Total amount raised
$29.1 Millions
Latest funding date
01/01/2016
Location
Moz has successfully raised multiple rounds of funding, with the last being a Series C round. The company was acquired by iContact for $67 million in 2021.
Keep reading to explore the intricacies of Moz's fundraising journey and the investors backing this innovative platform.
What Is Moz?
Moz, founded in 2004 by Gillian Muessig and Rand Fishkin, is headquartered in Seattle, Washington. The company operates in the SEO software and digital marketing industry, providing tools and resources to help businesses improve their search engine rankings and online visibility.
With an employee count ranging from 101 to 250, Moz offers a suite of products including Moz Pro, Moz Local, STAT, and Moz API. The company supports over 500,000 brands and agencies worldwide, making it a trusted name in the SEO community.
How Much Funding Has Moz Raised?
- Series A
- Amount Raised: $1.1M
- Date: September 2007
- Lead Investors: Ignition Partners, Curious Office
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To build their Linkscape web index.
- Series B
- Amount Raised: $18M
- Date: May 2012
- Lead Investors: Foundry Group
- Valuation at Round: $75M
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series C
- Amount Raised: $10M
- Date: January 26, 2016
- Lead Investors: Foundry Group
- Valuation at Round: $120M
- Motivation Behind the Round: To accelerate product offerings, particularly Moz Pro and Moz Local, and to focus on growth initiatives.
Total Amount Raised: $29.1M
Current Valuation: $120M
Key Investors
- Foundry Group
- Details: Foundry Group is a venture capital firm based in Boulder, Colorado. They focus on investing in early-stage technology companies.
- Investment Focus Areas: Software, Internet, Information Technology
- Notable Investments: Fitbit, SendGrid, Zynga
- Ignition Partners
- Details: Ignition Partners is a venture capital firm with offices in Bellevue, Washington, and Palo Alto, California. They specialize in early-stage investments in enterprise software and services.
- Investment Focus Areas: Enterprise Software, Cloud Computing, IT Infrastructure
- Notable Investments: Splunk, DocuSign, Cloudera
- Curious Office
- Details: Curious Office is a Seattle-based venture capital firm and startup incubator. They focus on investing in early-stage technology companies.
- Investment Focus Areas: Technology, Software, Digital Media
- Notable Investments: Not publicly disclosed
What's Next for Moz?
With fresh funding and a valuation of $120 million, Moz is poised to accelerate its product offerings, particularly Moz Pro and Moz Local. The company aims to expand its sales and account management teams, tapping into the growing demand for marketing software that helps businesses manage their online presence.
Future fundraising opportunities seem promising, given the company's successful track record and the increasing importance of digital marketing tools. However, Moz must navigate past challenges with product launches and scaling to maintain its growth trajectory.
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