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Link Clay to non-native email-sequencing tools

Link Clay to non-native email-sequencing tools

How to export contacts from Clay to a non-native email sequencing tool via Zapier.

Matthew Quan
4 min.
Overview

Connecting Clay to Email Automation Tools via Zapier

Looking for a way to integrate Clay with your email automation tools? This step-by-step guide offers a detailed overview of how you can easily use Zapier as an intermediary to pass data from Clay to your chosen email automation tool.

Step 1: Prepare Your Data in Clay
You should start with a prepared table in Clay that contains companies you intend to contact. This list can include specific merge fields that you intend to use in your campaign. For instance, the 'year of foundation' of each company can be a great addition.

Step 2: Set Up the API Integration in Clay
Next, click on 'Send Data' and choose the API integration. This allows you to push data from Clay to a specific URL. It works well with Zapier as Zapier can collect the data sent and push it to your desired tool.

Step 3: Set Up a Webhook in Zapier
In Zapier, set the trigger event to 'Webhooks by Zapier' and select 'Catch Hook'. Zapier will provide a webhook URL. Copy this URL.

Step 4: Link Zapier and Clay
Return to Clay's API integration setup and paste the copied webhook URL from Zapier as the endpoint for the data. Then, add the data fields you wish to include in the body section. Make sure to use the correct format as shown in Clay. Click on 'Run' to send the data to Zapier.

Step 5: Map the Data to Your Email Automation Tool in Zapier
Once the data is in Zapier, you can choose your email automation tool (e.g., MailerLite). Make sure your Zapier account is connected to your chosen tool. Set the action event to 'Create Subscriber' or an equivalent action in your tool.

Map the information from Clay to the relevant fields in your tool. If you have additional fields in your tool, you can map those too. Remember to ensure that any attribute you want to associate with the contact also exists in your email automation tool.

Click 'Continue', and test the setup. If successful, your data from Clay should now be successfully passed to your chosen email automation tool via Zapier.

There you have it! You've just successfully connected Clay to your email automation tool using Zapier. If you have any questions, feel free to ask in the Slack community.

Remember: Zapier connects with over 5,000 apps, so most likely your marketing email automation tool is included. If not, do let us know. Happy data connecting!

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A product mockup of a Clay.com table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
Outbounding tooling
outbounding-tooling
Learn
Link Clay to non-native email-sequencing tools
Author
Matthew Quan
Link Clay to non-native email-sequencing tools
Matthew Quan
Duration
4 min.

Link Clay to non-native email-sequencing tools

Connecting Clay to Email Automation Tools via Zapier

Looking for a way to integrate Clay with your email automation tools? This step-by-step guide offers a detailed overview of how you can easily use Zapier as an intermediary to pass data from Clay to your chosen email automation tool.

Step 1: Prepare Your Data in Clay
You should start with a prepared table in Clay that contains companies you intend to contact. This list can include specific merge fields that you intend to use in your campaign. For instance, the 'year of foundation' of each company can be a great addition.

Step 2: Set Up the API Integration in Clay
Next, click on 'Send Data' and choose the API integration. This allows you to push data from Clay to a specific URL. It works well with Zapier as Zapier can collect the data sent and push it to your desired tool.

Step 3: Set Up a Webhook in Zapier
In Zapier, set the trigger event to 'Webhooks by Zapier' and select 'Catch Hook'. Zapier will provide a webhook URL. Copy this URL.

Step 4: Link Zapier and Clay
Return to Clay's API integration setup and paste the copied webhook URL from Zapier as the endpoint for the data. Then, add the data fields you wish to include in the body section. Make sure to use the correct format as shown in Clay. Click on 'Run' to send the data to Zapier.

Step 5: Map the Data to Your Email Automation Tool in Zapier
Once the data is in Zapier, you can choose your email automation tool (e.g., MailerLite). Make sure your Zapier account is connected to your chosen tool. Set the action event to 'Create Subscriber' or an equivalent action in your tool.

Map the information from Clay to the relevant fields in your tool. If you have additional fields in your tool, you can map those too. Remember to ensure that any attribute you want to associate with the contact also exists in your email automation tool.

Click 'Continue', and test the setup. If successful, your data from Clay should now be successfully passed to your chosen email automation tool via Zapier.

There you have it! You've just successfully connected Clay to your email automation tool using Zapier. If you have any questions, feel free to ask in the Slack community.

Remember: Zapier connects with over 5,000 apps, so most likely your marketing email automation tool is included. If not, do let us know. Happy data connecting!

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