Find File types from a Google Search

There are several instances in which you may find it important to figure out whether a company is distributing guides, marketing material, and more. Instead of manually checking each page of a website for hours while looking for each prospect’s files, you can simply have Clay scrape the website and look for it. Here’s how to do it:

This action can be done by using our “Search Google” enrichment, which allows you to make advanced searches of the web and individual websites for specific information. The first thing you need to do is to type in the term “site:” which tells Google to only look within one website. Following that term, put a column block for your “Company Website” column next to the term you just typed. This tells Google, “Hey, look through this website for me”. Next, you’ll type “filetype:” indicating that you want it to look for a specific kind of data, and then type in your filetype after (examples: .pdf, .gif, .jpeg). You can even have Clay look for a specific keyword by entering that keyword into quotation marks (example, “Blueberry”). Bonus: you can even search for a time frame with the operator “after:” and then the year you want the file to be after. Then, tell Clay how many results you’d like and run the integration.

After the integration runs, results will populate into your table and you will be able to interact with each of them. Not only will you be able to see whether a site hosts that filetype, but you will be able to open the link itself leading to it, which can also be mapped out into your Clay table. We hope this guide was helpful, and happy prospecting!