How Much Did Perfora Raise? Funding & Key Investors

Perfora has successfully navigated six funding rounds, attracting the support of 19 investors, including notable names like RPSG Capital Ventures and Lotus Herbals. The company specializes in a wide range of dental care products, emphasizing clinically proven teeth whitening and high-quality oral care solutions.

Keep reading to explore the intricacies of Perfora's fundraising journey and the investors backing this innovative platform.

What Is Perfora?

Perfora is an oral and dental care company based in Gurgaon, Haryana, India. The company operates within the Consumer Goods, Dental, Personal Care and Hygiene, and Retail industries, offering a wide range of dental care products.

Founded with the mission to elevate everyday oral care, Perfora has a small team of 11-50 employees. The company is known for its innovative and high-quality products, including electric toothbrushes, toothpaste, mouth fresheners, dental flossers, and teeth whitening solutions.

How Much Funding Has Perfora Raised?

1. Pre-Seed Round
   • Amount Raised: $260,000
   • Date: December 2021
   • Lead Investors: Sauce.vc
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Initial product development and market entry.
2. Seed Round
   • Amount Raised: $894,000
   • Date: June 2022
   • Lead Investors: Sauce.vc
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Early-stage growth and market expansion.
3. Series A
   • Amount Raised: INR 207,000,000 (approximately $2.5 million)
   • Date: February 2023
   • Lead Investors: RPSG Capital Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Scaling operations and expanding the product line.
4. Undisclosed Round
   • Amount Raised: INR 8,000,000 (approximately $100,000)
   • Date: August 2023
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: General business expansion.
5. Grant
   • Amount Raised: $100,000
   • Date: February 2024
   • Lead Investors: Propel Accelerator
   • Valuation at Round: Not applicable
   • Motivation Behind the Round: Support for specific projects or initiatives.
6. Series B
   • Amount Raised: INR 398,000,000 (approximately $4.7 million)
   • Date: November 2024
   • Lead Investors: RPSG Capital Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Expanding the product portfolio to address specific oral care concerns.

Total Amount Raised: $8.454 million. Current Valuation: Not publicly disclosed.

Key Investors

• RPSG Capital Ventures
  • Details: RPSG Capital Ventures is an early-stage venture capital firm focused on consumer companies. It has raised INR 550 crore (approximately $66 million) for its second fund.
  • Investment Focus Areas: New-age consumer businesses, digitally native consumer ecosystem, F&B, beauty, health and wellness, entertainment, lifestyle goods, consumer enabler categories.
  • Notable Investments: Supertails, The Souled Store, mCaffeine.
• Sauce.vc
  • Details: Sauce.vc is a venture capital firm that participated in Perfora's recent funding rounds. It also led a seed round where Perfora raised $1 million.
  • Investment Focus Areas: D2C brands.
  • Notable Investments: Perfora, BabyOrgano.
• Lotus Herbals Family Office
  • Details: Lotus Herbals Family Office is an investment arm of Lotus Herbals, a well-known Indian natural cosmetics company. They participated in Perfora's recent funding rounds.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.
• Sara International Family Office
  • Details: Sara International Family Office is an investment entity that participated in Perfora's recent funding rounds. They are known for their diverse investment portfolio.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.
• Propel Accelerator
  • Details: Propel Accelerator is an accelerator program that provided a grant to Perfora. They focus on supporting early-stage startups.
  • Investment Focus Areas: Not publicly disclosed.
  • Notable Investments: Not publicly disclosed.

What's Next for Perfora?

Perfora stands at the cusp of significant growth, driven by the expansion of its product portfolio to address specific oral care concerns like whitening, sensitivity, and tooth pain relief. Leveraging the recognition gained from Shark Tank India, the company is poised to capture a larger market share in the burgeoning D2C oral care industry.

Future fundraising opportunities appear promising, with strong investor interest from firms like RPSG Capital Ventures and Sauce VC. This financial backing will be crucial as Perfora scales its operations and introduces innovative products. However, the company must navigate challenges such as increased operational costs and stiff competition from established brands to sustain its rapid growth.

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