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Marc Friend is the CEO of Sift, a company renowned for its innovative fraud prevention solutions. A seasoned executive with a track record of starting, scaling, and selling companies across B2B and consumer industries, Marc brings relentless drive and compelling leadership to Sift.
Who is the CEO of Sift?
Marc Friend is a proven executive leader who has taken on the hardest challenges throughout his career — starting companies, building new technologies, and scaling organizations to successful outcomes. He has succeeded repeatedly as an investor, board member, and CEO at all stages from start-up through growth. Beyond the boardroom, Marc is a 4-time Boston Marathon finisher, 3-time Ironman, and competitive triathlete who has completed over 25 Half-Ironman races.
Work History
Here is a detailed look at Marc Friend's work history:
- Sift - Chief Executive Officer (November 2025 - Present)
- Simon AI - Executive Chairman and Consultant to CEO (April 2025 - Present)
- Techne Infiniti Ventures: Where AI meets Hospitality - Venture Partner (January 2025 - Present)
- CRV (Charles River Ventures) - Associate (January 1988 - January 1990)
Education History
Marc Friend holds a degree in Business Administration and Management from Harvard Business School. This rigorous business education has been instrumental in shaping his approach to leadership, strategy, and company building across his career.
When did Marc Friend join Sift?
Marc Friend assumed the role of Chief Executive Officer at Sift in November 2025. He brings to the position a leadership philosophy grounded in four core tenets: relentless drive, leadership that earns respect, consistent focus on the north star, and compelling storytelling. His ability to cut through competing priorities and build clear product, company, and financial narratives positions him to drive Sift's mission forward.
