Total amount raised
$64 Millions
Latest funding date
09/01/2016
Location
Unified has developed a comprehensive approach to omnichannel digital advertising, leveraging a team of digital experts and advanced technology to deliver operational excellence and insights across various channels.
With a focus on paid social, programmatic, OTT, and digital audio, Unified's platform is designed to streamline reporting and anticipate performance, ensuring informed decision-making for their clients.
What Is Unified?
Unified is a company specializing in omnichannel digital advertising. They leverage a team of digital experts and advanced technology to deliver operational excellence and insights across various channels, including paid social, programmatic, OTT, and digital audio.
Trusted by global brands, Unified has established partnerships with platform, creative, and data providers to ensure optimal campaign results. Their insights platform streamlines reporting and anticipates performance, aiding in informed decision-making.
How Much Funding Has Unified Raised?
- Series A
- Amount Raised: $14M
- Date: June 2012
- Lead Investors: Advance
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial product development and market entry.
- Series B
- Amount Raised: $30M
- Date: September 2015
- Lead Investors: iHeartMedia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Continue product development and explore new markets, including expanding data offerings beyond social media to broadcast advertising.
- Debt Financing
- Amount Raised: $10M
- Date: September 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Secure additional capital for operational needs.
- Debt Financing
- Amount Raised: $10M
- Date: September 2016
- Lead Investors: Wellington Financial
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Further support for operational and strategic initiatives.
Total Amount Raised: $64M. Current Valuation: Not publicly disclosed.
Key Investors
Unified has attracted several major investors over its funding rounds. Here are the key investors and some details about them:
- iHeartMedia
- Details: iHeartMedia is a major radio and digital media company, formerly known as Clear Channel. They have a significant presence in the media and entertainment industry.
- Investment Focus Areas: Media, digital advertising, entertainment.
- Notable Investments: Unified, Jelli, Radiojar.
- Advance Publications
- Details: Advance Publications is a diversified media company with holdings in various media and technology companies. They are known for their investments in both traditional and digital media.
- Investment Focus Areas: Media, communications, technology.
- Notable Investments: Reddit, Condé Nast, Charter Communications.
- Upfront Ventures
- Details: Upfront Ventures is a venture capital firm that focuses on early-stage technology companies. They have a strong track record of investing in innovative startups.
- Investment Focus Areas: Technology, software, consumer internet.
- Notable Investments: Bird, Ring, TrueCar.
- Foundry Group
- Details: Foundry Group is a venture capital firm that invests in technology startups. They are known for their hands-on approach and support for their portfolio companies.
- Investment Focus Areas: Technology, software, internet services.
- Notable Investments: Fitbit, SendGrid, Zynga.
- Wellington Financial
- Details: Wellington Financial is a private equity firm that provides growth capital to technology and innovation companies. They focus on supporting companies with strong growth potential.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Not publicly disclosed.
What's Next for Unified?
Unified stands at the cusp of significant growth opportunities, driven by their strategic partnerships and innovative approach to data integration. With the backing of iHeartMedia, they are poised to expand their data offerings beyond social media to include broadcast advertising, tapping into a broader market.
Future fundraising efforts are likely to focus on supporting acquisitions and further product development, ensuring they stay ahead in the competitive landscape. However, challenges such as efficiently deploying new capital and integrating diverse data sources will require careful navigation to maintain their momentum and relationships with major brands.
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