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Scrape Websites & use Keywords to Qualify Leads

Scrape Websites & use Keywords to Qualify Leads

Use keywords from websites to determine whether the people in your lead list are worth contacting.

Matthew Quan
2 min.
Overview

Scraping Websites and Using Keywords to Qualify Leads with Clay

In this step-by-step guide, we will delve into how you can leverage Clay's integrations to combine website scraping and keyword search functionalities, allowing you to discover powerful insights about your potential leads. This guide is SEO-optimized to help you understand the process more easily.

Step 1: Set Up the Scrape Website Integration
To kick off the process, the first step involves utilizing the 'Scrape Website' integration in Clay. Here, you simply need to enter the URL of the website you wish to analyze.
Once the website is scraped, you'll find several results. The primary focus here is the body of the text, which is essentially the main content of the webpage.

Step 2: Deploy the Get Keywords Integration
The next step involves running the 'Get Keywords' integration. For this guide, we'll be using keywords relevant to a compliance company such as "compliance," "legal," and "compliant." The purpose here is to identify whether these FinTech companies mention compliance on their websites.
You'll need to feed the body of text, scraped in the previous step, into this integration.

Step 3: Analyze the Results
Upon successful execution, you can now assess the results. For example, if a company mentions "compliance," "legal," or "compliant" in their phrases multiple times, this is an encouraging sign.
You'll see phrases like "improve compliance efficiency," "global compliance," and "AML compliance." You can leverage these findings to personalize your outreach to these companies.

Going an Extra Mile: Use the AI Formula Generator
For a more advanced approach, you can employ the AI Formula Generator to create a captivating hook for an email. This step involves combining the keywords and the phrases discovered in the previous steps.

Additional Use Case: Targeting Companies Offering Work-From-Home Benefits
Suppose you run a company that leases work-from-home equipment. In this case, you'll want to find companies that mention benefits like "work from home," "stipend," "laptop reimbursement," or "free internet" on their careers page.

To achieve this, you'll follow similar steps. Use the 'Get Site Map URLs' to find the careers page of a company, scrape the careers page, and finally, run the 'Get Keywords' integration on the scraped data.

Upon analyzing the results, you'll know which companies are offering work-from-home benefits and are potential leads for your business.

This guide serves as a foundational blueprint for you to explore the vast potential of Clay's web scraping and keyword search capabilities. Remember, the possibilities are limitless, and you can adapt these steps to suit various use cases.

If you have further questions or need additional assistance, don't hesitate to drop a message in the Clay Slack community.

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