Total amount raised
$2.3 Billions
Latest funding date
12/01/2020
Location
Zynga has successfully raised significant funding over multiple rounds, culminating in its acquisition by Take-Two Interactive Software for $12.7 billion. The company has been backed by 26 investors, including notable names like Kleiner Perkins and T. Rowe Price.
Keep reading to explore the intricacies of Zynga's fundraising journey and the investors backing this prominent mobile game developer.
What Is Zynga?
Zynga, founded in 2007 in San Mateo, California, is a global leader in interactive entertainment. The company aims to connect the world through games and operates as a wholly-owned label of Take-Two Interactive Software, Inc.
With a diverse portfolio of popular game franchises, Zynga has reached a massive global audience in more than 175 countries and regions. The company's games, including FarmVille, Words With Friends, and Zynga Poker, have been downloaded over 6 billion times on mobile devices.
Founded by Andrew Trader, Eric Schiermeyer, Justin Waldron, Mark Pincus, Michael Luxton, and Steve Schoettler, Zynga employs between 1001 and 5000 people. The company also optimizes programmatic advertising and yields at scale through Chartboost, a leading mobile advertising and monetization platform.
How Much Funding Has Zynga Raised?
- Series A
- Amount Raised: $5M
- Date: February 2008
- Lead Investors: Union Square Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the development of new social games and enhance the gaming platform.
- Series A
- Amount Raised: $10M
- Date: January 2008
- Lead Investors: Union Square Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and support the growing user base.
- Series B
- Amount Raised: $25M
- Date: July 2008
- Lead Investors: Kleiner Perkins
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and invest in marketing efforts.
- Series B
- Amount Raised: $15.2M
- Date: November 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance game development and expand the team.
- Series B
- Amount Raised: $15M
- Date: April 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the launch of new game titles and improve infrastructure.
- Series B
- Amount Raised: $300M
- Date: June 2010
- Lead Investors: Google, SoftBank Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand globally and invest in mobile gaming.
- Venture Round
- Amount Raised: $6.3M
- Date: October 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund new game development and enhance user engagement.
- Series C
- Amount Raised: $490M
- Date: February 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To prepare for an IPO and expand the company's market presence.
- Post-IPO Equity
- Amount Raised: $690M
- Date: June 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund strategic acquisitions and enhance game development.
- Post-IPO Equity
- Amount Raised: $762M
- Date: December 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support long-term growth and innovation in mobile gaming.
Total Amount Raised: $2.3185B
Current Valuation: Not publicly disclosed
Key Investors
- Kleiner Perkins
- Details: Kleiner Perkins is a venture capital firm known for investing in early-stage and growth companies. They have a strong track record of backing successful tech startups.
- Investment Focus Areas: Technology, life sciences
- Notable Investments: Google, Amazon, Twitter
- T. Rowe Price
- Details: T. Rowe Price is an investment management firm that provides mutual funds, subadvisory services, and separate account management for individuals, institutions, retirement plans, and financial intermediaries. They are known for their long-term investment approach.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Facebook, Tesla, Netflix
- Union Square Ventures
- Details: Union Square Ventures is a venture capital firm that invests in internet services that create large networks. They focus on early-stage investments.
- Investment Focus Areas: Internet services, social media, e-commerce
- Notable Investments: Twitter, Etsy, Tumblr
- Google
- Details: Google, now a subsidiary of Alphabet Inc., is a multinational technology company specializing in internet-related services and products. They have a significant presence in the venture capital space through Google Ventures.
- Investment Focus Areas: Technology, artificial intelligence, healthcare
- Notable Investments: Uber, Nest, Medium
- SoftBank Capital
- Details: SoftBank Capital is a venture capital firm that invests in early-stage and growth-stage companies. They are part of the larger SoftBank Group, which has a diverse portfolio of investments.
- Investment Focus Areas: Technology, telecommunications, e-commerce
- Notable Investments: Alibaba, WeWork, Slack
What's Next for Zynga?
As Zynga looks to the future, the company is poised to expand its game portfolio on social media platforms, leveraging its popular titles to attract a larger user base. With the rise of social media games and increasing user engagement, Zynga has significant opportunities to build an online entertainment empire.
Given the high revenue expectations, Zynga could attract substantial investment to support its ambitious growth plans. However, maintaining its growth trajectory and competing with other game developers will be critical challenges. Ensuring the longevity and continued popularity of its games will also be essential for sustained success.
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