How Much Did Persado Raise? Funding & Key Investors

Persado has successfully raised funding over four rounds, with the latest being a Debt Financing round led by Silicon Valley Bank. The company is backed by a total of ten investors, including Omega Venture Partners.

Keep reading to explore the intricacies of Persado's fundraising journey and the investors backing this innovative platform.

What Is Persado?

Persado is a private software company based in New York, New York, specializing in machine learning, omnichannel, and generative AI solutions. The company operates in various industries, including AI, content creation, content marketing, direct marketing, enterprise software, insurtech, machine learning, natural language processing, and software.

With an employee count ranging from 251 to 500, Persado offers an AI-driven platform designed to generate, optimize, and personalize marketing language at scale. The platform serves multiple sectors such as financial services, retail, telecommunications, and travel, emphasizing compliance and enhanced marketing performance.

How Much Funding Has Persado Raised?

1. Debt Financing
   • Amount Raised: USD 30,000,000
   • Date: October 2017
   • Lead Investors: Silicon Valley Bank
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To secure additional capital for scaling operations and enhancing technological capabilities.
2. Series C
   • Amount Raised: USD 30,000,000
   • Date: April 2016
   • Lead Investors: Goldman Sachs
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand market reach and accelerate product development.
3. Series B
   • Amount Raised: USD 21,000,000
   • Date: January 2015
   • Lead Investors: StarVest Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop and expand Persado's automated copywriting technology.
4. Series A
   • Amount Raised: USD 15,000,000
   • Date: February 2013
   • Lead Investors: Bain Capital Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To build the initial platform and establish a market presence.

Total Amount Raised: USD 96,000,000. Current Valuation: Not publicly disclosed.

Key Investors

• Silicon Valley Bank
  • Details: Silicon Valley Bank is a high-tech commercial bank that primarily serves technology, life sciences, and other innovation sectors. It provides a range of financial services including loans, treasury management, and investment banking.
  • Investment Focus Areas: Technology, life sciences, innovation sectors
  • Notable Investments: Pinterest, DocuSign, Fitbit
• Goldman Sachs
  • Details: Goldman Sachs is a leading global investment banking, securities, and investment management firm. It offers a wide range of financial services to a substantial and diversified client base.
  • Investment Focus Areas: Technology, healthcare, financial services, consumer products
  • Notable Investments: Uber, Spotify, WeWork
• StarVest Partners
  • Details: StarVest Partners is a venture capital firm that focuses on technology-enabled business services. It has a particular interest in software-as-a-service (SaaS), data and analytics, and digital marketing.
  • Investment Focus Areas: SaaS, data and analytics, digital marketing
  • Notable Investments: NetSuite, MessageOne, Veracode
• Bain Capital Ventures
  • Details: Bain Capital Ventures is the venture capital arm of Bain Capital, investing in early to growth-stage companies. It focuses on technology, healthcare, and financial services sectors.
  • Investment Focus Areas: Technology, healthcare, financial services
  • Notable Investments: LinkedIn, DocuSign, SurveyMonkey
• American Express Ventures
  • Details: American Express Ventures is the venture capital arm of American Express. It invests in startups that align with American Express's core business areas.
  • Investment Focus Areas: Financial technology, consumer commerce, B2B services
  • Notable Investments: Bill.com, Stripe, Trulioo

What's Next for Persado?

Persado stands at the cusp of significant growth opportunities, driven by the increasing demand for AI-driven marketing solutions. The company's technology, which automates the creation and testing of marketing content, is poised to expand into new sectors such as mobile health, offering vast potential for market penetration.

Future fundraising efforts are likely to be bolstered by the involvement of high-profile investors like Citi Ventures and American Express Ventures. These strategic partnerships could pave the way for additional venture capital rounds or strategic investments, further fueling Persado's expansion.

However, challenges remain. Persado must ensure the quality and relevance of its AI-generated content to avoid perceptions of "robotic" messaging. Additionally, scaling the technology across different languages and cultural contexts will be crucial for sustained growth. Despite these hurdles, the company's innovative approach positions it well for continued success in the evolving landscape of AI-driven marketing.

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