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Total amount raised
$26M
Latest funding date
2026-04-08
Location
Pluckk has successfully completed 3 funding rounds, attracting investments from notable backers such as Euro Gulf Investment and Kareena Kapoor Khan. The company has also made strategic acquisitions, including Upnourish, to bolster its market presence.
What Is Pluckk?
Pluckk is a produce delivery startup based in Mumbai, Maharashtra, India. The company operates in the Consumer Goods, Delivery, Food and Beverage, Fruit, and Retail industries. It sources non-GMO products directly from farms, ensuring fresh and high-quality produce for its customers.
Founded in 2021 by Pratik Gupta, Pluckk has grown into a digital-first fresh food and clean-label FMCG brand. The company offers fresh fruits, vegetables, meal kits, and health-focused products across more than 50 cities, and is integrated with six quick commerce platforms including Amazon and Swiggy. Pluckk delivers over 24 million products annually and emphasizes quality, traceability, and customer satisfaction, backed by a money-back guarantee.
How Much Funding Has Pluckk Raised?
- Seed Round
- Amount Raised: USD 5,000,000
- Date: January 2022
- Lead Investors: Exponentia Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The seed funding was aimed at team development, tech innovation, creation of farm-to-fork infrastructure, customer acquisition, and expansion into key metro cities.
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: August 2023
- Lead Investors: Kareena Kapoor Khan (minority stake; amount undisclosed)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Leveraging celebrity endorsement to boost brand visibility, with Kareena Kapoor Khan also serving as brand ambassador.
- Series A
- Amount Raised: INR 850,000,000 (approximately USD 10,000,000)
- Date: March 2025 (board approval; Euro Gulf Investment)
- Lead Investors: Euro Gulf Investment
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Scaling operations, expanding market reach, enhancing technology and logistics, and repayment of inter-corporate deposits.
- Series A1
- Amount Raised: INR 1,000,000,000 (approximately USD 10,800,000)
- Date: April 2026
- Lead Investors: Euro Gulf Investment (existing investor)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Scaling farm-to-door business, expanding into offline retail, entering new cities, enhancing technology, and targeting profitability within 12 months.
Total Amount Raised: at least USD 25,800,000 based on disclosed funding (Seed: $5M + Series A: ~$10M + Series A1: ~$10.8M; Angel round amount undisclosed).
Current Valuation: Not publicly disclosed
Key Investors
- Euro Gulf Investment
- Details: Euro Gulf Investment is a Dubai-based venture capital firm that has been Pluckk's most consistent backer, leading both the Series A (March 2025) and Series A1 (April 2026) rounds. Their cumulative investment in Pluckk brings the company's total funding to $26 million.
- Investment Focus Areas: Technology, Consumer Goods, Agri-food
- Notable Investments: Pluckk
- Kareena Kapoor Khan
- Details: Kareena Kapoor Khan is a renowned Bollywood actress who invested in Pluckk for a minority stake in August 2023 and also serves as its brand ambassador. The exact investment amount was not publicly disclosed.
- Investment Focus Areas: Direct-to-Consumer, Health and Wellness, Entertainment
- Notable Investments: Pluckk, Nourish You, Fullife Healthcare
- Exponentia Ventures
- Details: Exponentia Ventures is a venture capital firm focused on early-stage investments. They led Pluckk's $5 million seed round in January 2022, providing the foundational capital for the company's growth.
- Investment Focus Areas: Technology, Consumer Goods, Health and Wellness
- Notable Investments: Pluckk
What's Next for Pluckk?
Pluckk is poised for significant growth as it plans to expand beyond its current markets of Mumbai, Delhi, Bengaluru, and Pune. Leveraging the brand ambassador role of Kareena Kapoor Khan, the company aims to enhance its visibility and reach. The startup's presence on various marketplaces and quick commerce platforms like Amazon and Swiggy further amplifies its market potential.
With a strong foundation of over 1 million products sold in the last quarter, Pluckk is well-positioned to attract additional funding to support its ambitious expansion plans. The previous successful funding rounds and strategic acquisitions, such as KOOK, indicate a robust financial backing that could pave the way for future investments.
However, Pluckk may face challenges such as competition from other D2C brands and maintaining quality and supply chain efficiency as it scales. Navigating regulatory and logistical hurdles in new markets will also be crucial for sustained growth. Despite these challenges, the company's strategic moves and market presence suggest a promising future.
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