Total amount raised
$89.5 Million
Latest funding date
1/1/2020
Location
Partnerize has successfully navigated 8 funding rounds, with the most recent being a Private Equity round led by Accel-KKR. The company is backed by a total of 8 investors, including notable names like Silicon Valley Bank and Accel-KKR.
Partnerize's platform leverages AI to enhance partnership management, offering features such as AI-powered partner discovery and predictive optimization. Keep reading to explore the intricacies of Partnerize's fundraising journey and the investors backing this innovative platform.
What Is Partnerize?
Partnerize is a private company based in Newcastle Upon Tyne, United Kingdom, specializing in partnership management solutions for marketers. The company operates in various industries, including advertising, affiliate marketing, enterprise software, internet, marketing, SaaS, and software.
Founded with the aim to provide high-quality, scalable subsidies to primary channels, Partnerize leverages AI to optimize and scale partnerships. The company employs between 251-500 people and has raised funding through private equity over 8 rounds. Partnerize has also made 3 acquisitions, with the most recent being Konnecto.
How Much Funding Has Partnerize Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Series A
- Amount Raised: USD 3,100,000
- Date: July 2012
- Lead Investors: DN Capital, Greycroft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 10,000,000
- Date: September 2014
- Lead Investors: Mithril Capital Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance market reach.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: December 2014
- Lead Investors: Future Fifty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain strategic support and resources for growth.
- Debt Financing
- Amount Raised: USD 2,000,000
- Date: March 2015
- Lead Investors: Silicon Valley Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational expenses and short-term financial needs.
- Series C
- Amount Raised: USD 15,400,000
- Date: June 2016
- Lead Investors: Greycroft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market presence and invest in technology enhancements.
- Series D
- Amount Raised: USD 9,000,000
- Date: November 2018
- Lead Investors: GP Bullhound
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel growth through acquisitions and new hires, particularly in the U.S.
- Private Equity
- Amount Raised: USD 50,000,000
- Date: January 2020
- Lead Investors: Accel-KKR
- Valuation at Round: USD 240,000,000
- Motivation Behind the Round: To accelerate innovation in AI-powered partner automation and support global go-to-market initiatives.
Total Amount Raised: USD 89,500,000. Current Valuation: USD 240,000,000.
Key Investors
- Accel-KKR
- Details: Accel-KKR is a private equity firm that focuses on technology companies. They led the $50 million funding round for Partnerize in January 2020.
- Investment Focus Areas: Technology, software, IT-enabled businesses
- Notable Investments: Partnerize
- GP Bullhound
- Details: GP Bullhound is a technology advisory and investment firm. They invested in Partnerize during the Series D round in November 2018.
- Investment Focus Areas: Technology, digital media, software
- Notable Investments: Partnerize
- Greycroft
- Details: Greycroft is a venture capital firm that invests in technology companies. They participated in the Series C round for Partnerize in June 2016.
- Investment Focus Areas: Technology, media, consumer internet
- Notable Investments: Partnerize
- Silicon Valley Bank
- Details: Silicon Valley Bank provides financial services to technology and life science companies. They contributed $2 million in debt financing to Partnerize in March 2015.
- Investment Focus Areas: Technology, life sciences, venture capital
- Notable Investments: Partnerize
- Mithril Capital Management
- Details: Mithril Capital Management is a growth-stage investment firm. They led the Series B round for Partnerize in September 2014.
- Investment Focus Areas: Growth-stage technology, healthcare, industrials
- Notable Investments: Partnerize
What's Next for Partnerize?
Partnerize stands at the cusp of significant growth opportunities, driven by its AI-powered partner automation platform. With a recent $50 million investment, the company is poised to expand its footprint in the U.S. and other key international markets. This funding will also fuel innovation in machine learning and AI, enhancing the platform's capabilities in fraud detection and analytics.
Future fundraising opportunities appear promising, given the active interest from private-equity firms in the marketing tech sector. As Partnerize continues to grow, additional rounds of funding could support further technological advancements and market expansion. However, the company may face challenges such as managing complex international partnerships and staying ahead in a competitive market.
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