Total amount raised
$17.3 Million
Latest funding date
1/1/2024
Location
Slurrp Farm has successfully raised funds over six rounds, with the latest being a Series C round backed by six investors. The company is supported by 15 investors, including Madhurima International and Alkemi Venture Partners.
Keep reading to explore the intricacies of Slurrp Farm's fundraising journey and the investors backing this innovative food brand.
What Is Slurrp Farm?
Slurrp Farm is a food brand that offers millet-based packaged food products for children. The company is located in Gurgaon, Haryana, India, and has an employee count between 101-250. It operates within the Food and Beverage, Organic Food, and Snack Food industries.
Slurrp Farm specializes in healthy food and snacks for children, including cereals, cookies, pancakes, noodles, and natural sweeteners. The company emphasizes the absence of maida (refined flour) and refined sugar in their products, promoting healthier eating habits for kids.
How Much Funding Has Slurrp Farm Raised?
- Series C
- Amount Raised: $7.2 million
- Date: January 2024
- Lead Investors: Alkemi Growth Capital, Madhurima International
- Valuation at Round: $62 million
- Motivation Behind the Round: To augment long-term financial resources and support growth.
- Series B
- Amount Raised: $7 million
- Date: February 2022
- Lead Investors: Investment Corporation of Dubai (ICD)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and expand market presence.
- Series A
- Amount Raised: $2 million
- Date: December 2020
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product range and increase market reach.
- Grant
- Amount Raised: $100,000
- Date: August 2021
- Lead Investors: Propel Accelerator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage development and innovation.
- Seed
- Amount Raised: $1 million
- Date: June 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch the brand and initial product offerings.
Total Amount Raised: $17.3 million. Current Valuation: $62 million.
Key Investors
- Alkemi Growth Capital
- Details: Alkemi Growth Capital is an early-stage investor focusing on healthcare and consumption sectors. They have a strong track record of supporting innovative companies in these fields.
- Investment Focus Areas: Healthcare, consumption, wellness
- Notable Investments: Not publicly disclosed
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm specializing in direct-to-consumer (D2C) brands. They have a significant presence in the consumer brand investment space.
- Investment Focus Areas: Consumer brands, startups, D2C
- Notable Investments: Not publicly disclosed
- Investment Corporation of Dubai (ICD)
- Details: ICD is the principal investment arm of the Government of Dubai. They manage a broad portfolio of assets across various sectors.
- Investment Focus Areas: Real estate, hospitality, financial services
- Notable Investments: Emirates Group, Dubai Aerospace Enterprise, Emaar Properties
- Propel Accelerator
- Details: Propel Accelerator is a program designed to support early-stage startups with funding and mentorship. They focus on fostering innovation and growth in new businesses.
- Investment Focus Areas: Technology, innovation, early-stage startups
- Notable Investments: Not publicly disclosed
- Anushka Sharma
- Details: Anushka Sharma is a renowned Bollywood actress and producer. She has ventured into the investment space, supporting various startups.
- Investment Focus Areas: Entertainment, consumer brands, lifestyle
- Notable Investments: Not publicly disclosed
What's Next for Slurrp Farm?
Slurrp Farm is poised for significant growth, leveraging the recent $7.2 million funding round to expand its product lines and market reach. With plans to increase its presence from 2,000 to 40,000 stores, the company aims to capitalize on the growing consumer demand for healthy, millet-based snacks and meals for children. This expansion presents a substantial opportunity to boost revenue and brand visibility.
Future fundraising opportunities appear promising, as the company's strong market performance and high-profile support from investors like Anushka Sharma make it an attractive candidate for additional investment. Potential strategic partnerships and acquisitions could further enhance Slurrp Farm's market position and product offerings.
However, the company may face challenges such as intense competition from other healthy snack brands, maintaining product quality while scaling, and navigating regulatory requirements. Successfully managing these hurdles will be crucial for sustaining growth and achieving long-term success.
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