Finding File Types from a Google Search
Hi there! I'm Eric Nowoslawski from Clay.com. In today's guide, we'll teach you how to find specific file types, such as PDFs, on a company's website. This is especially useful when you're prospecting or researching about the resources a company is providing to their audience.
Accessing Google Enrichment in Clay
First, you need to navigate to your 'enrichments' in Clay and select the 'Google' Enrichment. From here, you'll choose the 'Search Google' option.
Using Search Operators
We'll use a couple of different search operators for this process. The first one is 'site:' followed by the name of the website. This tells Google to only search within the specified site.
In Clay, you can easily map the websites you wish to search, such as slack.com, microsoft.com, or appleseed.io, to name a few examples.
Specifying File Type
Next, you'll use the operator 'filetype:' followed by the type of file you're searching for, in this case, 'PDF'. This tells Google to only search for PDF files within the specified website.
Running the Search
Once your search parameters are set, you can run the search to see if the company hosts PDFs on their site. By setting 'Number of Results', you can gauge the quantity of PDFs the company has hosted.
Adding Keyword Parameters
To narrow down your search, you can add specific keywords to your search parameters. For instance, if you're looking for a PDF that mentions 'video', you'd add 'video' in quotation marks to your search.
Exploring Use Cases
A common use case for this method is to find company PDFs that mention 'diversity equity and inclusion'. By adding 'diversity' to your search parameters, you can find PDFs that specifically mention this keyword.
Searching Within a Timeframe
If you're interested in finding recent PDFs, you can add a timeframe to your search parameters using 'after:YYYY'. Replace 'YYYY' with the desired year, and Google will only return PDFs published after that year.
That's how you can effectively find specific file types on a company website using Clay. If you have any questions, feel free to comment on this video or join our community at clay.com/slack. We're always here to assist you! Have a wonderful day!