Total amount raised
$7.7 Millions
Latest funding date
11/01/2021
Location
Sleepy Owl Coffee has successfully raised funds through multiple rounds, with its most recent being a Series A round closed on November 22, 2021. The company has attracted notable investors, including Rukam Capital and DSG Consumer Partners.
Keep reading to explore the intricacies of Sleepy Owl Coffee's fundraising journey and the investors backing this innovative coffee brand.
What Is Sleepy Owl Coffee?
Sleepy Owl Coffee, founded on June 14, 2016, in New Delhi, India, is a homegrown brand specializing in high-quality, freshly roasted coffee. The company was established by three friends: Ajai Thandi, Arman Sood, and Ashwajeet Singh.
They offer a variety of coffee products, including Cold Brew, Premium Instant Coffee, Xpresso Coffee, Hot Brew, Iced Coffee Bottles, and Cold Coffee Cans. Their mission is to provide barista-style coffee at home, delivering comfort and convenience straight to the customer's doorstep.
With a team of 51-100 employees, Sleepy Owl Coffee continues to innovate and expand its product line, making freshly brewed coffee accessible to everyone in India.
How Much Funding Has Sleepy Owl Coffee Raised?
- Seed Round
- Amount Raised: $500K
- Date: April 2018
- Lead Investors: DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the product portfolio and introduce more Indians to coffee, while also working towards sustainability by reducing plastics and using paper and aluminum.
- Seed Round
- Amount Raised: $674K
- Date: June 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Not explicitly mentioned, but inferred to support the company's growth and expansion.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: March 2020
- Lead Investors: Rukam Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Not explicitly mentioned, but inferred to support the company's growth and expansion.
- Series A
- Amount Raised: $6.5M
- Date: November 2021
- Lead Investors: Rukam Capital, DSG Consumer Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To solidify the core team, build a robust distribution network across India, and enhance marketing initiatives.
Total Amount Raised: $7.674M. Current Valuation: Not publicly disclosed.
Key Investors
- Rukam Capital
- Details: Rukam Capital is an investment firm that focuses on early-stage consumer products and services companies. They have been a key investor in Sleepy Owl Coffee, leading the Series A funding round.
- Investment Focus Areas: Consumer products, services companies, early-stage ventures.
- Notable Investments: Not publicly disclosed.
- DSG Consumer Partners
- Details: DSG Consumer Partners is an investment firm that has been involved with Sleepy Owl Coffee since 2018. They focus on consumer brands with significant growth potential.
- Investment Focus Areas: Consumer brands, food and beverage, sustainable practices.
- Notable Investments: Not publicly disclosed.
Information about other major investors was not found in the provided sources.
What's Next for Sleepy Owl Coffee?
Sleepy Owl Coffee is poised for significant growth, with opportunities to expand its distribution network across India and strengthen its core team. The company aims to achieve an annual revenue run rate of ₹60 crore by March 2022, leveraging the growing coffee culture in India and the increasing demand for sustainable products.
Future fundraising opportunities appear promising, as the confidence of investors like Rukam Capital and DSG Consumer Partners suggests potential for further scaling operations. However, challenges such as competition from established brands, supply chain efficiency, and maintaining sustainability while scaling up could pose hurdles along the way.
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