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Total amount raised
$107.6M
Latest funding date
2026-02-20
Location
Pepper has successfully raised funding over 4 rounds, with the latest being a Series B round led by ICONIQ Growth. The company is backed by 13 investors, including Harmony Partners and Greylock.
What Is Pepper?
Pepper is an AI-first platform designed to help independent food distributors enhance their eCommerce capabilities. The company operates in industries such as eCommerce, food and beverage, and wholesale. Based in New York, New York, Pepper employs between 101 and 250 people.
Founded to empower food distributors, convenience stores, and other marketplaces, Pepper offers a comprehensive suite of products. These include order guides, order fulfillment, delivery tracking, promotional campaigns, sales engagement, smart ordering, enriched catalog data, digital marketing, and payments infrastructure.
How Much Funding Has Pepper Raised?
- Seed Round (2019-08-01)
- Amount Raised: USD 4,000,000
- Date: August 2019
- Lead Investors: Greylock
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish the initial development and launch of Pepper's eCommerce platform for food distributors.
- Seed Round (2019-12-17)
- Amount Raised: USD 5,600,000
- Date: December 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and expand the platform's capabilities.
- Seed Round (2020-04-01)
- Amount Raised: USD 2,000,000
- Date: April 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue early-stage growth ahead of a Series A raise.
- Series A (2021-11-30)
- Amount Raised: USD 16,000,000
- Date: November 2021
- Lead Investors: Index Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product offerings for food distributors.
- Series B (2024-05-13)
- Amount Raised: USD 30,000,000
- Date: May 2024
- Lead Investors: ICONIQ Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To drive product innovation in eCommerce experience, CRM tools, generative AI, and analytics.
- Series C (2026-02-20)
- Amount Raised: USD 50,000,000
- Date: February 2026
- Lead Investors: Lead Edge Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate AI-enabled capabilities across ordering, sales productivity, and financial workflows for independent food distributors.
Total Amount Raised: at least $107,600,000 based on disclosed funding. Current Valuation: Not publicly disclosed.
Key Investors
- Lead Edge Capital
- Details: Lead Edge Capital is a growth equity and venture capital firm that led Pepper's Series C in February 2026. The firm invests in high-growth technology companies globally.
- Investment Focus Areas: Growth-stage technology, software, internet
- Notable Investments: Alibaba, Bazaarvoice, Duo Security
- ICONIQ Growth
- Details: ICONIQ Growth is a growth equity firm that partners with exceptional entrepreneurs. They provide an investment platform and unique ecosystem to amplify portfolio companies' success from early growth stages to IPO and beyond.
- Investment Focus Areas: Technology, software, consumer internet
- Notable Investments: Snowflake, Datadog, Uber
- Index Ventures
- Details: Index Ventures is a global venture capital firm investing in technology-enabled companies. They led Pepper's Series A and have continued to participate in subsequent rounds.
- Investment Focus Areas: Fintech, enterprise software, e-commerce
- Notable Investments: Dropbox, Slack, Robinhood
- Greylock
- Details: Greylock is a venture capital firm focused on early-stage investments. Greylock led Pepper's initial seed round in 2019 and has continued to back the company through its Series C.
- Investment Focus Areas: Consumer internet, enterprise software, healthcare
- Notable Investments: Facebook, LinkedIn, Airbnb
- Harmony Partners
- Details: Harmony Partners provides growth capital to technology companies. They participated in Pepper's Series B and Series C rounds.
- Investment Focus Areas: Technology, growth-stage companies
- Notable Investments: InVision, Greenhouse
- Imaginary Ventures
- Details: Imaginary Ventures focuses on early-stage investments in the consumer sector, participating in Pepper's Series A and Series B rounds.
- Investment Focus Areas: Consumer technology, innovation
- Notable Investments: Glossier, Everlane
- Interplay Ventures
- Details: Interplay Ventures is a New York-based venture firm that participated in Pepper's Series C funding round.
- Investment Focus Areas: Early-stage technology startups
- Notable Investments: Not publicly disclosed
What's Next for Pepper?
Pepper's future looks promising with significant opportunities for growth. The recent $30 million Series B funding will enable the company to advance product innovation in eCommerce, CRM tools, generative AI, and analytics. This financial backing positions Pepper to expand its customer base and enhance its offerings, solidifying its role as a trusted technology partner in the food distribution industry.
Future fundraising opportunities appear likely, given the strong support from high-profile investors like ICONIQ Growth, Index Ventures, and Greylock. As Pepper continues to innovate and grow, additional funding rounds could further accelerate its development and market reach. However, the company will need to navigate challenges such as rapid technological advancements and maintaining a competitive edge in a dynamic market.
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