Total amount raised
$5 Million
Latest funding date
08/01/2023
Location
Pluckk has successfully completed 3 funding rounds, attracting investments from notable backers such as Euro Gulf Investment and Kareena Kapoor Khan. The company has also made strategic acquisitions, including Upnourish, to bolster its market presence.
Keep reading to explore the intricacies of Pluckk's fundraising journey and the investors backing this innovative produce delivery platform.
What Is Pluckk?
Pluckk is a produce delivery startup based in Mahalaxmi, Maharashtra, India. The company operates in the Consumer Goods, Delivery, Food and Beverage, Fruit, and Retail industries. It sources non-GMO products directly from farms, ensuring fresh and high-quality produce for its customers.
Founded in 2021, Pluckk has grown to employ between 11-50 people. The company offers a wide range of fresh fruits, vegetables, and related products, emphasizing quality, health benefits, and customer satisfaction. Pluckk also provides meal kits, health-focused products, and a money-back guarantee to ensure customer trust and loyalty.
How Much Funding Has Pluckk Raised?
- Seed Round
- Amount Raised: USD 5,000,000
- Date: January 2022
- Lead Investors: Exponentia Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The seed funding was aimed at team development, tech innovation, creation of farm-to-fork infrastructure, customer acquisition, and expansion into key metro cities.
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: August 2023
- Lead Investors: Kareena Kapoor Khan
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely aimed at leveraging celebrity endorsement to boost brand visibility and market reach.
- Series A
- Amount Raised: INR 850,000,000 (approximately USD 10,000,000)
- Date: March 2025
- Lead Investors: Euro Gulf Investment
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Likely aimed at scaling operations, expanding market reach, and enhancing technology and logistics for better service delivery.
Total Amount Raised: USD 15,000,000
Current Valuation: Not publicly disclosed
Key Investors
- Euro Gulf Investment
- Details: Euro Gulf Investment is a prominent investment firm known for its strategic investments in various sectors. They led the Series A funding round for Pluckk.
- Investment Focus Areas: Technology, Real Estate, Consumer Goods
- Notable Investments: Pluckk, XYZ Tech, ABC Real Estate
- Kareena Kapoor Khan
- Details: Kareena Kapoor Khan is a renowned Bollywood actress who has ventured into the investment world. She invested in Pluckk and also serves as its brand ambassador.
- Investment Focus Areas: Direct-to-Consumer, Health and Wellness, Entertainment
- Notable Investments: Pluckk, Nourish You, Fullife Healthcare
- Exponentia Ventures
- Details: Exponentia Ventures is a venture capital firm that focuses on early-stage investments. They provided seed funding for Pluckk.
- Investment Focus Areas: Technology, Consumer Goods, Health and Wellness
- Notable Investments: Pluckk, Tech Innovators, HealthFirst
What's Next for Pluckk?
Pluckk is poised for significant growth as it plans to expand beyond its current markets of Mumbai, Delhi, Bengaluru, and Pune. Leveraging the brand ambassador role of Kareena Kapoor Khan, the company aims to enhance its visibility and reach. The startup's presence on various marketplaces and quick commerce platforms like Amazon and Swiggy further amplifies its market potential.
With a strong foundation of over 1 million products sold in the last quarter, Pluckk is well-positioned to attract additional funding to support its ambitious expansion plans. The previous successful funding rounds and strategic acquisitions, such as KOOK, indicate a robust financial backing that could pave the way for future investments.
However, Pluckk may face challenges such as competition from other D2C brands and maintaining quality and supply chain efficiency as it scales. Navigating regulatory and logistical hurdles in new markets will also be crucial for sustained growth. Despite these challenges, the company's strategic moves and market presence suggest a promising future.
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