How Much Did Pigment Raise? Funding & Key Investors

Pigment has successfully raised funding over six rounds, with the latest being a Series D round involving six investors, including ICONIQ Growth. The platform offers integrated planning solutions powered by agentic AI, designed to handle various business scenarios.

Keep reading to explore the intricacies of Pigment's fundraising journey and the investors backing this innovative platform.

What Is Pigment?

Pigment is a business forecasting platform that handles business strategy in real-time. The company is located in Paris, Ile-de-France, France, and operates in various industries including Analytics, Business Development, Information Technology, Real Time, and SaaS.

With an employee count ranging from 251 to 500, Pigment offers an integrated planning platform powered by agentic AI. The platform is designed to help businesses analyze, model, and plan for various scenarios, serving different teams such as finance, sales, HR, and supply chain.

How Much Funding Has Pigment Raised?

1. Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: October 2019
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Initial funding to support the development and launch of Pigment's SaaS software.
2. Series A
   • Amount Raised: USD 25,900,000
   • Date: December 2020
   • Lead Investors: Blossom Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support the development and launch of Pigment's SaaS software.
3. Series B
   • Amount Raised: USD 73,000,000
   • Date: November 2021
   • Lead Investors: Greenoaks
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and expand the customer base.
4. Series B
   • Amount Raised: USD 65,000,000
   • Date: September 2022
   • Lead Investors: IVP, Meritech Capital Partners
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Continued growth and enhancing the product's features and capabilities.
5. Series C
   • Amount Raised: USD 88,000,000
   • Date: June 2023
   • Lead Investors: ICONIQ Growth
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Further expansion and strengthening market presence.
6. Series D
   • Amount Raised: USD 145,000,000
   • Date: April 2024
   • Lead Investors: ICONIQ Growth
   • Valuation at Round: Surpassed $1 billion
   • Motivation Behind the Round: To strengthen presence in North America, open new offices in Silicon Valley, expand in the EMEA region, and focus on product innovation, particularly in artificial intelligence.

Total Amount Raised: USD 396,900,000. Current Valuation: Surpassed $1 billion.

Key Investors

• ICONIQ Growth
  • Details: ICONIQ Growth is a venture capital firm that focuses on technology companies with high growth potential. They have been a lead investor in multiple funding rounds for Pigment, including the Series D round.
  • Investment Focus Areas: Technology, enterprise software, growth-stage companies.
  • Notable Investments: Snowflake, Datadog, Alteryx.
• IVP (Institutional Venture Partners)
  • Details: IVP is a later-stage venture capital and growth equity firm. They have participated in several funding rounds for Pigment, including the Series B and Series D rounds.
  • Investment Focus Areas: Later-stage venture capital, growth equity.
  • Notable Investments: Slack, Twitter, Dropbox.
• Meritech Capital Partners
  • Details: Meritech Capital Partners is a late-stage venture capital firm. They have been involved in Pigment's Series B and Series D funding rounds.
  • Investment Focus Areas: Late-stage venture capital.
  • Notable Investments: Facebook, Salesforce, Tableau.
• Greenoaks
  • Details: Greenoaks is a venture capital firm that invests in technology companies across various stages. They participated in Pigment's Series B and Series D rounds.
  • Investment Focus Areas: Technology companies across various stages.
  • Notable Investments: Robinhood, Stripe, Discord.
• Blossom Capital
  • Details: Blossom Capital is a venture capital firm that focuses on early-stage technology companies. They led Pigment's Series A round.
  • Investment Focus Areas: Early-stage technology companies.
  • Notable Investments: Not publicly disclosed.

What's Next for Pigment?

Pigment's future looks promising as it continues to expand its presence in North America and the EMEA region. The company plans to leverage its recent $145 million Series D funding to drive innovation, particularly in generative AI, enhancing decision-making and agility for its clients. This expansion presents a significant opportunity, given the growing demand for advanced business planning tools across multiple departments.

Future fundraising opportunities seem likely, considering Pigment's rapid growth and the substantial interest from high-profile investors. However, the company may face challenges in maintaining its growth trajectory and staying ahead of competitors. Integrating advanced AI features while ensuring user-friendliness will be crucial for Pigment's continued success.

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