Total amount raised
$7 Millions
Latest funding date
06/01/2021
Location
Juicy Chemistry has successfully raised funds through a Venture - Series Unknown round, attracting investments from notable backers such as Spring Marketing Capital and Verlinvest. The company is making strategic moves to expand its physical presence, including plans for new stores and sustainable packaging initiatives.
Keep reading to explore the intricacies of Juicy Chemistry's fundraising journey and the investors backing this innovative skincare brand.
What Is Juicy Chemistry?
Juicy Chemistry, founded in 2014 by Megha Desai Asher and Pritesh Asher, is a private company based in Coimbatore, Tamil Nadu, India. The company operates in the beauty and health care industries, specializing in organic and natural personal care products.
With an employee count ranging from 51 to 100, Juicy Chemistry is dedicated to providing 100% organic and natural skincare solutions. The company emphasizes purity, potency, and performance, ensuring their products are cruelty-free, dermatologically tested, and certified organic.
How Much Funding Has Juicy Chemistry Raised?
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: June 2021
- Lead Investors: Spring Marketing Capital, Verlinvest
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's expansion and sustainability initiatives.
- Series A Round
- Amount Raised: $6.3M
- Date: March 2021
- Lead Investors: Verlinvest
- Valuation at Round: $26M
- Motivation Behind the Round: To build the brand, expand the business, enhance the e-commerce platform, and improve omnichannel distribution capabilities.
- Series A Round
- Amount Raised: $650K
- Date: May 2020
- Lead Investors: Akya Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and development of the company.
Total Amount Raised: $6.95M. Current Valuation: $26M.
Key Investors
- Verlinvest
- Details: Verlinvest is a Belgium-based family-owned private investment firm. They focus on consumer brands and have a significant presence in the beauty and personal care sectors.
- Investment Focus Areas: Consumer brands, beauty, personal care.
- Notable Investments: BYJU'S, Sula Vineyards, Epigamia.
- Purplle
- Details: Purplle is an online beauty and personal care company. They operate an e-commerce platform selling a wide range of beauty products.
- Investment Focus Areas: Beauty, personal care, e-commerce.
- Notable Investments: Not publicly disclosed.
- Spring Marketing Capital
- Details: Spring Marketing Capital is a venture capital firm that focuses on early-stage investments. They provide strategic marketing support to their portfolio companies.
- Investment Focus Areas: Early-stage startups, marketing, consumer brands.
- Notable Investments: Not publicly disclosed.
- Akya Ventures
- Details: Akya Ventures is a venture capital firm that invests in innovative startups. They focus on providing growth capital to emerging companies.
- Investment Focus Areas: Startups, growth capital, innovation.
- Notable Investments: Not publicly disclosed.
What's Next for Juicy Chemistry?
Juicy Chemistry is poised for significant growth, leveraging its recent $6.3 million Series A funding to expand its e-commerce platform and omnichannel distribution. The company aims to strengthen its brand presence and reach new geographies, capitalizing on the increasing demand for organic and natural beauty products.
With the beauty and personal care market booming, Juicy Chemistry is well-positioned to attract further investments. The company's rapid growth and strong investor interest suggest potential for future funding rounds, which could support additional expansion and product development.
However, the path ahead is not without challenges. Juicy Chemistry must navigate intense competition from established brands and maintain its growth momentum while scaling operations. Ensuring consistent product quality and meeting consumer expectations will be crucial as the company continues to expand.
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