Total amount raised
$22.5 Millions
Latest funding date
05/01/2024
Location
Superplum has developed a sophisticated supply chain to deliver high-quality, safe-to-eat fresh fruits, leveraging innovative technology and transparent processes. Their advanced refrigerated transportation system and cloud-driven produce management platform ensure that both consumers and farmers benefit from their operations.
Keep reading to explore the intricacies of Superplum's journey and the technology that powers their fresh produce supply chain.
What Is Superplum?
Superplum, founded in 2020, operates within the fresh food supply chain industry, focusing on high-quality fresh fruits. Their head office is located in Greater Kailash II, New Delhi, India.
Superplum has built India's most sophisticated supply chain for fresh food, ensuring safe-to-eat fruits for consumers and better deals for farming partners. They emphasize pesticide testing, traceability, and innovative refrigerated transportation to maintain fruit quality.
Through technology-driven processes, Superplum tracks various quality parameters and offers transparency to both consumers and farmers. Their operations span across India, involving numerous hectares and farmers, providing a variety of fruits year-round.
How Much Funding Has Superplum Raised?
- Seed Round
- Amount Raised: $3.8M
- Date: June 2020
- Lead Investors: Binny Bansal
- Seed Round
- Amount Raised: ₹280M
- Date: June 2021
- Series A
- Amount Raised: ₹1.3B
- Date: May 2024
- Lead Investors: Erik Ragatz
Superplum has raised a total of $3.8M and ₹1.58B in funding.
Key Investors
- Binny Bansal
- Details: Binny Bansal is the co-founder of Flipkart, one of India's largest e-commerce platforms. He has been a significant figure in the Indian startup ecosystem.
- Investment Focus Areas: E-commerce, technology, logistics
- Notable Investments: Flipkart, Acko, CureFit
- Erik Ragatz
- Details: Erik Ragatz is a partner at Summit Partners, a global alternative investment firm. He has extensive experience in growth equity investments.
- Investment Focus Areas: Technology, healthcare, consumer products
- Notable Investments: Uber, Avast, McAfee
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