Total amount raised
$50.3 Million
Latest funding date
8/1/2021
Location
Heads Up For Tails has successfully raised funding over four rounds, with the latest being a Series A round. The company has attracted multiple investors, including Peak XV Partners and Verlinvest.
Keep reading to explore the intricacies of Heads Up For Tails' fundraising journey and the investors backing this innovative platform.
What Is Heads Up For Tails?
Heads Up For Tails, founded in 2008 by Rashi Sanon Narang, is a prominent player in the pet products and services industry in India. The company offers a wide range of products for dogs, cats, and small animals, including food, treats, toys, grooming supplies, and accessories.
Based in Gurugram, Haryana, Heads Up For Tails has a significant presence across India, with over 100 pet stores and 80 pet spas. The company employs between 1001 and 5000 people and is dedicated to enhancing the lives of pets and their families through innovative products and services.
How Much Funding Has Heads Up For Tails Raised?
- Seed Round
- Amount Raised: USD 1,000,000
- Date: February 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop initial product offerings.
- Seed Round
- Amount Raised: USD 2,000,000
- Date: January 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and enhance market presence.
- Seed Round
- Amount Raised: USD 10,000,000
- Date: September 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market penetration.
- Series A Round
- Amount Raised: USD 37,000,000
- Date: August 2021
- Lead Investors: Peak XV Partners, Verlinvest
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand distribution network, accelerate product development, and increase awareness about pet wellness.
Total Amount Raised: USD 50,000,000. Current Valuation: Not publicly disclosed.
Key Investors
- Peak XV Partners
- Details: Peak XV Partners is a prominent venture capital firm known for investing in high-growth companies. They were lead investors in the Series A funding round for Heads Up For Tails.
- Investment Focus Areas: Technology, consumer, healthcare, financial services.
- Notable Investments: BYJU'S, Zomato, OYO Rooms.
- Verlinvest
- Details: Verlinvest is a private equity firm that focuses on consumer brands and digital innovation. They co-led the Series A funding round for Heads Up For Tails.
- Investment Focus Areas: Consumer brands, digital innovation, health and wellness, food and beverages.
- Notable Investments: Sula Vineyards, Purplle, Epigamia.
- Sequoia Capital India
- Details: Sequoia Capital India is a venture capital firm that invests in early and growth-stage companies across various sectors. They participated in the Series A funding round for Heads Up For Tails.
- Investment Focus Areas: Technology, consumer, healthcare, financial services.
- Notable Investments: BYJU'S, Zomato, Freshworks.
- Amitell Capital
- Details: Amitell Capital is an investment firm that participated in the Series A funding round for Heads Up For Tails. Specific details about its focus and portfolio are not provided.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- W&C PetTech
- Details: W&C PetTech is an existing investor in Heads Up For Tails. Further details about the firm are not provided.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
What's Next for Heads Up For Tails?
Heads Up For Tails is poised for significant growth, driven by the recent $37 million funding round. This capital infusion will enable the company to expand its distribution network across India and accelerate the development of innovative pet care products. The pet care industry is experiencing a surge in demand for high-quality products, presenting a substantial opportunity for Heads Up For Tails to capture a larger market share.
Future fundraising opportunities appear promising, given the strong backing from prominent investors like Verlinvest and Sequoia Capital India. As the company continues to grow, additional funding rounds could support further expansion and product innovation. However, challenges such as scaling operations, maintaining product quality, and educating a diverse market about the importance of premium pet care products may arise.
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