Total amount raised
$30 Million
Latest funding date
3/1/2022
Location
Kard has successfully raised funding over five rounds, with the latest being a Venture - Series Unknown round. The company is backed by eight investors, including Trinity Capital and Underscore VC.
Keep reading to explore the intricacies of Kard's fundraising journey and the investors backing this innovative platform.
What Is Kard?
Kard is a private company based in New York, New York, specializing in advertising platforms, financial services, fintech, and loyalty programs. The company operates as a rewards-as-a-service API, enhancing customer loyalty programs through predictive AI and first-party transaction data.
Founded in an unspecified year, Kard has grown to employ between 51-100 people. The company is known for its innovative approach to creating hyperpersonalized offers for customer acquisition, serving both marketers and financial institutions.
How Much Funding Has Kard Raised?
- Seed Round
- Amount Raised: USD 1,200,000
- Date: February 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their rewards-as-a-service API and establish early partnerships.
- Seed Round
- Amount Raised: USD 120,000
- Date: February 2017
- Lead Investors: Techstars
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To refine their product and expand their team.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: January 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue product development and secure more partnerships.
- Series A
- Amount Raised: USD 23,000,000
- Date: April 2022
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Kard’s merchant network, enhance the product suite, and bolster hiring efforts across all departments.
- Series Unknown
- Amount Raised: USD 15,000,000
- Date: October 2025
- Lead Investors: Trinity Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale their operations and enhance their predictive AI capabilities.
Total Amount Raised: USD 39,320,000. Current Valuation: Not publicly disclosed.
Key Investors
- Trinity Capital
- Details: Trinity Capital is a key investor in Kard, participating in multiple funding rounds. Phil Gager is a partner associated with the firm.
- Investment Focus Areas: Not explicitly mentioned.
- Notable Investments: Kard
- Tiger Global Management
- Details: Tiger Global Management led Kard's Series A funding round. The firm is known for its significant investments in technology-driven companies.
- Investment Focus Areas: Technology, fintech, e-commerce
- Notable Investments: Facebook, LinkedIn, Stripe
- Techstars
- Details: Techstars is a global platform for investment and innovation. They participated in Kard's seed round.
- Investment Focus Areas: Technology, startups, innovation
- Notable Investments: Not mentioned
- Underscore VC
- Details: Underscore VC is an early-stage venture capital firm that participated in Kard's Series A round. They also led Kard's seed round.
- Investment Focus Areas: Early-stage technology startups
- Notable Investments: Snyk, Mabl
- Fin Capital
- Details: Fin Capital participated in Kard's Series A funding round. The firm focuses on fintech and financial services.
- Investment Focus Areas: Fintech, financial services, technology
- Notable Investments: Not mentioned
What's Next for Kard?
As Kard looks to the future, the company is poised to capitalize on several significant opportunities. With a robust $23 million Series A funding round, Kard plans to expand its merchant network and enhance its product suite. This expansion will allow Kard to offer more comprehensive rewards programs, appealing to a broader range of card issuers and merchants. The company also aims to bolster its team across various departments, ensuring it has the talent needed to support its growth.
Given the successful Series A round, Kard is well-positioned for future fundraising opportunities. The fintech sector's growth and the increasing importance of rewards programs suggest that additional investment rounds could be on the horizon. These funds would enable Kard to scale its operations further and explore strategic acquisitions to enhance its technology and market presence.
However, Kard will face challenges as it grows. Competition from other rewards platforms and the complexity of integrating with various card issuers and retail partners are significant hurdles. Additionally, maintaining the quality of service while scaling operations will be crucial. Despite these challenges, Kard's innovative approach and strong financial backing position it well for continued success in the evolving fintech landscape.
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