Total amount raised
$82.2 Million
Latest funding date
11/01/2021
Location
Reprise has successfully raised funding over three rounds, with the latest being a Series B round involving 20 investors, including ICONIQ Growth. The company empowers enterprise sales and marketing teams to create sales demos, product tours, and trial environments through its AI-powered platform.
Keep reading to explore the intricacies of Reprise's fundraising journey and the investors backing this innovative platform.
What Is Reprise?
Reprise is an AI-powered product demo software company based in Boston, Massachusetts. The company operates in the Enterprise Software, Information Technology, and Software industries, providing a platform for creating, customizing, and maintaining demo environments.
Founded to empower enterprise sales and marketing teams, Reprise has grown to employ between 51-100 people. The platform supports various go-to-market teams by offering reliable, customizable, and scalable demos, with products like Reprise Reveal™, Reprise Replay™, and Reprise Replicate™.
How Much Funding Has Reprise Raised?
- Seed Round
- Amount Raised: USD 3,200,000
- Date: November 2020
- Lead Investors: Accomplice, Glasswing Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial product and build a foundational team.
- Series A
- Amount Raised: USD 17,000,000
- Date: February 2021
- Lead Investors: Bain Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and expand market reach.
- Series B
- Amount Raised: USD 62,000,000
- Date: November 2021
- Lead Investors: ICONIQ Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the customer base and enhance the enterprise platform.
Total amount raised: USD 82,200,000. Current valuation: Not publicly disclosed.
Key Investors
- ICONIQ Growth
- Details: ICONIQ Growth is a growth equity firm that invests in technology companies with high growth potential. They led the Series B funding round for Reprise.
- Investment Focus Areas: Technology companies, growth-stage companies.
- Notable Investments: Snowflake, Datadog, Uber.
- Bain Capital Ventures
- Details: Bain Capital Ventures is a venture capital firm that invests in early to growth-stage companies. They participated in both the Series A and Series B funding rounds for Reprise.
- Investment Focus Areas: Technology, early-stage companies, growth-stage companies.
- Notable Investments: LinkedIn, DocuSign, SurveyMonkey.
- Accomplice
- Details: Accomplice is a venture capital firm focusing on seed and early-stage investments. They were key investors in the Seed and Series A rounds for Reprise.
- Investment Focus Areas: Technology, seed-stage companies, early-stage companies.
- Notable Investments: AngelList, Carbon Black, Zoopla.
- Glasswing Ventures
- Details: Glasswing Ventures is a venture capital firm that invests in AI and frontier technology companies. They participated in the Seed and Series A rounds for Reprise.
- Investment Focus Areas: AI, frontier technology, early-stage companies.
- Notable Investments: Allure Security, Armored Things, Botkeeper.
- WndrCo
- Details: WndrCo is a media and technology investment firm founded by Jeffrey Katzenberg. They participated in the Series B funding round for Reprise.
- Investment Focus Areas: Media, technology.
- Notable Investments: Quibi, Aura.
What's Next for Reprise?
Reprise stands at the cusp of significant growth opportunities, driven by its recent $62 million Series B funding. The company aims to expand its customer base and enhance its enterprise platform, leveraging the rapid adoption of demo and product experience platforms in the industry. This expansion is bolstered by a 900% year-over-year ARR growth and a 700% increase in team size, indicating a robust market demand.
Future fundraising opportunities appear promising as Reprise continues to scale. The involvement of high-profile investors and the company's impressive growth trajectory suggest that additional funding rounds could be on the horizon. However, challenges such as maintaining high growth rates, scaling operations, and facing competition from other platforms will need to be navigated carefully.
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