Finding Influencer Email Addresses from Instagram Using Clay
Finding influencer email addresses from social media platforms such as Instagram, TikTok, or Twitter is an often-requested task. This guide demonstrates how you can leverage the capabilities of Clay to scrape Google search results to fulfill this requirement.
1. Creating a Google Search in Clay
◦ Start by creating a new table in Clay and select 'Google Search'. This function will mimic a Google search and pull the results into Clay.
◦ Construct a specific Google search query. For example, if you're looking for yoga influencers on Instagram, your query might look like this: site:instagram.com yoga AND ("outlook.com" OR "gmail.com" OR "hotmail.com").
◦ This query tells Google to return results from instagram.com that include the keyword 'yoga', and feature one of the listed email domains in their content. The email domain is usually found in an influencer's bio.
2. Analyzing the Search Results
◦ Set the number of results to a manageable figure, for example, 50, and run the search.
◦ Once the data loads, you can see the scraped Instagram profiles and their corresponding email addresses.
3. Mapping and Extracting Email Addresses
◦ Map the scraped data snippet to a new table in Clay.
◦ Then, use the 'Extract URLs and Emails from Text' function in Clay to extract the email addresses from the snippet. Run this function and map the extracted emails to your table.
4. Spinning the Search
◦ To keep receiving fresh and varied search results, you need to 'spin' your search query. This involves adding extra parameters that you don't necessarily care about, but serve to diversify your search results.
◦ For instance, you might add a location like 'New York City' to your search, refining your results to show different yoga influencers based in that area.
◦ This 'spinning' can be repeated with different parameters (such as other cities) to continue receiving unique search results.
This method can be applied similarly to find influencers on other platforms like TikTok or Twitter. Simply replace site:instagram.com with site:tiktok.com or site:twitter.com in your Google search query. Utilize this technique with Clay to find influencers and their contact information more efficiently.