Total amount raised
$64 Million
Latest funding date
09/01/2016
Location
Unified has successfully raised funding through four rounds, with notable investors including Wellington Financial and Advance. The most recent funding event was a Debt Financing round led by Wellington Financial.
The company offers a comprehensive approach to omnichannel digital advertising, leveraging a team of digital experts and purpose-built technology to deliver operational excellence and insights. Keep reading to explore the intricacies of Unified's fundraising journey and the investors backing this innovative platform.
What Is Unified?
Unified is a private company based in New York, New York, specializing in omnichannel digital advertising. The company operates in various industry categories, including advertising, analytics, big data, brand marketing, internet, marketing automation, social media advertising, social media management, and social media marketing.
Founded with the mission to equip marketers with the intelligence needed for optimal social advertising investments, Unified employs between 101-250 people. The company leverages a team of digital experts and purpose-built technology to deliver operational excellence and insights across multiple digital advertising channels.
How Much Funding Has Unified Raised?
- Series A
- Amount Raised: USD 14,000,000
- Date: June 2012
- Lead Investors: Advance
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To grow the company and make strategic acquisitions like Awe.sm and PageLever.
- Series B
- Amount Raised: USD 30,000,000
- Date: September 2015
- Lead Investors: iHeartMedia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue developing Unified's product, explore new markets, and expand data offerings beyond social media.
- Debt Financing
- Amount Raised: USD 10,000,000
- Date: September 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To raise capital for expansion and operational costs without diluting ownership.
- Debt Financing
- Amount Raised: USD 10,000,000
- Date: September 2016
- Lead Investors: Wellington Financial
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To raise capital for expansion and operational costs without diluting ownership.
Total Amount Raised: USD 64,000,000. Current Valuation: Not publicly disclosed.
Key Investors
- Wellington Financial
- Details: Wellington Financial is a private equity firm that provides growth capital to companies in North America. They have been a lead investor in multiple debt financing rounds for Unified.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Unified, Real Matters, FreshBooks
- iHeartMedia
- Details: iHeartMedia is a major radio and digital media company, formerly known as Clear Channel. They led the Series B funding round for Unified.
- Investment Focus Areas: Radio, digital media, advertising
- Notable Investments: Unified, Jelli, Radiojar
- Advance
- Details: Advance is a diversified media company with investments in various media and technology companies. They were a lead investor in Unified's Series A funding round.
- Investment Focus Areas: Media, technology, communications
- Notable Investments: Unified, Reddit, Charter Communications
- Upfront Ventures
- Details: Upfront Ventures is a venture capital firm that invests in early-stage technology companies. They participated in Unified's Series B funding round.
- Investment Focus Areas: Technology, consumer products, enterprise software
- Notable Investments: Bird, Ring, Maker Studios
- Foundry Group
- Details: Foundry Group is a venture capital firm that focuses on early-stage investments in technology companies. They were also part of Unified's Series B funding round.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Fitbit, SendGrid, Zynga
What's Next for Unified?
Unified stands at the cusp of significant growth opportunities, driven by its strategic partnerships and innovative approach to data integration. The company aims to develop new products and expand into new markets, leveraging the $30 million Series B funding and a $10 million credit facility. This expansion includes broadening their data offerings beyond social media to encompass broadcast advertising, a move that could significantly enhance their market presence.
Future fundraising opportunities appear promising, with potential for additional rounds to support acquisitions and further product development. The strategic involvement of investors like iHeartMedia and Advance Publications could pave the way for more substantial investments, bolstering Unified's market position.
However, challenges lie ahead. Efficiently deploying the new capital to achieve growth objectives and integrating data from diverse marketing channels will be crucial. Maintaining momentum and flagship relationships with major brands like Tesla and Toyota will also be essential for sustained success.
Use Clay to Get Funding Data
Sales professionals, take your strategy to the next level by leveraging Clay’s platform to access comprehensive fundraising data on companies like Unified and gather other critical business insights. Sign up for free and start making data-driven decisions today.
