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Total amount raised
$20.5M
Latest funding date
2026-02-10
Location
Slurrp Farm has successfully raised funds over six rounds, with the latest being a Series C round backed by six investors. The company is supported by 15 investors, including Madhurima International and Alkemi Venture Partners.
What Is Slurrp Farm?
Slurrp Farm is a food brand that offers millet-based packaged food products for children. The company is located in Gurgaon, Haryana, India, and has an employee count between 101-250. It operates within the Food and Beverage, Organic Food, and Snack Food industries.
Slurrp Farm specializes in healthy food and snacks for children, including cereals, cookies, pancakes, noodles, and natural sweeteners. The company emphasizes the absence of maida (refined flour) and refined sugar in their products, promoting healthier eating habits for kids.
How Much Funding Has Slurrp Farm Raised?
- Extended Series C (Series C1)
- Amount Raised: ~$3.3 million (INR 30 crore)
- Date: February 10, 2026
- Lead Investors: Scarlet Ventures
- Valuation at Round: ~$90 million (INR 810 crore), a 59% increase from the previous round
- Motivation Behind the Round: To strengthen Slurrp Farm's long-term financial resources and support continued growth.
- Series C
- Amount Raised: ~$7.2 million (INR 59.9 crore)
- Date: January 8, 2024
- Lead Investors: Alkemi Growth Capital, Madhurima International (new investors; no single lead investor explicitly named)
- Participants: Fireside Ventures (existing), Sharrp Ventures / Harsh Mariwala Investment Office (existing), Raed Capital (existing)
- Valuation at Round: ~$62 million (INR 510 crore)
- Motivation Behind the Round: To augment long-term financial resources and support growth.
- Series B
- Amount Raised: $7 million
- Date: February 2022
- Lead Investors: Investment Corporation of Dubai (ICD)
- Participants: Fireside Ventures (existing)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and expand market presence.
- Angel / Undisclosed Round
- Amount Raised: Undisclosed
- Date: April 2022
- Investors: Anushka Sharma (as investor and brand ambassador)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Strategic investment and brand partnership.
- Series A
- Amount Raised: $2 million
- Date: December 2020
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product range and increase market reach.
- Grant
- Amount Raised: ~$16,667 (one-third share of combined $50,000 grant split among three winners)
- Date: August 2021
- Lead Investors: Amazon Global Selling Propel Accelerator (via Invest India)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Recognition as one of three top winners of the inaugural Amazon Propel Accelerator; grant to support export growth and innovation.
- Seed / Pre-Series A
- Amount Raised: $1 million
- Date: June 2018
- Lead Investors: Not publicly disclosed
- Participants: Sanjeev Bikhchandani (Info Edge), Ashish Dhawan (Central Square Foundation), Aditya Ghosh (Fabindia)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch the brand and initial product offerings.
Total Amount Raised: At least $20.5 million based on disclosed funding rounds (including the February 2026 extended Series C). Current Valuation: ~$90 million (as of February 2026).
Key Investors
- Scarlet Ventures
- Details: Scarlet Ventures is the lead investor in Slurrp Farm's most recent extended Series C round (February 2026), investing INR 30 crore (~$3.3 million) for a 3.7% stake.
- Investment Focus Areas: Consumer brands, growth-stage startups
- Notable Investments: Not publicly disclosed
- Alkemi Growth Capital
- Details: Alkemi Growth Capital is an early-stage investor focusing on healthcare and consumption sectors, co-leading the January 2024 Series C round.
- Investment Focus Areas: Healthcare, consumption, wellness
- Notable Investments: Not publicly disclosed
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm specializing in direct-to-consumer (D2C) brands. They have participated in multiple Slurrp Farm rounds including Series A and Series C.
- Investment Focus Areas: Consumer brands, startups, D2C
- Notable Investments: Not publicly disclosed
- Investment Corporation of Dubai (ICD)
- Details: ICD is the principal investment arm of the Government of Dubai. They led the $7 million Series B round in February 2022.
- Investment Focus Areas: Real estate, hospitality, financial services
- Notable Investments: Emirates Group, Dubai Aerospace Enterprise, Emaar Properties
- Anushka Sharma
- Details: Anushka Sharma is a renowned Bollywood actress and producer who invested an undisclosed amount in April 2022 and also serves as a brand ambassador.
- Investment Focus Areas: Entertainment, consumer brands, lifestyle
- Notable Investments: Not publicly disclosed
What's Next for Slurrp Farm?
Slurrp Farm is poised for significant growth, leveraging the recent $7.2 million funding round to expand its product lines and market reach. With plans to increase its presence from 2,000 to 40,000 stores, the company aims to capitalize on the growing consumer demand for healthy, millet-based snacks and meals for children. This expansion presents a substantial opportunity to boost revenue and brand visibility.
Future fundraising opportunities appear promising, as the company's strong market performance and high-profile support from investors like Anushka Sharma make it an attractive candidate for additional investment. Potential strategic partnerships and acquisitions could further enhance Slurrp Farm's market position and product offerings.
However, the company may face challenges such as intense competition from other healthy snack brands, maintaining product quality while scaling, and navigating regulatory requirements. Successfully managing these hurdles will be crucial for sustaining growth and achieving long-term success.
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