How Much Did Ghost Raise? Funding & Key Investors

Ghost has successfully raised funds through five different rounds, with notable investors including L Catterton and Equal Ventures. The platform is an AI-native distribution network designed to connect top brands with leading buyers, offering features that enhance both selling and buying experiences.

Keep reading to explore the intricacies of Ghost's fundraising journey and the investors backing this innovative platform.

What Is Ghost?

Ghost is an AI-native distribution platform that connects top brands with buyers, offering a private and curated network for wholesale and surplus inventory. The company operates in the marketplace, retail technology, and software industries.

Founded in Los Angeles, California, Ghost has grown to employ between 101-250 people. The platform is designed to help brands monetize their excess inventory discreetly and sustainably, leveraging real-time data and intelligent solutions.

How Much Funding Has Ghost Raised?

1. Seed Round
   • Amount Raised: USD 5,000,000
   • Date: November 2021
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To establish the initial platform and begin operations.
2. Debt Financing
   • Amount Raised: USD 7,000,000
   • Date: June 2022
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support operational expenses and early growth initiatives.
3. Series A
   • Amount Raised: USD 13,000,000
   • Date: July 2022
   • Lead Investors: Union Square Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale the platform and enhance technological capabilities.
4. Series B
   • Amount Raised: USD 30,000,000
   • Date: August 2023
   • Lead Investors: Cathay Innovation
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To invest in infrastructure, AI, and international expansion.
5. Series C
   • Amount Raised: USD 40,000,000
   • Date: October 2024
   • Lead Investors: L Catterton
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To advance the mission of being the most trusted inventory solution and capitalize on product and geographic expansion opportunities.

Total Amount Raised: USD 95,000,000. Current Valuation: Not publicly disclosed.

Key Investors

• L Catterton
  • Details: L Catterton is a leading global consumer-focused investment firm managing approximately $35 billion in equity capital. Founded in 1989, it has made over 275 investments in iconic consumer brands.
  • Investment Focus Areas: Consumer brands, private equity, credit, real estate.
  • Notable Investments: Peloton, Vroom, ClassPass.
• Cathay Innovation
  • Details: Cathay Innovation is a global venture capital firm that partners with startups to drive innovation. It focuses on technology companies that are transforming industries.
  • Investment Focus Areas: Technology, digital transformation, innovation.
  • Notable Investments: Chime, Ledger, Glovo.
• Union Square Ventures
  • Details: Union Square Ventures (USV) is a venture capital firm that invests in internet services for consumers and enterprises. It is known for its focus on network effects and platforms.
  • Investment Focus Areas: Internet services, network effects, platforms.
  • Notable Investments: Twitter, Etsy, Coinbase.
• Equal Ventures
  • Details: Equal Ventures is a seed-stage venture capital firm that invests in transformative companies. It focuses on commerce, supply chain, and insurance sectors.
  • Investment Focus Areas: Commerce, supply chain, insurance.
  • Notable Investments: BlockFi, Brightside, Chief.
• Eniac
  • Details: Eniac is a venture capital firm focused on seed-stage investments in mobile technology and software. It has a strong track record of investing in early-stage technology companies.
  • Investment Focus Areas: Mobile technology, software, digital media.
  • Notable Investments: Airbnb, SoundCloud, Hinge.

What's Next for Ghost?

Ghost's future looks promising with significant opportunities for geographic and product expansion. The platform's ability to connect brands with vetted buyers globally opens new channels and markets, enhancing inventory management solutions. With a $100 billion market opportunity in the U.S. alone, the potential for growth is substantial.

Future fundraising rounds are likely as Ghost scales its operations, leveraging partnerships with major investors like L Catterton. This financial backing will support continued innovation and expansion, positioning Ghost to become a major player in the B2B marketplace industry.

However, challenges such as managing rapid growth, maintaining brand control, and navigating competitive pressures will require strategic planning and execution. Ensuring platform security and data privacy will also be critical as Ghost expands its reach and capabilities.

Use Clay to Get Funding Data

Sales professionals, leverage Clay’s platform to access comprehensive fundraising data on companies like Ghost and gather other critical business insights.

Sign up for free to start enhancing your sales strategies and stay ahead in the competitive market.