Total amount raised
€50 Millions
Latest funding date
11/01/2021
Location
MINT integrates AI agents, data, and workflow automation to optimize advertising processes, collaborating with IBM to advance AI in advertising. The platform offers media planning, buying, activation, analysis, and optimization, providing comprehensive, real-time reporting and AI-driven suggestions for continuous improvement.
Keep reading to explore the intricacies of MINT's fundraising journey and the investors backing this innovative platform.
What Is MINT?
MINT operates within the advertising and marketing technology industry, focusing on integrating AI agents, data, and workflow automation to optimize advertising processes. Their platform is designed to reduce media costs, enhance campaign outcomes, and maximize profitability.
Although specific details about the founding year, location, and founder names are not provided, MINT's platform offers comprehensive solutions for media planning and buying, trafficking and ad operations, data connectors, reporting, and advertising intelligence. The company collaborates with global organizations to provide a unified system tailored for advertising teams.
How Much Funding Has MINT Raised?
- Private Equity Round
- Amount Raised: $57.5M
- Date: November 2021
- Lead Investors: Tikehau Capital
MINT has raised a total of $57.5M in funding.
Key Investors
- Tikehau Capital
- Details: Tikehau Capital is a global alternative asset management group with over €35 billion in assets under management. They specialize in private debt, real assets, private equity, and capital markets strategies.
- Investment Focus Areas: Private debt, real assets, private equity, capital markets.
- Notable Investments: Not publicly disclosed.
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