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Clay 101: Fundamentals of GTM Automation

Learn all the fundamentals you need to navigate Clay seamlessly when getting started

Intro to Clay 101: FETE & Jigsaw

Your First GTM Use Case

How to Experiment Inside of Clay

+ 18 more lessons

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Beginner - Intermediate

Automated Inbound

Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.

Intro to Inbound Automation

Clay Inbound Automation: End-to-End Workflow

Connecting Inbound Lead Sources

+ 6 more lessons

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Intermediate

AI-Powered GTM Automation

Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion

How AI is Reshaping Go-to-Market Strategy

GTM's AI Toolbox: The FETC Framework

Find Your ICP with AI

Start learning

Beginner - Intermediate

CRM Enrichment

Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.

Intro to CRM Enrichment

Importing from your CRM

Enriching your CRM Data

+ 4 more lessons

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Beginner - Intermediate

Limitless Research

Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org

Intro to Web Scraping

Prompt Engineering Crash Course

Claygent: AI Web Scraper

+ 4 more lessons

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Beginner - Intermediate

Automated Outbound

Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay

Intro to AI Snippets (Copywriting)

Enrich Companies (Waterfalls)

Push Data To Your Email Sequencer

+ 12 more lessons

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Beginner - Intermediate

TAM Sourcing

Systematically identify, enrich, and scale your Total Addressable Market with Clay's data infrastructure

Introduction to TAM Sourcing

Understanding your ICP

TAM Sourcing Workflows in Clay

7 more lessons

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Explore Claybooks

Segment prospects by wealth and income using Clay + Minerva

Werner Maurits

Qualify personal emails in your CRM with Minerva + Clay

Werner Maurits

Use PredictLeads news and job openings to create tailored icebreakers

Werner Maurits

Find, qualify, and enrich local businesses with Openmart + Clay

Werner Maurits

Use Autobound enrichment to prepare for discovery calls or cold calls

Werner Maurits

Automate email data cleaning and hygiene in Clay

Chris Viglietta

Scrape public databases with Clay's Chrome scraper

Chris Viglietta

Enrich and score event signups

Drew Leahy

Profile Gotham’s most dangerous criminals with Claygent

Obaid Duranni

Enrich Hubspot records with validated emails, companies, and phone numbers

Chris Viglietta

Source and enrich ICP-fit contacts and companies within your TAM

Chris Viglietta

Find verified phone numbers most likely to answer using only an email

Chris Viglietta

Enrich inbound leads from form submissions and automate CRM updates

Chris Viglietta

Automate free trial extension alerts and updates in your CRM

Chris Viglietta

Personalize outbound messaging using case studies from your prospects’ websites

Chris Viglietta

Signals: Track job changes for champions at existing customers

Josh Whitfield

Signals: Track Reddit brand or competitor mentions and sentiment

Chris Viglietta

Signals: Stack custom website signals, recent hires, and job opening signals to find better leads

Chris Viglietta

Signals: Monitor job movers across the entire market

Chris Viglietta

Signals: Monitor job changes at target accounts

Chris Viglietta

Signals: Monitor company news to uncover urgent buyer needs

Chris Viglietta

Signals: Capture custom intent and fit signals using Google Search

Chris Viglietta

Signals: Capture social listening signals across LinkedIn, X, Reddit, and YouTube

Chris Viglietta

Signals: Capture and activate brand mention signals, natively in Clay

Chris Viglietta

Find overlapping customers with your partners

Bolaji Olayiwola

Classify ticket complexity to prioritize, route, and improve support

Stefano Chiappo

Use Upcell.io to add prospects to Clay directly from LinkedIn, without ever leaving your browser

Bolaji Olayiwola

Automate free product credits to your most active Slack community members

Bodie Currier

Automate monthly or quarterly account reviews

Jess Bergson

How ConnectWise uses Clay to keep their account database clean

Jacob Tuwiner

Domain Deliverability Check

Ashley Artrip

Find new coffee shops in your city with high ratings and your favorite menu options

Sayli Godse

Automate one year work anniversary outbound campaigns

Bolaji Olayiwola

Signals: Find high-intent accounts and contacts using TrustRadius

Bolaji Olayiwola

Get warm intros to target contacts and companies using The Swarm

Bolaji Olayiwola

Automate financial insights for enterprise accounts

Alex Lindahl

Clean CRM with accurate names, domains, headcount, and company-to-company associations if recently acquired

Jacob Tuwiner

Signals: Extract competitor mentions from every Gong call, automatically

Chris Viglietta

Automate and scale custom SEO reports for thousands of target prospects in seconds

Patrick Spychalski

Find, qualify, and enrich people who liked LinkedIn posts that mention your company

