Total amount raised
$7.7 Million
Latest funding date
11/01/2021
Location
Sleepy Owl Coffee has successfully raised funding over three rounds, with the latest being a Series A round. The company is backed by six investors, including Rukam Capital and DSG Consumer Partners.
Keep reading to explore the intricacies of Sleepy Owl Coffee's fundraising journey and the investors supporting this innovative coffee brand.
What Is Sleepy Owl Coffee?
Sleepy Owl Coffee is a homegrown Indian brand specializing in premium coffee products. Based in New Delhi, the company operates in the coffee and beverage industry, offering a variety of products such as instant coffee, cold brew, hot brew, and ground coffee.
Founded by three friends, Sleepy Owl Coffee has grown to employ between 51 and 100 people. The company is committed to providing high-quality, freshly roasted coffee that is both convenient and accessible, using 100% Arabica beans and preservative-free products.
How Much Funding Has Sleepy Owl Coffee Raised?
- Seed Round
- Amount Raised: USD 500,000
- Date: April 2018
- Lead Investors: DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The capital infusion was aimed at streamlining operations.
- Series Unknown
- Amount Raised: USD 674,000
- Date: March 2020
- Lead Investors: Rukam Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and expansion.
- Series A
- Amount Raised: USD 6,500,000
- Date: November 2021
- Lead Investors: Rukam Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To solidify the core team, build a robust distribution network across India, and enhance marketing initiatives.
Sleepy Owl Coffee has raised a total of USD 7,674,000. The current valuation is Not publicly disclosed.
Key Investors
- Rukam Capital
- Details: Rukam Capital is a lead investor in Sleepy Owl Coffee's Series A funding round. Archana Jahagirdar, Managing Partner at Rukam Capital, has expressed confidence in Sleepy Owl's potential for growth and expansion.
- Investment Focus Areas: Early-stage consumer products and services companies.
- Notable Investments: Sleepy Owl Coffee.
- DSG Consumer Partners
- Details: DSG Consumer Partners is a key investor in Sleepy Owl Coffee, having participated in multiple funding rounds since 2018. Deepak I. Shahdadpuri, Managing Director, has highlighted the company's commitment to sustainability and growth.
- Investment Focus Areas: Consumer-focused investments, particularly in the food and beverage sector.
- Notable Investments: Sleepy Owl Coffee.
What's Next for Sleepy Owl Coffee?
Sleepy Owl Coffee is poised for significant growth, with opportunities to expand its distribution network across India and strengthen its core team. The company aims to achieve an annual revenue run rate of ₹60 crore by March 2022, leveraging its presence in over 1,700 outlets and catering to more than 60,000 customers. The growing coffee culture in India and the increasing demand for ready-to-drink coffee products present substantial market potential.
Future fundraising opportunities appear promising, as the successful Series A round and the company's ambitious growth plans suggest potential for additional funding rounds. These funds could further scale operations and enhance market presence, tapping into the global coffee market projected to grow at a CAGR of 4.28% over the next five years.
However, Sleepy Owl Coffee may face challenges such as competition from established brands, maintaining supply chain efficiency, and adapting to changing consumer preferences. Ensuring product sustainability and reducing plastic usage will also be crucial as the company navigates the evolving market dynamics.
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