Total amount raised
$105 Million
Latest funding date
6/1/2022
Location
Super has successfully completed 4 funding rounds, attracting investments from 15 different investors, including notable names like TNB Aura and SBVA. The platform is a social commerce network that empowers leaders to become self-made entrepreneurs while building a robust logistics network.
SuperApp, designed to make shopping easier and more profitable, offers features such as free shipping, next-day delivery, and loyalty programs. Keep reading to explore the intricacies of Super's fundraising journey and the investors backing this innovative platform.
What Is Super?
Super is a social commerce platform based in Surabaya, Jawa Timur, Indonesia. It operates in the Apps, Consumer, and E-Commerce industries and has an employee count of 101-250.
Founded by PT Krakatau Karya Abadi, SuperApp aims to make shopping more convenient and profitable for consumers. The platform offers features like loyalty programs, reliable services, and promotional offers, primarily serving the East Java region.
How Much Funding Has Super Raised?
- Series A
- Amount Raised: USD 7,000,000
- Date: October 2018
- Lead Investors: Amasia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform's reach and enhance its logistics network.
- Series B
- Amount Raised: USD 28,000,000
- Date: April 2021
- Lead Investors: SBVA
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve supply chain efficiency.
- Series C
- Amount Raised: USD 70,000,000
- Date: June 2022
- Lead Investors: New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new regions and develop machine learning applications for inventory management.
- Series Unknown
- Date: February 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operations and growth initiatives.
Total Amount Raised: USD 105,000,000. Current Valuation: Not publicly disclosed.
Key Investors
- New Enterprise Associates (NEA)
- Details: NEA is a global venture capital firm that invests in technology and healthcare companies at all stages of growth. They led Super's Series C funding round.
- Investment Focus Areas: Technology, healthcare.
- Notable Investments: Uber, Coursera, Robinhood.
- SBVA (SoftBank Ventures Asia)
- Details: SBVA is the venture capital arm of SoftBank Group, focusing on early-stage startups in Asia. They participated in Super's Series B and Series C funding rounds.
- Investment Focus Areas: Early-stage startups in Asia, technology.
- Notable Investments: Tokopedia, Grab, Coupang.
- Amasia
- Details: Amasia is a venture capital firm that invests in technology companies with a focus on sustainability. They participated in Super's Series A and Series C funding rounds.
- Investment Focus Areas: Technology, sustainability.
- Notable Investments: Poshmark, Tokopedia.
- Insignia Ventures Partners
- Details: Insignia Ventures Partners is a venture capital firm focusing on early-stage technology startups in Southeast Asia. They participated in Super's Series C funding round.
- Investment Focus Areas: Early-stage technology startups in Southeast Asia.
- Notable Investments: Carro, Payfazz, Janio.
- DST Global Partners
- Details: DST Global Partners is a global investment firm focusing on late-stage internet companies. They participated in Super's Series C funding round.
- Investment Focus Areas: Late-stage internet companies.
- Notable Investments: Facebook, Twitter, Alibaba.
What's Next for Super?
Super is poised for significant growth as it expands into new regions like Kalimantan, Bali, and Papua. These areas present a substantial market opportunity due to their high demand for affordable consumer goods. By leveraging machine learning for inventory management and launching private-label brands, Super aims to streamline operations and enhance its product offerings.
Future fundraising rounds are likely as Super continues to attract interest from major investors. The company’s focus on underserved rural markets and technological advancements positions it well for continued financial backing. However, challenges such as supply chain complexities and competition from other e-commerce platforms may pose hurdles along the way.
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