Total amount raised
$7 Million
Latest funding date
06/01/2021
Location
Juicy Chemistry has successfully navigated three funding rounds, attracting investments from notable backers such as Spring Marketing Capital and Verlinvest. The most recent funding round, classified as "Venture - Series Unknown," underscores the brand's ongoing growth and potential in the organic personal care market.
Stay tuned to delve deeper into Juicy Chemistry's funding journey and discover the strategic investors supporting this innovative brand.
What Is Juicy Chemistry?
Juicy Chemistry, founded by Megha Asher and Pritesh Asher, is a prominent player in the organic and natural personal care industry. Based in Coimbatore, Tamil Nadu, India, the company specializes in a wide range of products, including face care, hair care, and body care.
Operating with a team of 51-100 employees, Juicy Chemistry is committed to using high-quality, potent ingredients. The brand emphasizes transparency, clinical testing, and certifications, making it a trusted name in the beauty and health care sectors.
How Much Funding Has Juicy Chemistry Raised?
- Series A
- Amount Raised: USD 650,000
- Date: May 2020
- Lead Investors: Akya Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and operational scaling.
- Series A
- Amount Raised: USD 6,300,000
- Date: March 2021
- Lead Investors: Verlinvest
- Valuation at Round: USD 26,000,000
- Motivation Behind the Round: To expand e-commerce and omnichannel distribution, hire talent, and cater to increasing product demand.
- Series Unknown
- Amount Raised: Not publicly disclosed
- Date: June 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue growth and expand market reach.
Total Amount Raised: USD 6,950,000. Current Valuation: USD 26,000,000.
Key Investors
- Verlinvest
- Details: Verlinvest is a Belgium-based private family investment firm with an extensive portfolio of consumer brands both online and offline. Founded in 1995, it focuses exclusively on consumer brands.
- Investment Focus Areas: Digital-first beauty brands, consumer brands.
- Notable Investments: BYJU'S, Sula Vineyards, Epigamia.
- Purplle
- Details: Purplle is an online beauty and personal care company that also sells Juicy Chemistry's products on its platform. It is known for its wide range of beauty products and competitive market presence.
- Investment Focus Areas: Beauty and personal care market.
- Notable Investments: Not publicly disclosed.
- Spring Marketing Capital
- Details: Spring Marketing Capital is a notable investor in Juicy Chemistry. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- Akya Ventures
- Details: Akya Ventures is a key investor in Juicy Chemistry. Specific details about the firm are not provided in the sources.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
What's Next for Juicy Chemistry?
Juicy Chemistry is poised for significant growth, with opportunities to expand its e-commerce platform and omnichannel distribution. The company aims to reach new geographies and cater to increasing demand, both domestically and internationally. This expansion is supported by a robust market for organic and natural personal care products, which continues to grow post-pandemic.
Future fundraising opportunities are likely, given the successful Series A round and the high growth rate. The company may attract further investments to scale operations and enhance market reach. However, challenges such as intense competition and maintaining product quality while scaling could pose hurdles. Navigating these challenges will be crucial for Juicy Chemistry's sustained success.
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