How Much Did One Impression Raise? Funding & Key Investors

One Impression has successfully raised funding over four rounds, with the latest being a Series A round led by Krafton. The company is backed by a diverse group of 29 investors, including notable names like Good Game Investments and Krafton.

Keep reading to explore the intricacies of One Impression's fundraising journey and the investors backing this innovative platform.

What Is One Impression?

One Impression is a leading platform that connects brands with creators to drive engagement and growth through influencer marketing. The company operates in various industries, including advertising, content creation, and digital marketing.

Founded in Gurgaon, Haryana, India, One Impression has a significant workforce, with an employee count ranging from 101 to 250. The platform is trusted by over 10,000 brands and creators, having executed more than 7,000 campaigns with a reach of over 50 million.

How Much Funding Has One Impression Raised?

1. Seed Round
   • Amount Raised: USD 100,000
   • Date: January 2017
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Establish the company and develop its initial platform.
2. Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: August 2019
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Further develop the platform and expand initial market reach.
3. Seed Round
   • Amount Raised: USD 1,000,000
   • Date: January 2022
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Establish the company, develop its platform, and gain initial traction in the market.
4. Series A Round
   • Amount Raised: USD 10,000,000
   • Date: March 2023
   • Lead Investors: Krafton
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Expand international presence, broaden product offerings, and accelerate product development.

Total Amount Raised: USD 11,100,000. Current Valuation: Not publicly disclosed.

Key Investors

• Krafton
  • Details: Krafton is a South Korean gaming giant known for developing and publishing popular games like PUBG. The company is a collective of independent game development studios.
  • Investment Focus Areas: Gaming, digital entertainment, technology.
  • Notable Investments: Pratilipi, Rusk Media, Loco.
• Peeyush Bansal
  • Details: Peeyush Bansal is the founder of Lenskart, an Indian eyewear company. He is also an active angel investor.
  • Investment Focus Areas: Consumer technology, retail, startups.
  • Notable Investments: Lenskart.
• Anupam Mittal
  • Details: Anupam Mittal is the CEO of People Group, which includes businesses like Shaadi.com. He is a prominent angel investor in India.
  • Investment Focus Areas: Technology, internet, consumer businesses.
  • Notable Investments: Shaadi.com.
• Neeraj Chopra
  • Details: Neeraj Chopra is an Indian Olympian and gold medalist in javelin throw. He has also ventured into angel investing.
  • Investment Focus Areas: Sports, fitness, startups.
  • Notable Investments: Not publicly disclosed.
• Zakir Khan
  • Details: Zakir Khan is a popular Indian comedian known for his stand-up performances and digital content. He is also involved in angel investing.
  • Investment Focus Areas: Entertainment, media, startups.
  • Notable Investments: Not publicly disclosed.

What's Next for One Impression?

One Impression is poised for significant growth, with opportunities to expand into Southeast Asia and the UAE. The $10 million Series A funding will accelerate product development and broaden their offerings, aiming for $40 million in Annual Recurring Revenue by 2024. This expansion could attract further investments, bolstering their market presence.

However, challenges such as intense competition and navigating new markets could pose hurdles. The company must ensure scalability and maintain the quality of influencer content. Despite these challenges, the growing influencer marketing industry and strategic acquisitions could pave the way for continued success.

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