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From Sales Nav to sending a personalized email campaign

From Sales Nav to sending a personalized email campaign

Find much more information on your Sales Navigator leads

Eric Nowoslawski
11 min.
Overview

The Comprehensive Guide to Enriching Sales Navigator Contacts Using Clay

In this guide, we'll walk you through the process of extracting and enriching information from a list of Sales Navigator contacts and seamlessly integrating this data into your CRM. We'll utilize Clay, a powerful tool that offers numerous integrations to streamline your marketing and sales workflows.

Prerequisites
Before we begin, you'll need the following:
• An active Clay account
• The Clay Chrome extension
You can download the extension by simply Googling "Clay Chrome extension."

Step-by-Step Guide to Enrich Your Sales Navigator Contacts

1. Sales Navigator Search
Start by conducting a search in Sales Navigator. For this example, we'll set the company headcount to 11-50 and the geography to United States. Adjust the filters as needed for your specific search.

2. Open Clay Chrome Extension
Next, open the Clay Chrome extension. This tool will collect all available information on the Sales Navigator page, including names, companies, locations, titles, and Sales Navigator profile links.

3. Add Contacts to Clay Workspace
Once you've collected your desired number of contacts, click 'Add to workspace'. This will open a new tab where all the extracted data from Sales Navigator is available in a neatly formatted table.

4. Enrich Your Data
Now it's time to enrich your contacts with more detailed information. You can do this by adding a new column to the table and selecting 'Enrich our data'. For our example, we'll choose 'Enrich person from LinkedIn profile' to get more in-depth persona data.
Make sure to select the 'Sales Navigator profile link' as your source data for the best results.

5. Validate Enrichment
After setting up the enrichment, press the play button to start the process. You can check if the enrichment is working correctly by viewing the details of each cell. All of the returned data from the enrichment can be viewed here.

6. Map Data to Table
Once you're satisfied with the data enrichment, map any desired data points to your table. For example, you can map 'Location Name' to create a new column that includes the location of each contact.

7. Enrich Company Data
You can further enrich your contacts by adding company-level data. To do this, use the 'Company LinkedIn URL' as your data source and run the enrichment process again. This can provide valuable insights such as company size, organization type, founding date, industry, and locality.

8. Find Work Email Address
To find a contact's work email address, you'll need to map the company domain to your table and run the 'Find work email' enrichment. This process returns validated email addresses, significantly reducing bounce rates compared to other tools.

9. Send Your Data
After enriching your contact and company data, you can send this information to a variety of platforms. Whether you're using Instapage, Google Sheets, HubSpot, Airtable, Salesforce, or Outreach, Clay provides integrations that make data transfer simple and efficient.

Conclusion
With Clay, you can streamline your Sales Navigator contact enrichment process, saving you time and increasing your outreach efficiency. If you need further assistance, join the Clay Slack community at clay.com/slack, where a dedicated group of users and experts can help answer your questions and guide you to maximize your Clay experience.

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A product mockup of a Clay.com table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
Outbounding tooling
outbounding-tooling
Build leads
build-leads
Enrich leads
enrich-leads
Learn
From Sales Nav to sending a personalized email campaign
Author
Eric Nowoslawski
From Sales Nav to sending a personalized email campaign
Eric Nowoslawski
Duration
11 min.

From Sales Nav to sending a personalized email campaign

The Comprehensive Guide to Enriching Sales Navigator Contacts Using Clay

In this guide, we'll walk you through the process of extracting and enriching information from a list of Sales Navigator contacts and seamlessly integrating this data into your CRM. We'll utilize Clay, a powerful tool that offers numerous integrations to streamline your marketing and sales workflows.

Prerequisites
Before we begin, you'll need the following:
• An active Clay account
• The Clay Chrome extension
You can download the extension by simply Googling "Clay Chrome extension."

Step-by-Step Guide to Enrich Your Sales Navigator Contacts

1. Sales Navigator Search
Start by conducting a search in Sales Navigator. For this example, we'll set the company headcount to 11-50 and the geography to United States. Adjust the filters as needed for your specific search.

2. Open Clay Chrome Extension
Next, open the Clay Chrome extension. This tool will collect all available information on the Sales Navigator page, including names, companies, locations, titles, and Sales Navigator profile links.

3. Add Contacts to Clay Workspace
Once you've collected your desired number of contacts, click 'Add to workspace'. This will open a new tab where all the extracted data from Sales Navigator is available in a neatly formatted table.

4. Enrich Your Data
Now it's time to enrich your contacts with more detailed information. You can do this by adding a new column to the table and selecting 'Enrich our data'. For our example, we'll choose 'Enrich person from LinkedIn profile' to get more in-depth persona data.
Make sure to select the 'Sales Navigator profile link' as your source data for the best results.

5. Validate Enrichment
After setting up the enrichment, press the play button to start the process. You can check if the enrichment is working correctly by viewing the details of each cell. All of the returned data from the enrichment can be viewed here.

6. Map Data to Table
Once you're satisfied with the data enrichment, map any desired data points to your table. For example, you can map 'Location Name' to create a new column that includes the location of each contact.

7. Enrich Company Data
You can further enrich your contacts by adding company-level data. To do this, use the 'Company LinkedIn URL' as your data source and run the enrichment process again. This can provide valuable insights such as company size, organization type, founding date, industry, and locality.

8. Find Work Email Address
To find a contact's work email address, you'll need to map the company domain to your table and run the 'Find work email' enrichment. This process returns validated email addresses, significantly reducing bounce rates compared to other tools.

9. Send Your Data
After enriching your contact and company data, you can send this information to a variety of platforms. Whether you're using Instapage, Google Sheets, HubSpot, Airtable, Salesforce, or Outreach, Clay provides integrations that make data transfer simple and efficient.

Conclusion
With Clay, you can streamline your Sales Navigator contact enrichment process, saving you time and increasing your outreach efficiency. If you need further assistance, join the Clay Slack community at clay.com/slack, where a dedicated group of users and experts can help answer your questions and guide you to maximize your Clay experience.

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