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Top 10 Alternatives and Competitors to Owler

Top 10 Alternatives and Competitors to Owler
Clay Team
Top 10 Alternatives and Competitors to Owler
Top 10 Alternatives and Competitors to Owler

What are the 10 best alternatives to Owler?Owler is a community-based business information and insights platform that provides up-to-date data on companies worldwide. It offers news updates, company profiles, competitive analysis, and crowdsourced insights. Users can track competitors, market trends, and receive alerts on significant business events.

In this article, we will summarize the top 10 alternatives to Owler.

1. Clay

We might be a little biased, but we genuinely believe that Clay is the ultimate choice when it comes to data providers.

Clay revolutionizes data enrichment with its unparalleled waterfalling methodology, offering the most effective enrichment strategy at the most affordable price point. It doesn't rely solely on its proprietary data; instead, it seamlessly integrates with over 50 other data providers, allowing you to concurrently access their capabilities. This not only doubles your chances of success but also eliminates the need for multiple subscriptions.

The limitations of solely relying on one enrichment provider

The conventional approach for data enrichment involves depending on a single provider, often resulting in a limited subset of leads receiving proper enrichment. It's important to note that this limitation isn't the fault of the data provider; consolidating all data sources into one platform is a challenging task.

But what if there was a way to pay for one platform and automatically tap into the expertise of 50 top-tier data enrichment providers? That's precisely what Clay accomplishes through waterfalling.

What is waterfalling, and how can clay empower you with it?

Waterfalling is the process of leveraging multiple data sources to enrich your data comprehensively. For instance, if you're in search of a prospect's email, Clay might initially attempt to retrieve it from Clearbit. If unsuccessful, it seamlessly transitions to, then proceeds down the list of providers with email data until it achieves success. For a comprehensive list of our data providers, please visit here.

But that's just scratching the surface of what Clay brings to the table:

  • Outstanding features: Our impressive array of features includes AI-driven messaging, real-time scraping, access to over 10 internal sources for lead list creation, connectivity with a network of over 50 enrichment providers, seamless CRM data synchronization, and the unique waterfalling capability for concurrent use of multiple data providers.
  • Ideal use cases: Clay is tailor-made for sales prospecting, lead discovery and enrichment, and the end-to-end management of automated outbound campaigns.
  • What our users have to say: Users have consistently awarded Clay with a stellar 4.9/5 rating on Product Hunt. They applaud its feature-rich platform, time-saving efficiency, and effectiveness in outbound marketing and lead generation.
  • Flexible pricing options: Clay offers a range of budget-friendly plans, including Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo), and Enterprise levels, with volume discounts available. We also offer a free trial, so come try Clay for free today.

In summary, Clay is the only company that offers access to 50+ data providers, the capability to waterfall multiple data providers simultaneously, and receives glowing feedback from users like this 👇🏾

2. Adapt is a B2B lead intelligence platform that provides reliable contact data for marketing and sales teams, helping them fuel growth and connect with key decision-makers.

  • Use cases: Sales and marketing teams looking for accurate B2B contact data, email finder, LinkedIn email finder, hyper-personalization, and lead scoring & routing.
  • Features: Prospecting, enrichment, API integration, user-friendly interface, effective analytics, time-saving automations, and global outreach capabilities.
  • Price: offers flexible pricing tiers and packages based on features, credits, and the number of licenses. Customized pricing is available to suit unique needs. Demos and trials are also offered for users to explore the platform. See the pricing page for more details.
  • Reviews: has an average rating of 4.6/5on G2.

3. is a sales intelligence software designed to help sales teams find accurate contact information, scale outbound activity, and streamline their sales processes.

  • Use cases: is ideal for sales teams looking to improve their prospecting efforts, increase outbound activity, and access reliable contact information for potential leads.
  • Features: The software offers comprehensive features such as email finding, list building, prospecting filters, buying intent topics, and a LinkedIn extension for seamless integration.
  • Price: has four pricing editions, ranging from Free to $99, with a free trial available. See the pricing page for more details.
  • Reviews: has an overall rating of 4.8/5 on G2.

4. Cognism

Cognism is a premium sales intelligence platform designed to provide accurate B2B contact data, including mobile phone numbers and emails, for sales, marketing, and revenue operations teams.

  • Use cases: Sales, marketing, revenue operations, and go-to-market leaders seeking accurate B2B contact data, international coverage, and easy platform setup and integrations.
  • Features: Mobile phone number and B2B email provision, 98% mobile phone number accuracy, unrestricted access to person and company-level data, Prospector, Enhance, Chrome Extension, Intent Data, and Integrations.
  • Price: Cognism offers tailored pricing packages based on individual needs and workflows, with a flat platform access fee covering data maintenance, set-up, onboarding, and 24/7 live chat support. To discuss pricing options, users can fill out a form on the Cognism pricing page.
  • Reviews: Cognism has an average rating of 4.6/5 on G2.

