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Total amount raised
$45.8M
Latest funding date
2025-10-21
Location
Kard has successfully raised funding over five rounds, with the latest being a Venture - Series Unknown round. The company is backed by eight investors, including Trinity Capital and Underscore VC.
What Is Kard?
Kard is a private company based in New York, New York, specializing in advertising platforms, financial services, fintech, and loyalty programs. The company operates as a rewards-as-a-service API, enhancing customer loyalty programs through predictive AI and first-party transaction data.
Founded in 2015, Kard has grown to employ between 51–100 people. The company is known for its innovative approach to creating hyperpersonalized offers for customer acquisition, serving both marketers and financial institutions.
How Much Funding Has Kard Raised?
- Angel Round
- Amount Raised: USD 1,200,000
- Date: February 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their rewards-as-a-service API and establish early partnerships.
- Seed Round
- Amount Raised: USD 120,000
- Date: February 2017
- Lead Investors: Techstars
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To refine their product and expand their team through the Techstars accelerator program.
- Convertible Note
- Amount Raised: Not publicly disclosed
- Date: September 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue product development ahead of a larger seed financing.
- Seed Round
- Amount Raised: USD 6,500,000
- Date: 2021 (exact date not publicly disclosed)
- Lead Investors: Underscore VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale Kard's rewards-as-a-service platform and expand its merchant network and partnerships.
- Series A
- Amount Raised: USD 23,000,000
- Date: April 27, 2022
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Kard's merchant network, enhance the product suite, and bolster hiring efforts across engineering, product, sales, and account management.
- Growth Capital (Venture Debt)
- Amount Raised: USD 15,000,000
- Date: October 21, 2025
- Lead Investors: Trinity Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale Kard's commerce media network operations and accelerate growth of its predictive AI capabilities.
Total Amount Raised: At least USD 45,820,000 based on disclosed funding (angel, Techstars seed, $6.5M seed, Series A, and growth capital rounds; the convertible note amount is undisclosed). Current Valuation: Not publicly disclosed.
Key Investors
- Trinity Capital
- Details: Trinity Capital (Nasdaq: TRIN) is a leading alternative asset manager that provided $15 million in growth capital to Kard in October 2025 through its Tech Lending vertical.
- Investment Focus Areas: Venture debt, growth capital, technology lending
- Notable Investments: Kard
- Tiger Global Management
- Details: Tiger Global Management led Kard's $23 million Series A funding round in April 2022. The firm is known for its significant investments in technology-driven companies.
- Investment Focus Areas: Technology, fintech, e-commerce
- Notable Investments: Facebook, LinkedIn, Stripe
- Underscore VC
- Details: Underscore VC led Kard's $6.5M Seed financing round in 2021 and also participated as an existing investor in Kard's Series A round in 2022.
- Investment Focus Areas: Early-stage technology startups
- Notable Investments: Snyk, Mabl
- Fin Capital
- Details: Fin Capital participated in Kard's Series A funding round in April 2022. The firm focuses on fintech and financial services.
- Investment Focus Areas: Fintech, financial services, technology
- Notable Investments: Not publicly disclosed
- Techstars
- Details: Techstars is a global platform for investment and innovation. They led Kard's seed round in February 2017 as part of their accelerator program.
- Investment Focus Areas: Technology, startups, innovation
- Notable Investments: Not publicly disclosed
- s12f
- Details: s12f participated in Kard's Series A funding round in April 2022 alongside Tiger Global Management, Fin Capital, and Underscore VC.
- Investment Focus Areas: Fintech, early-stage technology
- Notable Investments: Not publicly disclosed
What's Next for Kard?
As Kard looks to the future, the company is poised to capitalize on several significant opportunities. With a robust $23 million Series A funding round, Kard plans to expand its merchant network and enhance its product suite. This expansion will allow Kard to offer more comprehensive rewards programs, appealing to a broader range of card issuers and merchants. The company also aims to bolster its team across various departments, ensuring it has the talent needed to support its growth.
Given the successful Series A round, Kard is well-positioned for future fundraising opportunities. The fintech sector's growth and the increasing importance of rewards programs suggest that additional investment rounds could be on the horizon. These funds would enable Kard to scale its operations further and explore strategic acquisitions to enhance its technology and market presence.
However, Kard will face challenges as it grows. Competition from other rewards platforms and the complexity of integrating with various card issuers and retail partners are significant hurdles. Additionally, maintaining the quality of service while scaling operations will be crucial. Despite these challenges, Kard's innovative approach and strong financial backing position it well for continued success in the evolving fintech landscape.
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