Total amount raised
CA$12.5 Million
Latest funding date
10/1/2021
Location
Proactive has successfully raised funding over three rounds, with the latest being a Series C. The company is backed by notable investors such as Canaccord Genuity Group and Yorkville Asset Management.
Keep reading to explore the intricacies of Proactive's fundraising journey and the investors supporting this innovative platform.
What Is Proactive?
Proactive is an international news and media organization headquartered in Toronto, Ontario, Canada. The company operates in the industries of journalism, publishing, web design, and web development. It employs between 101 and 250 people.
Proactive provides AI and SaaS solutions to over 1800 companies globally, aiming to improve how companies interface with their stakeholders through proprietary AI technology. Their mission is to be the leading provider of real-time AI-integrated media, analytics, and market data tools.
How Much Funding Has Proactive Raised?
- Series Unknown
- Amount Raised: CAD 5,500,000
- Date: January 2018
- Lead Investors: Mobeus Equity Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's early-stage growth and development.
- Series B
- Amount Raised: CAD 3,000,000
- Date: June 2021
- Lead Investors: Yorkville Asset Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund organic growth and merger and acquisition activities.
- Series C
- Amount Raised: CAD 4,000,000
- Date: October 2021
- Lead Investors: Canaccord Genuity Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the company's market reach and enhance its AI technology.
Total Amount Raised: CAD 12,500,000
Current Valuation: Not publicly disclosed
Key Investors
- Canaccord Genuity Group
- Details: Canaccord Genuity Group is a leading independent, full-service financial services firm. They provide investment banking, advisory, and wealth management services.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: Proactive, Tilray, Aurora Cannabis
- Yorkville Asset Management
- Details: Yorkville Asset Management is a Canadian investment management firm. They specialize in providing customized investment solutions for high-net-worth individuals and institutions.
- Investment Focus Areas: Real estate, healthcare, financial services
- Notable Investments: Proactive, Medexus Pharmaceuticals, Echelon Wealth Partners
- Mobeus Equity Partners
- Details: Mobeus Equity Partners is a UK-based private equity firm. They focus on investing in growing businesses across various sectors.
- Investment Focus Areas: Technology, consumer goods, business services
- Notable Investments: Proactive, Virgin Wines, Preservica
What's Next for Proactive?
Proactive stands at the cusp of significant growth opportunities, driven by its extensive reach and engagement in the financial news sector. With 809 million search results and 165 million content views, the company is well-positioned to capitalize on organic growth and strategic mergers and acquisitions. These opportunities could substantially expand its market presence and enhance its AI technology.
Future fundraising rounds are likely as Proactive continues to pursue its ambitious growth plans. The increasing importance of real-time financial news and digital content engagement presents a fertile ground for attracting new investors. However, the company must navigate challenges such as maintaining user engagement in a competitive market and successfully integrating acquisitions.
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