Total amount raised
$80.8 Million
Latest funding date
09/01/2021
Location
CreatorIQ has successfully raised funding through five rounds, with the latest being a Series D round. The platform is backed by notable investors including TVC Capital, Unilever Ventures, and Kayne Anderson Growth Capital.
CreatorIQ offers a comprehensive suite of tools for creator marketing, integrating AI-powered intelligence, global governance, and smart workflows. Keep reading to explore the intricacies of CreatorIQ's fundraising journey and the investors backing this innovative platform.
What Is CreatorIQ?
CreatorIQ is a private company based in Culver City, California, specializing in advanced influencer marketing solutions. The company operates in multiple industries, including advertising platforms, brand marketing, enterprise software, SaaS, and social media marketing.
Founded in an unspecified year, CreatorIQ has grown to employ between 251 and 500 people. The platform is trusted by over 1,300 brands and agencies, offering capabilities such as creator discovery, evaluation, management, campaign execution, and measurement.
How Much Funding Has CreatorIQ Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Series A
- Amount Raised: USD 4,800,000
- Date: May 2017
- Lead Investors: Affinity Group (TPG Growth)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: USD 12,000,000
- Date: June 2019
- Lead Investors: TVC Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance platform capabilities.
- Series C
- Amount Raised: USD 24,000,000
- Date: July 2020
- Lead Investors: Kayne Anderson Growth Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To invest in user experience, data science, paid media, global expansion, and strategic partnerships.
- Series D
- Amount Raised: USD 40,000,000
- Date: September 2021
- Lead Investors: Kayne Anderson Growth Capital, TVC Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To invest in data, commerce, and measurement technologies to enhance customer outcomes.
Total Amount Raised: USD 80,800,000. Current Valuation: Not publicly disclosed.
Key Investors
- TVC Capital
- Details: TVC Capital is a growth equity firm that focuses on investments in software companies. They help these companies scale and achieve their growth potential.
- Investment Focus Areas: Software, technology-enabled services.
- Notable Investments: LiquidPlanner, Centage, MediaPlatform.
- Kayne Partners Fund (Kayne Anderson Capital Advisors)
- Details: Kayne Partners Fund is the growth private equity group of Kayne Anderson Capital Advisors, a leading alternative investment management firm. They provide growth capital to middle-market companies.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: Zafin, Conservice, Symplr.
- Affinity Group (TPG Growth)
- Details: Affinity Group is a private investment firm that focuses on growth equity and middle-market buyout opportunities. They aim to support companies in achieving their strategic goals.
- Investment Focus Areas: Various industries, not explicitly detailed.
- Notable Investments: Specific notable investments are not mentioned.
- Unilever Ventures
- Details: Unilever Ventures is the venture capital and private equity arm of Unilever. They invest in innovative companies in the consumer and technology sectors.
- Investment Focus Areas: Consumer brands, digital, technology.
- Notable Investments: Gousto, Instacart, Function of Beauty.
- Silver Lake Waterman
- Details: Silver Lake Waterman is a growth capital arm of Silver Lake, a global leader in technology investing. They provide flexible growth capital to later-stage growth companies.
- Investment Focus Areas: Technology, technology-enabled industries.
- Notable Investments: SolarWinds, ServiceMax, Unity Technologies.
What's Next for CreatorIQ?
CreatorIQ stands at the cusp of significant growth opportunities, driven by the rapid expansion of the creator economy. With a fresh infusion of $40 million, the company is poised to enhance its data, commerce, and measurement technologies, positioning itself as a leader in influencer marketing. This financial backing underscores the vast potential for CreatorIQ to revolutionize social commerce and integrate advanced analytics into marketing strategies.
Future fundraising appears promising, given the strong support from top-tier investors and the addition of new backers. This momentum could pave the way for further rounds to expand technological capabilities and global reach. However, challenges such as maintaining a competitive edge and integrating new technologies loom on the horizon. Navigating these hurdles will be crucial as CreatorIQ continues to innovate and scale in a rapidly evolving market.
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