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How to enrich company records
Paste your target account list into Sculptor
Drop in your target account list and specify the title you want to reach. Sculptor waterfalls through 150+ providers to find a verified email for each company.
Sculptor enriches every account row
Sculptor enriches each company record by querying Clay's B2B company data for firmographic context, then chains through Clay's waterfall of data providers to surface a verified email for the title you specified. Only matched rows return an email.
Finished table with company name and verified email
The finished table has company name and, for rows the waterfall matched, a verified email for your target title. Write enriched fields back to HubSpot or Salesforce automatically as Clay refreshes the data.
Why Clay for enriching company records
Waterfall coverage across 150+ providers
Get verified emails and firmographic fields for matched rows in your target account list. Clay waterfalls through 150+ providers in sequence and only charges credits when a provider returns a hit.
Claygent fills gaps no database covers
Surface unique company signals that standard enrichment misses. Claygent browses each company's site and reads public sources to extract fields like tech adoption, hiring themes, and positioning cues.
Auto-refresh keeps every record current
Schedule enrichment runs on a cadence so company data stays accurate as headcounts, tech stacks, and funding stages change. Clay re-enriches only records whose last refresh date has aged past your threshold.
Bidirectional sync to HubSpot and Salesforce
Enriched fields write back to HubSpot or Salesforce automatically, including firmographics, tech stack, and verified contact data. No manual exports or field mapping required after the initial setup.
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.
Frequently asked questions
How does Sculptor enrich company records?
Sculptor takes your CRM export or account list and runs each company through a waterfall of 150+ data providers in sequence. It fills firmographic fields like company size, revenue, industry, and tech stack, then finds a verified Head of Marketing email for every account. You only pay for providers that return a successful match, so the waterfall keeps cost per enriched record low.
How accurate is Clay's company record enrichment?
Coverage typically climbs from around 40% with a single provider to roughly 80% using Clay's waterfall, a lift OpenAI confirmed after switching to Clay. For email quality, Clay's 2025 benchmark shows a cheapest-first waterfall chain clearing both 95% quality and 90% coverage, something no single provider achieved alone. Each record exits at the most accurate provider that can answer it, so quality holds near the top while coverage expands.
Can I enrich company records in bulk?
Yes. Paste a list, upload a CSV, or pipe records directly from a Salesforce or HubSpot integration into Sculptor. Enterprise teams can import millions of records in a single workflow using Clay's Bulk Enrichment feature. Once enrichment finishes, push the completed table back to your CRM with conditional update logic or export as a CSV for other destinations.
Is enriching company data and emailing contacts legal?
In the U.S., the CAN-SPAM Act applies to all commercial email, including B2B. It requires accurate sender information, a physical postal address, a working opt-out mechanism, and honoring unsubscribe requests within 10 business days. Penalties reach up to $53,088 per violating email. In the EU, GDPR allows B2B enrichment under the legitimate interest basis (Article 6(1)(f)), but you must conduct a balancing test and inform recipients on first contact.
Always check the rules for your jurisdiction before launching outreach, especially when contacting prospects in regions with stricter consent requirements.