How Much Did Planet Fitness Raise? Funding & Key Investors

Planet Fitness operates as a gym and fitness club offering memberships to individuals, with a focus on creating a welcoming environment for everyone. The company provides two main types of memberships: the PF Black Card® Membership and the Classic Membership, each catering to different needs and preferences.

Keep reading to explore the intricacies of Planet Fitness's fundraising journey and the investors backing this innovative platform.

What Is Planet Fitness?

Planet Fitness is a global fitness club chain known for its affordable membership options and a welcoming, judgment-free environment. The company operates over 2,700 locations worldwide, offering a variety of cardio and strength equipment, exclusive member perks, and digital workout programs through their app.

Operating within the Fitness and Health Club Industry, Planet Fitness emphasizes a comfortable, safe, and energetic environment for everyone. They provide two main membership options: the PF Black Card® and Classic Membership, catering to different needs and preferences.

How Much Funding Has Planet Fitness Raised?

1. Round Name: Private Equity Round
   • Amount Raised: -
   • Date: January 2013
   • Lead Investors: TSG Consumer Partners
2. Round Name: Venture Round
   • Amount Raised: -
   • Date: October 2013
   • Lead Investors: -
3. Round Name: Post-IPO Equity
   • Amount Raised: $165M
   • Date: June 2016
   • Lead Investors: -
4. Round Name: Post-IPO Equity
   • Amount Raised: -
   • Date: March 2017
   • Lead Investors: Atlantic Street Capital
5. Round Name: Post-IPO Equity
   • Amount Raised: -
   • Date: September 2017
   • Lead Investors: Freeman Spogli
6. Round Name: Post-IPO Debt
   • Amount Raised: $550M
   • Date: November 2019
   • Lead Investors: -
7. Round Name: Post-IPO Debt
   • Amount Raised: -
   • Date: January 2023
   • Lead Investors: -
8. Round Name: Post-IPO Debt
   • Amount Raised: $3.1M
   • Date: January 2024
   • Lead Investors: -
9. Round Name: Post-IPO Debt
   • Amount Raised: $800M
   • Date: June 2024
   • Lead Investors: -

Planet Fitness has raised a total of $1,518.1M in funding.

Key Investors

• TSG Consumer Partners
  • Details: TSG Consumer Partners is a leading private equity firm that specializes in growth capital investments in branded consumer companies. They have a strong track record of partnering with management teams to build market-leading businesses.
  • Investment Focus Areas: Consumer products, retail, food and beverage
  • Notable Investments: Duckhorn Wine Company, Revolve, Backcountry
• Freeman Spogli
  • Details: Freeman Spogli is a private equity firm that invests in consumer and distribution companies. They focus on businesses that have strong growth potential and can benefit from their operational expertise.
  • Investment Focus Areas: Consumer services, retail, distribution
  • Notable Investments: El Pollo Loco, Floor & Decor, Five Below
• Atlantic Street Capital
  • Details: Atlantic Street Capital is a private equity firm that invests in lower middle-market companies. They aim to create value through strategic and operational improvements.
  • Investment Focus Areas: Business services, consumer products, healthcare
  • Notable Investments: Zips Car Wash, Uniguest, GAT Airline Ground Support

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