Generate Messages that Reference LinkedIn Posts

A Step-by-Step Guide to Referencing Specific News Articles Using Clay and GPT

Introduction
Leveraging Clay's integration with GPT to reference specific news articles can add a personalized touch to your email outreach. This step-by-step guide will walk you through how to utilize this feature effectively, particularly when dealing with acquisition news.

Procedure
1. Find Recent News by Domain
   ◦ Start by using Clay's 'Find Recent News by Domain' integration. Simply map the domain of the company you're interested in, focusing particularly on news about acquisitions.

2. Set Up AI Integration
   ◦ Navigate to 'Enrich Data' and select the 'AI and GPT' option. From the dropdown list, choose 'Converse with Chat GPT'.

3. Create a Custom Message
   ◦ The objective here is to create a message that summarizes why the recent acquisition is exciting. To do this, draft two messages for the AI. The first message sets the context, stating: "You're an assistant helping me write emails to the CEOs of companies. You'll be referencing a news article about a recent acquisition. I'd like you to summarize why the acquisition is exciting."
   ◦ The second message instructs the AI on what to do, stating: "Using this input, complete the sentences: 'I saw an article about... ' and 'It seems very exciting as... '." Remember to keep the output to a maximum of eight words.

4. Map the News Input
   ◦ For the AI to generate the required summary, map the input using the news articles found in the first step.

5. Review the AI-Generated Summary
   ◦ The AI should provide a concise summary of why the acquisition is exciting. For example: "I saw an article about StartupGen acquiring CetanVest. It seems very exciting as it expands the industry leader's reach."

6. Refine the Prompt
   ◦ Depending on your specific needs, the prompt can be refined and made more specific, further improving the accuracy and relevance of the output.

Conclusion
Clay's integration with GPT can effectively synthesize information from specific news articles into succinct, personalized messages for your email outreach. This step-by-step guide shows how to leverage this feature, enhancing the effectiveness of your communication strategy.

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