5. ZoomInfo

ZoomInfo SalesOS is a B2B sales prospecting software designed to help sales teams identify and reach potential customers using data-driven insights and buying signals.

  • Use cases: Sales teams seeking accurate B2B contact data, data-driven insights, buying signals, conversation intelligence, and engagement tools.
  • Features: Identifying and reaching potential customers, data-driven insights, buying signals, conversation intelligence, engagement tools, and integrations with other platforms.
  • Price: ZoomInfo offers pricing plans for SalesOS, MarketingOS, and TalentOS, but specific pricing details are not provided on their pricing page. A free trial option is available in the header navigation menu.
  • Reviews: ZoomInfo SalesOS has an average rating of 4.4 /5 on G2.

6. Clearbit

Clearbit is a data enrichment tool designed to help businesses create, complete, and correct their records to convert more leads.

  • Use cases: Businesses seeking to improve lead conversion rates, eliminate incomplete records, and gain valuable insights about their target audience.
  • Features: Real-time enrichment, 100+ B2B attributes, automatic record refreshing, machine learning, integrations with Salesforce, Hubspot, Segment, and more.
  • Price: Clearbit offers a Free plan with 25 credits per month and a Growth plan with pricing ranging from $50 to $275 per month, including 125 to 1,000 credits. See the Clearbit pricing page for more details.
  • Reviews: Clearbit has an average rating of 4.4/5 on G2.

7. Lusha

Lusha is a go-to-market intelligence platform designed for sales, marketing, and recruitment teams, offering a contact finder extension for LinkedIn.

  • Use cases: Sales, marketing, and recruitment teams seeking accurate contact information for prospects on LinkedIn and other platforms.
  • Features: Contact finder extension for LinkedIn, high accuracy rate, CRM integration, data privacy and security measures, ISO 27701 certification, and additional resources like a revenue calculator and free sales script generator.
  • Price:  Offers four pricing plans - Free, Pro ($29 per month), Premium ($51 per month), and Scale (contact Lusha for pricing). A free trial is also available.
  • Reviews: Lusha has an average rating of 4.3/5 on G2.

8. is a platform designed to help users find and connect with email addresses of professionals and companies.

  • Use cases: Professionals and companies seeking accurate email addresses for prospecting, cold emailing, and building pipelines.
  • Features: Domain search, email finder, email verifier, campaign feature, integrations with other tools and applications, and a browser extension for finding email addresses while browsing websites.
  • Price: Hunter offers four pricing plans: Free, Starter, Growth, and Business, with varying features and pricing details. Non-profit organizations with 501(c) status in the US can receive a 30% discount on monthly plans. Visit the Hunter pricing page for more information.
  • Reviews: Hunter has an average rating of 4.4/5 on G2.

9. Uplead

UpLead is a B2B database and business contact data provider designed to help users find accurate contact information for professionals and companies.

  • Use cases: Sales, marketing, and recruitment teams seeking accurate B2B contact data, CRM integration, and real-time data verification.
  • Features: Prospector, Data Enrichment, Chrome Extension, API, Email Verification, Technographics, Email Finder, Intent Data, and mobile direct dials.
  • Price: UpLead offers a 7-day free trial and paid plans like Essentials ($99/mo), Plus ($199/mo), and Professional (custom pricing). Visit the UpLead pricing page for more information.
  • Reviews: UpLead has an average rating of 4.7/5 on G2.

10. Dropcontact

Dropcontact is a B2B email finder and enrichment tool designed for CRM integration, offering features such as finding and enriching email addresses, deduplicating and merging data, and standardizing information.

  • Use cases: Sales, marketing, and recruitment teams seeking accurate B2B contact data, CRM integration, and real-time data verification.
  • Features: Email search and enrichment, CRM integration, data deduplication and merging, data standardization, GDPR compliance, and native integrations with popular CRM platforms.
  • Price: Dropcontact offers Email Finder subscriptions starting at 24€, with a range of searches from 1K to 100K. CRM integration pricing starts at 20€ per month for contacts in the CRM. A free, risk-free trial is available for CRM integration without requiring credit card details. Visit the Dropcontact pricing page for more information.
  • Reviews: Dropcontact has an average rating of 4.7/5 on G2.
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A product mockup of a table with columns showing imported LinkedIn contacts and enrichments from different marketing/outbound tools
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