Total amount raised
$80.8 Millions
Latest funding date
09/01/2021
Location
CreatorIQ has successfully raised funds through multiple rounds, with its latest being a Series D on September 14, 2021. The platform specializes in advanced influencer marketing, offering comprehensive solutions for brands to manage, scale, and measure their creator programs.
Keep reading to explore the intricacies of CreatorIQ's fundraising journey and the investors backing this innovative platform.
What Is CreatorIQ?
CreatorIQ, founded in 2014 by Igor Vaks, is headquartered in Culver City, California. The company specializes in advanced influencer marketing solutions, providing a platform that combines data science and workflows to enhance decision-making and drive impactful creator marketing.
With a team of 251-500 employees, CreatorIQ helps brands discover creators, manage campaigns, ensure brand safety, and measure ROI. Their services are designed to unify and power influencer marketing for innovative enterprises on a global scale.
By leveraging data and streamlined workflows, CreatorIQ enables faster creator discovery, unified program management, and actionable reporting, making it a leader in the influencer marketing industry.
How Much Funding Has CreatorIQ Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial development.
- Series A
- Amount Raised: $4.8M
- Date: May 2017
- Lead Investors: Affinity Group (TPG Growth)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance the platform's capabilities.
- Series B
- Amount Raised: $12M
- Date: June 2019
- Lead Investors: TVC Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve data analytics features.
- Series C
- Amount Raised: $24M
- Date: July 2020
- Lead Investors: Kayne Anderson Growth Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To invest in user experience, data science, and global expansion.
- Series D
- Amount Raised: $40M
- Date: September 2021
- Lead Investors: TVC Capital, Kayne Anderson Growth Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To advance commerce and measurement standards for the creator economy.
Total Amount Raised: $80.8M
Current Valuation: Not publicly disclosed
Key Investors
- TVC Capital
- Details: TVC Capital is a growth equity firm focused on investments in software companies. They help businesses scale by providing both capital and strategic guidance.
- Investment Focus Areas: Software, technology-enabled services.
- Notable Investments: Centage, LiquidPlanner, MediaPlatform.
- Kayne Partners Fund (Kayne Anderson Capital Advisors)
- Details: The growth private equity group of Kayne Anderson Capital Advisors, a leading alternative investment management firm. They specialize in growth equity investments in technology and technology-enabled services.
- Investment Focus Areas: Technology, healthcare, business services.
- Notable Investments: Zafin, Conservice, Symplr.
- Affinity Group (TPG Growth)
- Details: Affinity Group is a private investment firm that focuses on middle-market companies. They provide capital and strategic support to help businesses grow.
- Investment Focus Areas: Consumer, healthcare, business services.
- Notable Investments: MedRisk, Aptean, Kofax.
- Unilever Ventures
- Details: The venture capital and private equity arm of Unilever. They invest in early-stage companies that can benefit from Unilever's expertise and global reach.
- Investment Focus Areas: Consumer brands, digital, technology.
- Notable Investments: Nutrafol, True Botanicals, Instacart.
- Silver Lake Waterman
- Details: A growth capital fund within Silver Lake, a global leader in technology investing. They provide flexible growth capital to later-stage growth companies in technology and technology-enabled industries.
- Investment Focus Areas: Technology, tech-enabled industries.
- Notable Investments: Alibaba, Dell Technologies, Twitter.
What's Next for CreatorIQ?
CreatorIQ stands at the cusp of significant growth opportunities, driven by the rapid expansion of the creator economy. With a recent $40 million funding round, the company is poised to enhance its data, commerce, and measurement technologies, which are crucial for brands aiming to leverage influencer marketing effectively. The integration with platforms like Shopify and LiveRamp further underscores the potential for driving direct transactions between consumers and brands.
Future fundraising opportunities appear promising, given the strong backing from investors like TVC Capital and Silver Lake Waterman. These funds could be pivotal in expanding CreatorIQ's global operations and solidifying its leadership in the influencer marketing space. However, the company must navigate challenges such as staying ahead of industry trends and continuously innovating to meet the evolving demands of brands and agencies.
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