Total amount raised
$119.9 Millions
Latest funding date
11/01/2021
Location
Peek has successfully raised funds through multiple rounds, with the most recent being a Series C round closed on November 23, 2021. The company is backed by 34 investors, including notable names like Eric Schmidt and I2BF Global Ventures.
Keep reading to explore the intricacies of Peek's fundraising journey and the investors backing this innovative platform.
What Is Peek?
Peek, founded in 2012 by Oskar Bruening, is a San Francisco-based company specializing in booking software and marketplaces for activities. The platform offers a range of experiences, from wine tours to skydiving, and combines business software with a consumer marketplace.
Peek Pro, their business software, includes features like online booking, point-of-sale, inventory management, dynamic pricing, waivers, and marketing analytics. This comprehensive toolset helps businesses manage and optimize their operations efficiently.
With a team of 101-250 employees, Peek continues to innovate in the travel and activities sector, providing users with a seamless way to book a variety of experiences.
How Much Funding Has Peek Raised?
- Seed Round
- Amount Raised: $1.4M
- Date: January 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of Peek's booking software and marketplace.
- Seed Round
- Amount Raised: $500K
- Date: April 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop and refine the platform's features and expand its market reach.
- Series A
- Amount Raised: $5M
- Date: March 2014
- Lead Investors: Montage Ventures, Todd Kimmel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
- Series A
- Amount Raised: $10M
- Date: July 2016
- Lead Investors: Pete Flint
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate growth in new markets.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: January 2015
- Lead Investors: Caspian VC Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing product development and market expansion.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: November 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue scaling the business and enhancing the platform.
- Series B
- Amount Raised: $23M
- Date: June 2018
- Lead Investors: Cathay Innovation
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enter new markets.
- Series C
- Amount Raised: $80M
- Date: November 2021
- Lead Investors: WestCap, Goldman Sachs Asset Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To triple the team size and expand product offerings to meet growing demand.
Total amount raised: $119.9M. Current valuation: Not publicly disclosed.
Key Investors
Major Investors in Peek:
- Eric Schmidt
- Details: Eric Schmidt is the former CEO of Google and a prominent technology investor. He has been involved in various high-profile ventures and continues to influence the tech industry.
- Investment Focus Areas: Technology, Internet, Software
- Notable Investments: Google, Uber, SoFi
- I2BF Global Ventures
- Details: I2BF Global Ventures is a venture capital firm that invests in early-stage technology companies. They focus on innovative solutions in various sectors.
- Investment Focus Areas: Clean Technology, Life Sciences, Information Technology
- Notable Investments: Ecovative Design, Luxexcel, Gridtential Energy
- WestCap
- Details: WestCap is a growth equity firm founded by Laurence Tosi, a former executive at Airbnb and Blackstone. The firm focuses on investing in transformative companies.
- Investment Focus Areas: Travel technology, various other sectors
- Notable Investments: Not specified
- Goldman Sachs Asset Management
- Details: Goldman Sachs Asset Management is a division of Goldman Sachs that provides investment and advisory services across a broad range of sectors.
- Investment Focus Areas: Technology, Finance, Various sectors
- Notable Investments: Not specified
- Cathay Innovation
- Details: Cathay Innovation is a global venture capital firm that partners with startups to drive innovation and growth. They have a strong presence in multiple markets.
- Investment Focus Areas: Not specified
- Notable Investments: Not specified
What's Next for Peek?
Peek stands at the cusp of significant growth, driven by the expansion of its product offerings and the anticipated surge in demand for travel experiences. With over $2 billion in bookings and a customer base exceeding 35 million, the company is well-positioned to capitalize on the growing trend of digital adoption among offline businesses. The recent $80 million Series C funding will enable Peek to triple its team size and extend its reach to new locations, further solidifying its market presence.
Future fundraising opportunities appear promising, given the strong investor confidence and the substantial backing from high-profile investors like WestCap and Goldman Sachs Asset Management. As Peek continues to innovate and expand, it may attract additional investment to support its ambitious growth plans. However, the company must navigate challenges such as post-pandemic recovery and competition from other well-funded startups in the travel experiences sector.
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