brands, health and wellness, food and beverages.
- Notable Investments: Mamaearth, Yoga Bar, Bombay Shaving Company.
- Mira Kapoor
- Details: Mira Kapoor is a well-known celebrity and influencer in India, often recognized for her lifestyle and wellness advocacy. She is married to Bollywood actor Shahid Kapoor.
- Investment Focus Areas: Health and wellness, lifestyle, beauty.
- Notable Investments: Not publicly disclosed.
- Propel Accelerator
- Details: Propel Accelerator is a program designed to support early-stage startups with funding, mentorship, and resources. It aims to accelerate the growth of innovative companies.
- Investment Focus Areas: Technology, health and wellness, consumer products.
- Notable Investments: Not publicly disclosed.
- Klub
- Details: Klub is a revenue-based financing platform that provides growth capital to consumer brands. They focus on non-dilutive funding options for startups.
- Investment Focus Areas: Consumer brands, e-commerce, health and wellness.
- Notable Investments: Not publicly disclosed.
What's Next for Wellbeing Nutrition?
Wellbeing Nutrition is poised to capitalize on significant opportunities, including expanding its product categories and leveraging Hindustan Unilever's market development capabilities. With a goal to reach 100 million people in the next year, the company is set to make a substantial impact in the health and wellness sector.
Future fundraising rounds seem likely as the company continues to grow, potentially attracting more investment to support its ambitious plans. However, challenges such as navigating economic uncertainties and scaling operations while maintaining product quality could pose hurdles along the way.
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