Alexander Reznik

Find, qualify, and contact influencers from YouTube, Instagram, or TikTok

Bolaji Olayiwola

Extract, qualify, and enrich LinkedIn event attendees from any event

Mike Kazantzis

Extract data from paginated databases in seconds

Drew Leahy

Turn Google Maps listings into a target account list with contacts and emails

Eric Nowoslawski

Extract Jobs-to-Be-Done & Feature Requests from Gong Calls—Automatically

Chris Viglietta

Create and automate personalized handwritten letters via direct mail

Drew Leahy

Get Facebook, LinkedIn, and Google ads for any company with just a URL

Drew Leahy

Capture screenshots of past home pages or pricing pages from Wayback Machine

Drew Leahy

Enrich webinar attendees with verified emails, LinkedIn profiles, and company details

Yash Tekriwal

Create and scale thousands of personalized Arcade product demos in seconds

Yash Tekriwal

Find overlapping accounts with Crossbeam and automate personalized outreach

Stefan Kollenberg

Run outbound competitor displacement campaigns with tech stack data

Stefan Kollenberg

Clean up parent company data in your CRM with HG Insights

Stefan Kollenberg

Build account lists and account scores based on technographic and firmographic data

Stefan Kollenberg

Find promo codes for popular retailers and save money at checkout

Obaid Duranni

Create ideal customer profiles and competitive intelligence briefs for any company

Scott Tousley

Automate LinkedIn connection request messages referencing past posts

Scott Tousley

How Clay uses Clay to find influencers for their creator program

Scott Tousley

Write personalized emails based on website data

Scott Tousley

Get warm intros to ICP fit companies and champions through your close contacts

Scott Tousley

Use AI to draft outbound emails in the style of Seth Godin, David Ogilvy, and Leo Burnett

Scott Tousley

Find companies who have partner programs and draft a partner pitch email

Amit Sarda

Find champions at target accounts with only a website domains

Scott Tousley

Research and enrich school districts with size, location, and SAT and ACT scores

Scott Tousley

Automate screenshots of unlimited website pages

Scott Tousley

Automate multi-step sequence messaging with Twain

Mohamed Chahin

Search LinkedIn profiles for target keywords

Scott Tousley

Find key decisions makers and their emails using only a company URL

Manny Adelstein

Perform Google searches and find web pages that mention specific keywords

Patrick Spychalski

Get Amazon links to new hire’s favorite snacks

Scott Tousley

Enrich Sales Navigator lists with work emails and phone numbers

Scott Tousley

Find lookalike companies from CRM contacts

Scott Tousley

How ExitFive uses Clay to enrich newsletter subscribers and sell more sponsorships

Scott Tousley

Clickup’s Fortune 500 outbound enrichment playbook

Scott Tousley

Find prospects who changed companies using formulas

Scott Tousley

Streamline multi-threading and next steps after sales calls

Alex Carstens

Score Typeform submissions and personalize an outbound follow up

Stefan Kollenberg

Enrich, classify, and route leads from Typeform submissions

Stefan Kollenberg

Instantly enrich Intercom support tickets, directly in your chat thread, in real time

George Dilthey

Automate QA reports and score on all customer support tickets

George Dilthey

Find retail companies with active promotions

Sabrina Glaser

Create help articles from customer support conversations, automatically

George Dilthey

Get YouTube transcripts in seconds

Scott Tousley

Automate ABM landing pages in Webflow programmatically

Drew Leahy

Find personal email addresses from LinkedIn profiles

Scott Tousley

Personalize LinkedIn messages and emails using prospect’s recent thought leadership

Drew Leahy

Create AI-generated songs for new customer kickoffs using Clay and Suno

Jess Bergson

Find high-fit companies who are actively running Google search and shopping ads

Drew Leahy

Find, research, and enrich local businesses using Google Maps and Clay

Drew Leahy

Automate outbound gifting ideas in Clay

Jess Bergson

Turn website visitors into warm outbound using Clay, RB2B and Lemlist

Stan Stojanovic

Automate and enrich Notion pre-meeting notes for every sales rep

Manny Adelstein

Automate account research summaries to Google Docs

John Barrows

Analyze post engagement from your influencers on LinkedIn

Scott Tousley

Get warm introductions to target accounts from mutual investors

Alex Lindahl

Extract data from hundreds of 10-K reports in minutes

Alex Lindahl

Personalize outbound to former bosses of recent job movers

Jacob Tuwiner

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.

Learn with Clay

Go to market blog

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

Explore our blog

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

Explore integrations

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Templates

Power your outbound campaigns with our best templates.

Visit clay templates

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Clay Experts

Hire a Clay Enterprise expert or find a Clay partner to help with your next project

Explore Clay experts

Clay's Chrome extension

Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet

Explore Chrome Extension