
Total amount raised
$2.3 Billion
Latest funding date
2025-12-05

Location
Planet Fitness operates as a gym and fitness club offering memberships to individuals, providing a welcoming and non-judgmental environment for fitness enthusiasts of all levels. The company offers two main types of memberships: the PF Black Card® Membership and the Classic Membership, each with its own set of benefits and pricing.
With over 2,700 locations worldwide, Planet Fitness is known for its extensive range of cardio and strength equipment, award-winning customer service, and additional perks like virtual club tours and a feature-rich PF App. Keep reading to explore the intricacies of Planet Fitness's fundraising journey and the investors backing this innovative platform.
What Is Planet Fitness?
Planet Fitness is a prominent player in the fitness and health club industry, known for its welcoming and judgment-free environment. The gym offers affordable membership options and a wide range of cardio and strength equipment, catering to fitness enthusiasts of all levels.
With over 2,700 locations worldwide, Planet Fitness provides a high-quality fitness experience accessible to everyone. The gym also features digital workout options through the PF App and exclusive member perks, ensuring a comprehensive and supportive fitness journey for its members.
How Much Funding Has Planet Fitness Raised?
- Round Name: Private Equity
- Amount Raised: Not specified
- Date: January 2013
- Lead Investors: TSG Consumer Partners
- Round Name: Series Unknown
- Amount Raised: Not specified
- Date: October 2013
- Lead Investors: Not specified
- Round Name: Post-IPO Equity
- Amount Raised: USD 165,000,000
- Date: June 2016
- Lead Investors: Not specified
- Round Name: Post-IPO Equity
- Amount Raised: Not specified
- Date: March 2017
- Lead Investors: Atlantic Street Capital
- Round Name: Post-IPO Equity
- Amount Raised: Not specified
- Date: September 2017
- Lead Investors: Freeman Spogli
- Round Name: Post-IPO Debt
- Amount Raised: USD 550,000,000
- Date: November 2019
- Lead Investors: Not specified
- Round Name: Post-IPO Debt
- Amount Raised: Not specified
- Date: January 2023
- Lead Investors: Not specified
- Round Name: Post-IPO Debt
- Amount Raised: USD 3,145,000
- Date: January 2024
- Lead Investors: Not specified
- Round Name: Post-IPO Debt
- Amount Raised: USD 800,000,000
- Date: June 2024
- Lead Investors: Not specified
- Round Name: Post-IPO Debt
- Amount Raised: USD 750,000,000
- Date: December 2025
- Lead Investors: Not specified
In total, Planet Fitness has raised USD 2,268,145,000.
Key Investors
- TSG Consumer Partners
- Details: TSG Consumer Partners is a leading private equity firm that specializes in the consumer sector. They have a history of partnering with high-growth companies to help them scale and achieve their business goals.
- Investment Focus Areas: Consumer products, retail, food and beverage
- Notable Investments: Duckhorn Wine Company, Revolve, Backcountry
- Freeman Spogli
- Details: Freeman Spogli is a private equity firm that focuses on investing in middle-market companies. They have extensive experience in helping businesses grow through strategic initiatives and operational improvements.
- Investment Focus Areas: Consumer services, distribution, retail
- Notable Investments: El Pollo Loco, Floor & Decor, Five Below
- Atlantic Street Capital
- Details: Atlantic Street Capital is a private equity firm that invests in lower middle-market companies. They focus on businesses that have strong growth potential and can benefit from their operational expertise.
- Investment Focus Areas: Business services, consumer products, healthcare
- Notable Investments: Zips Car Wash, Uniguest, GAT Airline Ground Support
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